Complex vs LCTO

Key Features Access to Exclusive Drops Shop limited product releases only available in the Complex App. From rare brand collabs to limited-run artist merch and fashion exclusives, stay ahead of the curve and never miss a drop. Stay Close to the Culture Browse fresh, content daily - from fashion editorials and music updates to sneaker news and viral moments. Tap into stories that break first on Complex and shape the cultural conversation. Curated & Exclusive Content From deep dives on emerging trends to behind-the-scenes features, Complex brings you stories that matter now. Everything is written by editors shaping the culture- not chasing it. Complex Cover Stories Go deep with the biggest names in music, fashion, and entertainment. Complex Cover delivers original longform features, in-depth interviews, and rich visuals you won’t find anywhere else - made for readers who want more than a headline. Shoppable Articles and Videos Shop while you scroll. Our editorial features and videos are integrated with products, so you can instantly tap into the looks, pieces, and drops you see. Curated Marketplace Discover over 100 of the world’s coolest streetwear and lifestyle brands. From iconic labels to emerging designers, explore sneakers, hoodies, bags, jewelry, home goods, and collectibles - expertly curated by the Complex Style team. Seamless Purchase Experience Checkout is fast, simple, and secure. Use Apple Pay or Shop Pay to purchase in seconds - no forms, no friction, just instant shopping so you never miss a product drop. Artist Merch Access official merch from your favorite artists. From capsule collections to exclusive tour pieces, Complex brings you music-inspired fashion that’s always authentic and on point. Vinyl Collection Picks For collectors and audiophiles alike, explore editor-curated vinyl releases across hip hop, R&B, and cult classics. Whether you’re building your shelf or spinning daily, find records that sound as good as they look. Drop Alerts Receive news about upcoming drops and get notified when drops go live. Because culture moves fast, and now you never miss a moment. Past Collaborators & Cultural Icons We’ve worked with and feature products from some of the most iconic names in music, fashion, and art, including: Billie Eilish, Travis Scott, A$AP Rocky, Kid Cudi, BLACKPINK, Post Malone, Juice WRLD, Olivia Rodrigo, Pharrell, 21 Savage, Justin Bieber, Eminem, Lil Baby, Ice Spice, Karol G. Why Complex? Complex doesn’t just cover culture - it helps shape it. For over 20 years, Complex has been the go-to source for what’s next in music, streetwear, fashion, and internet culture. Now, the Complex App makes that influence interactive: original stories, curated shopping, and insider drops - all in one place. We don’t just tell you what’s trending - we connect you to the brands, artists, and products behind it. This is where discovery meets credibility. Download Now To: • Shop exclusive fashion and sneaker drops from 100+ brands • Access to Complex News, Style, and Music content • Browse shoppable articles and videos with integrated product links • Watch original Complex video series like “Sneaker Shopping” • Get notified for upcoming drops • Discover the best in artist merch, vinyl records, and streetwear • Get insider updates on ComplexCon artists, vendors, and brand collabs Complex: Download the app. Stay close to the culture.

EASY PEASY USAGE GUIDE: • Introduction to "LET'S CHECK THIS OUT", ("LCTO"): This app is for the common-good, and is an app that helps SHOPPERS help SHOPPERS SHOP SHARPLY. It's an extremely low-overhead app, therefore, very fast. • Usage: Say that a grocery item you want to Check Out is called "ThisThing". Search for "xxxxxxxxxxxxxxxxxxx" in the upper portion of the app. You'll then see others' comments and stars regarding "ThisThing". Boom - Done. On the lower portion of LCTO's home screen, some shopper_A can Comment on ThisThing to help other shoppers make a good choice. Let's say that you searched for ThisThing, but the app returned a message saying that there's nothing regarding ThisThing. (See the last paragraph † ) This Comment section (lower section) of LCTO contains 3 parts that shopper-A can generously fill in to help other shoppers: 1/3) "Enter the product here" 2/3) "Enter your star rating (0-5)" ††, and 3/3) "Enter your comment here" †† just type in numbers 0-5. Now that shopper-A was kind enough to take a few seconds to help others by entering an otherwise unsearchable product, other shoppers searching for ThisThing can now see how ThisThing is REALLY LIKE. There are 2 buttons: 1/2) Search_Product, and 2/2) Post comment • Closing thoughts More features are on the way, like what the image on a TV commercial (or even the container ThisThing came in) looks like, compared to - - - WHAT YOU ACTUALLY GET! Please help fellow shoppers make the right choice for them to shop smart, sharp, and satisfied with their purchase choices because of you. † • As of 8-10-24, there are about 300 general grocery items in the Apple Database: It will grow very fast. If an item is not in the database, please help fellow shoppers make the right purchasing choice, that is - if after you buy the item, please use LCTO to tell fellow shoppers what you thought of the grocery item you purchased. Now - ENJOY "LET'S CHECK THIS OUT" - "LCTO-14" :)