SWIMTAG vs Active Luton
Price, ratings, monetisation and update history for both apps, side by side ā with what reviewers say about each.
SWIMTAG
This app helps swimmers track their progress in pools and open water. It allows users to see their performance, set new personal bests, and connect with a community for challenges and competitions. Compatible with various sports watches and fitness platforms.
- Track pool and open water swims
- Monitor personal bests
- Join swimmer community
- Participate in challenges and competitions
- Integrate with sports watches
- Link to fitness platforms
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SWIMTAG is a social swim training aid and monitoring system that tracks your progress in the pool and in open water. See your swims, beat your personal bests, join a community of swimmers, take part in epic challenges and virtual swimming competitions. Create your account for free and upload your first swim using a SWIMTAG wristband, Apple Watch, Garmin or compatible sports watch. You can even generate your own swim manually using our simple editor. You can also link your SWIMTAG account to your favourite fitness and social platforms, including: - Apple Health - Garmin Connect - STRAVA - MYZONE - FitBit - RunKeeper - MyWellness - Facebook Terms of Use can be found here https://m.swimtag.com/legals.xhtml#termsPage
Active Luton
Manage your fitness activities with this app. View class and pool schedules, book sessions, and receive important updates from local leisure centers. Access your digital membership card and explore membership options.
- Class and pool timetables
- Book and manage sessions
- Center information and opening times
- News and push notifications
- Digital membership card
- Membership exploration and joining
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Your leisure centre, made simple Everything you need to stay active with Active Luton, right in your pocket. Check class and pool timetables, book sessions, get the latest news, and never miss an update from your local leisure centres. All Active Luton centres in one app ā¢ Inspire: Luton Sports Village ā¢ Lewsey Sports Park & Pool ā¢ Lea Manor Recreation Centre ā¢ High Town Gym & Wellbeing Centre ā¢ Stockwood Park Athletics Centre ā¢ Stockwood Park Golf Centre Group Exercise Timetables ā¢ View live class timetables with instructors and descriptions ā¢ Book and manage classes in seconds ā¢ Save your favourite sessions for quick access Swimming Timetables ā¢ Check up-to-date public swim session times before you visit Centre Information ā¢ Opening times, facilities and locations at a glance News & Notifications ā¢ Get instant push notifications for important updates like pool closures ā¢ Stay informed about events happening across our centres ā¢ Be the first to know about new offers and exclusive promotions Access your digital membership card ā¢ Never worry again about having your physical card to hand Memberships ā¢ Explore our range of memberships ā¢ Join online and find the option that suits you best Contact Us ā¢ Share feedback easily and help us improve your experience Social Media ā¢ Share classes, news and offers with friends and family APPLE HEALTHKIT We also use HealthKit to allow users to share their activity and workout data with the app. This data is used to incentivise users to stay active.
Screenshots
Verdict
The clearest difference is in-app purchases: Active Luton at none against SWIMTAG's 3. SWIMTAG's advantage is review sentiment (29% vs 17%). On price, update cadence, ads and device support there is nothing between them.
Scored on Price Ā· Rating Ā· Positive reviews Ā· Number of ratings Ā· Update frequency Ā· Ads Ā· In-app purchases Ā· Monetization Ā· Best chart rank Ā· Devices Ā· Requires iOS
Both are free to download. SWIMTAG sells 3 in-app purchases, starting at $3.99 per month. Active Luton asks for nothing beyond the download.
SWIMTAG ships an update every 5 weeks, Active Luton every 2 months. The most recent releases landed on October 24, 2026 and October 10, 2026 respectively.
| Parameter | SWIMTAG | Active Luton |
|---|---|---|
| Price | Free | Free |
| Positive reviews | 28.6% of reviews ā better | 16.7% of reviews |
| Update frequency | Every 5 weeks ā better | Every 2 months |
| Ads | No | No |
| In-app purchases | Yes | No ā better |
| Monetization | Free with in-app purchases | Free ā better |
| Devices | iPhone, iPad, iPod ā better | iPhone, iPod |
| Requires iOS | 14.1 ā better | 15.0 |
| Further details ā not scored | ||
| Size | 14 MB | 101 MB |
| Age rating | 4+ | 17+ |
| Developer | 222 Sports Limited | Active Luton |
Customer experience
SWIMTAG
Active Luton
Bugs and requests
SWIMTAG
Reported bugs
29 issues- App won't open
- App freezes on loading screen
- Stuck on loading screen
- Cannot edit swim distance
- Cannot delete swims
Show 24 moreShow fewer
- Import from Apple Watch/Health fails
- Stroke detection inaccurate (backstroke, butterfly)
- App crashes when viewing swim details
- Sync issues with Garmin Connect
- Pool information incorrect
- Leaderboard down for maintenance
- Cannot find Apple Watch swims
- Swim data not coming through to mobile
- Pool shows offline when it's online
- App not working since last update
- Hit and miss whether app works after update
- Cannot log in on phone
- Error message when opening app
- Password too long to manage
- Keyboard not appearing on login screen
- App refuses to accept gender
- Syncs with Apple Health fails
- Intro help messages not dismissed
- Never syncs to Apple Health or Fitbit
- App says to update but no updates available
- Hangs on startup
- Crashes when trying to sync to Strava
- Error message on upload
- Locks user into a dead end if login incorrect
Requested features
10 requests- See lengths during swim
- Pause recording feature
- Real-time length count on screen
- Display fastest 400m per week
- Trending data in results
Show 5 moreShow fewer
- Simplified user interface
- Swim editor feature on app
- Dark mode option
- Monitor heart rate
- Link to Strava (mentioned as desired)
Active Luton
Not enough reviews yet to summarise bugs or requests.
In-app purchases
SWIMTAG
- SWIMTAG Monthly Subscription$3.991 Month
- SWIMTAG Quarterly Subscription$9.993 Months
- SWIMTAG Yearly Subscription$24.991 Year
Active Luton
No in-app purchases
Questions
Is SWIMTAG free?
Is Active Luton free?
Do SWIMTAG or Active Luton have ads?
Which is updated more often, SWIMTAG or Active Luton?
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