123Play vs Curated.
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
123Play
Discover popular movies and TV shows available on the iTunes Store. This app provides instant access to the latest titles, including those currently in theaters. Easily explore by genre, search for specific content, and find top-rated or upcoming releases.
- Discover movies and TV shows
- Search by genre, title, or actor
- Find popular and upcoming titles
- Real-time updates from TMDb
- See currently playing/airing content
- Check iTunes availability
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123Play - Movies & TV Shows: Find Your Favorite Entertainment Instantly! 123Play is your ultimate guide to discovering the best movies and TV shows on the iTunes Store. With just a click, you can access the latest, most popular titles, including movies currently in theaters. Green Play Button means availability on iTunes. Key Features: Explore movies & TV shows by genre Search for movies, series, or actors Discover top-rated, upcoming, and popular titles Real-time updates from TMDb service Now playing & airing TV shows Start streaming now! Download 123Play today.
Curated.
A minimalist app for saving and organizing media you want to revisit. Keep track of films, articles, books, and music without distractions. Build a personal collection that reflects your interests.
- Save films, articles, books, and music
- Personalized collection building
- Distraction-free interface
- Organize saved content
- Simple and intuitive design
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Curated is a simple place to keep the things that catch your eye. A film you want to see someday. An article you’d like to return to. A record, a book, an essay—something worth remembering. There’s no feed, no ranking, and nothing competing for your attention. Just a personal collection that grows slowly, shaped by your own Curation. View Terms of Service here - https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is review sentiment: Curated. at 100% against 123Play's 15%. Curated. also leads on rating (5.0 vs 3.7) and in-app purchases (none vs 1). 123Play's advantage is ratings volume (7K vs 6). On price, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. 123Play sells 1 one-off in-app purchase. Curated. asks for nothing beyond the download.
Curated. holds the better App Store score, 5.0 against 3.7. That said, the two scores are not equally well evidenced: 123Play has 7K ratings behind it against 6, so its average is the more settled of the two. Written reviews point the same way: 15% of 123Play's written reviews are positive against 100% of Curated.'s.
123Play ships an update every 3 months, Curated. every 5 days. The most recent releases landed on October 24, 2026 and October 19, 2026 respectively.
| Parameter | 123Play | Curated. |
|---|---|---|
| Price | Free | Free |
| Rating | 3.7 (7K ratings) | 5.0 (6 ratings) — better |
| Positive reviews | 15.1% of reviews | 100.0% of reviews — better |
| Number of ratings | 7K — better | 6 |
| Update frequency | Every 3 months | Every 5 days — better |
| Ads | Yes | No — better |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Ad-supported — better |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 16.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 25 MB | 71 MB |
| Age rating | 17+ | 4+ |
| Developer | David Buhauer | Waldo Ventures LLC |
Customer experience
123Play
Curated.
Bugs and requests
123Play
Reported bugs
3 issues- Crashes on launch
- Doesn't load movies
- Redirects to iTunes instead of playing movies
Requested features
3 requests- Allow watching movies for free
- Fix crashing issues
- Improve functionality to actually watch movies
Curated.
Not enough reviews yet to summarise bugs or requests.
In-app purchases
123Play
- Remove Ads$1.99
Curated.
No in-app purchases
