Comparison

BrandCloud vs Direct Licensing Hub

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

BrandCloud

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This BRAND-CLOUD mobile SALES APP is the link between a brand and a POS. It is designed to fulfill all requirements of an innovative brand, all needs of a modern POS and all directions of a trendy customer journey. It works as a mobile cash desk, inventory system and info-center for the POS. Use it with Brand-Cloud membership only. Brand-Cloud is an ultimate sales system connecting brands with every POS (on/offline – instore/mobile) and consumers without channel conflicts worldwide. INSTALL BRAND-CLOUD mobile SALES APP TO: ・Start selling over all channels without channel conflicts ・Accept cash and credit ・Attract more business by offering discounts ・Email receipts directly to your consumer ・Products at POS synch automatically with online store ・Integrated inventory system ・Issue refunds on the spot ・Track consumer orders ・Handle and organize your purchase from one place ・Get all product related information by scanning QR-Code SIGN UP WITH BRAND-CLOUD AS A BRAND and sell trough every selected Brand-Cloud-Member-POS worldwide: On/Offline – Instore/Mobile – No channel conflicts ・Simply select your preferred POS-network from all Brand-Cloud members and/or bring in your existing POS-network ・Easely sell on- and offline without channel conflicts ・Sell instore and mobile on the go without obstacles ・Control consumer pricing of your products over all POS at every time ・Execute and organize your sales activities over all channels from one place ・Get all consumer related sales information instantly ・Know all POS revenues of your products in realtime ・Know the inventory status of your products from every POS in realtime ・Reduce your capital risk dramatically ・Reduce your transaction and service costs ・Guarantee your sales partners a fake proofed process ・Offer your POS-network a more profitable business than ever before ・Reach more consumer and increase sales with less effort SIGN UP WITH BRAND-CLOUD AS A POS and sell products from any Brand-Cloud-Member-Brand worldwide: On/Offline – Instore/Mobile – No channel conflicts ・Use all the fature as explaned under „Install mobile Sales APP“ ・Simply choose products of your preferred Brand-Cloud member-brands ・Easily sell instore and mobile on on the go without obstacles ・Reduce your capital risk dramatically ・Reduce your transaction costs ・Be part of a more profitable business than ever before ・Be sure to only deal with fake proofed products ・Reach more consumer and increase sales with less effort ・Enjoy ful price protection and stability over all channels by the brand CONSUMER DON’T NEED TO SIGN UP and enjoy shopping online or instore at any time: ・View inventory of all POS in realtime ・Be sure that all products are originals (no fake) ・Be sure to always get the best possible price for a product ・No more obstacles on your customer journey

About

Direct Licensing Hub

Features
Read full description

Direct Licensing Hub, the one-stop licensing platform that helps you manage all aspects of your brand licensing needs – including new licensees, contracting, allocation of rights, artwork approvals, royalty collection, licensee communication, logo distribution, decision archiving and more. All with just a few clicks of the mouse. Because the quicker you get your chaos under control, the quicker you can focus on more important things. Like growing your brand.

Screenshots

BrandCloud4 screens
Direct Licensing Hub4 screens

Verdict

The call

The clearest difference is update cadence: BrandCloud at fortnightly against Direct Licensing Hub's every 3 months. On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

BrandCloud ships an update fortnightly, Direct Licensing Hub every 3 months. The most recent releases landed on September 10, 2026 and September 9, 2026 respectively.

Scorecard1 real difference · 5 level
BrandCloud versus Direct Licensing Hub: the parameters behind the verdict, then further details
ParameterBrandCloudDirect Licensing Hub
PriceFreeFree
Update frequencyFortnightly — betterEvery 3 months
AdsNoNo
In-app purchasesNoNo
DevicesiPhoneiPhone, iPod — better
Requires iOS16.015.1 — better
Further details — not scored
Size31 MB54 MB
Age rating4+4+
DeveloperAndreas FelslCollegiate Licensing Company, LLC

In-app purchases

None

BrandCloud

No in-app purchases

None

Direct Licensing Hub

No in-app purchases

Questions

Is BrandCloud free?
BrandCloud is free to download, with no in-app purchases.
Is Direct Licensing Hub free?
Direct Licensing Hub is free to download, with no in-app purchases.
Do BrandCloud or Direct Licensing Hub have ads?
Neither BrandCloud nor Direct Licensing Hub shows ads.
Which is updated more often, BrandCloud or Direct Licensing Hub?
BrandCloud ships an update fortnightly, and Direct Licensing Hub every 3 months. Most recently, BrandCloud was updated on September 10, 2026 and Direct Licensing Hub on September 9, 2026.

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