goMF by MF Utilities vs eInvest
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
goMF by MF Utilities
Facilitates seamless mutual fund transactions for distributors and investors in India. Initiate purchases, redemptions, and various systematic investment plans on the go. Requires login credentials and a Common Account Number (CAN) for investors.
- Initiate purchases and redemptions
- Manage systematic investments
- Track submitted orders
- Mobile transacting capability
- Facilitates mutual fund industry initiative
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MF Utility is a Mutual Fund Industry initiative to make transacting in Mutual Funds in India easier and seamless to benefit all stakeholders. goMF mobile app is a step towards offering the transacting ability on the move, anywhere and anytime. To use the App, ensure that you have iPhone.4 or above and you need to have a login credentials provided by MF Utility. goMF offers the following features for the Distributors: - Initiate a Purchase, Redemption, Switch, Systematic Investments, Systematic Transfers, Systematic Withdrawals. - View and track all orders submitted through MF Utility. If you are an Advisor (ARN / RIA) please fill and submit a sign up form, which can be downloaded at https://www.mfuindia.com/DistributorForms. If you are an Investor, you need to have a Common Account Number (CAN) with MFU. Please visit https://www.mfuindia.com/CANFormFill to fill and download the form for CAN Registration. The duly filled CAN form can be printed and submitted along with the necessary documentary proofs at any of the PFMCL branches or at a MFU Point of Service (POS) nearest to you. If you already have a CAN, to request for Login ID of MFU, please send a mail to clientservices@mfuindia.com from your registered email id.
eInvest
Invest in mutual funds seamlessly online from anywhere, anytime. Access expert insights, curated content, and a variety of investment products tailored to your needs. Manage your portfolio, initiate transactions, and enjoy quick withdrawals.
- Seamless online investing
- Expert insights and curated content
- Personalized product solutions
- Lumpsum and SIP transactions
- Portfolio tracking
- Insta Redemption for quick withdrawals
- Online e-mandate registration
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Join the millions of customers who have made Edelweiss Mutual Fund their preferred Mutual fund choice. Enjoy the experience of seamless online investing experience from anywhere anytime through E-Invest. You should always be well informed to make a smart investment choice. Explore the Insights section on E-Invest to watch webinars with experts, interesting podcast in multiple languages and read interesting book summaries curated specially for you. You are different and so are your investment needs. Explore our well thought out product solutions developed for every need. Check the information enriched details and performance numbers on each product page and then decide what suits you. You can Initiate lumpsum transactions, start an SIP online in just few minutes, track your portfolio, update your personal details like mobile number, email Id, update nominee and bank details in few seconds. Avail the facility of Insta Redemption called Insta Money and enjoy quick withdrawals from your mutual fund investment into your bank account in few clicks. Register for e-mandate and start an SIP completely online without worrying about failure or delays. Multiple payment options – Net banking, UPI, RTGS/NEFT. Get started today. Download the Edelweiss Mutual Fund Mobile App – Einvest Now.
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Verdict
The clearest difference is rating: goMF by MF Utilities at 3.7 against eInvest's 2.0. goMF by MF Utilities also leads on ratings volume (3 vs 1) and iOS requirement (12.0 vs 15.6). eInvest's advantage is update cadence (fortnightly vs every 97 months). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
goMF by MF Utilities holds the better App Store score, 3.7 against 2.0. Both are backed by a comparable volume of ratings — 3 and 1 respectively.
goMF by MF Utilities ships an update every 97 months, eInvest fortnightly. Both last shipped on October 24, 2026.
| Parameter | goMF by MF Utilities | eInvest |
|---|---|---|
| Price | Free | Free |
| Rating | 3.7 (3 ratings) — better | 2.0 (1 ratings) |
| Positive reviews | 25.0% of reviews | — |
| Number of ratings | 3 — better | 1 |
| Update frequency | Every 97 months | Fortnightly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 12.0 — better | 15.6 |
| Further details — not scored | ||
| Size | 17 MB | 47 MB |
| Age rating | 4+ | 4+ |
| Developer | MF UTILITIES INDIA PRIVATE LIMITED | Edelweiss Asset Management Limited |
Customer experience
goMF by MF Utilities
eInvest
In-app purchases
goMF by MF Utilities
No in-app purchases
eInvest
No in-app purchases
Questions
Is goMF by MF Utilities free?
Is eInvest free?
Which has better reviews, goMF by MF Utilities or eInvest?
Do goMF by MF Utilities or eInvest have ads?
Which is updated more often, goMF by MF Utilities or eInvest?
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