VIP vs XZO

KARMA from VIP, which includes iDIG, is the beverage industry’s leading CRM and sales tool. Complete tasks, enter call logs, view reports, take photos and more while out in the trade. You must be using the VIP Route Accounting Software or VIP Supplier Reporting Services to use KARMA.

XZO is the field sales app for beverage-alcohol distributors and brands. It is provided to employees of companies that license XZO — you will need an account from your employer to sign in. PLAN YOUR DAY See today's route, the accounts on it, and how long each drive takes. Reorder stops as the day changes and keep the plan honest. KNOW THE ACCOUNT Every outlet in one view: who you spoke to, what they carry, what was placed last time, and what is still open. Find the accounts nearest you when a stop cancels. LOG THE VISIT ON SITE Check in at the account, capture shelf photos, and record what happened while you are standing there — not from the car three hours later. WORK THE PIPELINE Track placements and activations through their stages on a board built for the trade, not a generic CRM. STAY WITH YOUR TEAM A private feed and direct messages limited to colleagues at your own company. Post a win, ask a question, tag the person who needs to see it. XZO is sold by contract to licensed trade businesses. All data is scoped to your employer — you never see another company's accounts, and they never see yours. Location is used only while the app is open, to show nearby accounts and confirm store check-ins. XZO never tracks your location in the background.