LOOK IT vs MyRichmond
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
LOOK IT
Enhance your vehicle's safety with a wireless backup camera system that turns your smartphone into a display. Enjoy easy installation, one-touch activation, and features like smart grid lines and adjustable angles to improve parking and reduce blind spots.
- Wireless smartphone connectivity
- Easy DIY installation
- One-touch QuickView activation
- Smart grid line calibration
- Adjustable camera angle
- Rugged, waterproof design
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"LOOK IT Wireless Rear Vision System The next generation of wireless rear vision safety! LOOK IT® wireless backup camera rear vision system will change the way you park your vehicle and improve your safety. Turn your iPhone into a backup camera and connect wirelessly to your smartphone allowing you to see the camera view on your smartphone screen. In addition to improved safety, the LOOK IT® wireless rear vision system will help you to back up safely, help you with parallel parking and will reduce blind spots. About LOOK IT LOOK IT is a technology-driven company that designs, engineers and manufactures in and out car experiences that keep drivers connected and secure. LOOK IT puts design and building innovation at the core of everything they do. QuickView Technology One-touch operation for safe driving and instant activation Simply touch the patent-pending QuickView remote and it will instantly show the rear vision camera and additional smartphone application. Attach the QuickView wireless remote to your steering wheel or dashboard to safety and conveniently access your rear vision camera. Does not require professional installation Easy to install as simple as replacing your license plate! It only takes a screwdriver and a couple of minutes. NO complicated wiring and NO holes to drill in your vehicle. Professional installation is only required if automatic activation when in reverse is requested. KEY FEATURES: • Key features • State-of-the-art technology connects wirelessly to your smartphone • Easy do-it-yourself installation • One-touch QuickView technology • The wireless remote automatically enables the camera and launches smartphone applications • Smart grid line calibration and adjustable camera angle • Optional automatic activation when in reverse* • Rugged, waterproof licence plate holder, with long-lasting replaceable battery • Magnetic universal smartphone holder †Requires custom installation. See the owner’s manual for more details. ‡ Can be mounted on the dashboard or steering wheel. Anti-theft master smartphones pairing LOOK IT is extremely secure. It must be paired with an authorized smartphone to operate, making it useless to thieves. Designed and engineered to last All LOOK IT wireless rear vision systems are designed and engineered in North America for maximum quality, performance and longevity. LOOK IT wireless rear vision are built to hold up under rigorous operating conditions. Temperature-resistant LOOK IT camera license frame holder can be exposed to extreme temperature fluctuations during driving operation. Its proper function during permanent operation is guaranteed between -30C and + 30C. Weatherproof design and winter performance The internal control module is completely enclosed and the LOOK IT camera license plate holder is water and dust-proof. Road salt affects electronic equipment heavily and encapsulated LOOK IT camera license frame is protected against road salt. Temperature-resistant The LOOK IT wireless rear vision system includes a replaceable battery pack, which is designed to be maintenance-free for 4 years under normal operating conditions. Patent Pending Copyright Look-IT TM 2017 Lightwave Technology Inc."
MyRichmond
Access city services, manage accounts, and stay informed about local events and issues. This app provides a convenient way to handle property taxes, utilities, licenses, and community activities. Report incidents, submit feedback, and receive important reminders directly on your device.
- Manage property taxes and utility accounts
- Register for community classes and activities
- Submit feedback and report incidents
- Apply for and renew business licenses
- Biometric login and digital recreation card
- Push notifications for reminders
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Introducing the MyRichmond app - your ultimate destination for streamlined access to all online services related to the city! With this one-stop-shop mobile app, you can easily stay connected with everything that's happening in Richmond. Our app offers all the features available on the current web version and much more. With its user-friendly interface, you can manage property taxes, utility accounts, and even dog licenses with ease using the MyHome feature. Keep track of your garbage collection schedule and never miss a pick-up again. For the socially-inclined, our MyCommunity feature allows you to register for classes, activities, and programs of your interest, based on your location, and even export them to your calendar. Search for events happening in Richmond and never miss out on any fun activities. With our MyVoice feature, you can submit feedback, report incidents, and request service problems in real-time, right from the app! No need to navigate through complex phone menus or wait on hold. For entrepreneurs, our MyBusiness feature offers the convenience of applying and renewing your business license from your mobile device. Our app offers biometric login, creating a digital recreation card that can be added to your digital wallet, push notifications for important reminders, facility map directions, quick camera photo updates for incidents, and so much more. Experience the convenience of the MyRichmond app and stay connected with your city at your fingertips. Download the app today and discover a new level of ease and accessibility in managing your Richmond affairs.
Screenshots
Verdict
The clearest difference is update cadence: LOOK IT at every 3 weeks against MyRichmond's every 2 months. On price, review sentiment, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
LOOK IT ships an update every 3 weeks, MyRichmond every 2 months. The most recent releases landed on October 7, 2026 and October 27, 2026 respectively.
| Parameter | LOOK IT | MyRichmond |
|---|---|---|
| Price | Free | Free |
| Positive reviews | 0.0% of reviews | 0.0% of reviews |
| Update frequency | Every 3 weeks — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 16.6 — better | 17.0 |
| Further details — not scored | ||
| Size | 33 MB | 20 MB |
| Age rating | 4+ | 4+ |
| Developer | Lightwavetechnology | City of Richmond |
Customer experience
LOOK IT
MyRichmond
In-app purchases
LOOK IT
No in-app purchases
MyRichmond
No in-app purchases









