Comparison

Smart Loyalty vs EMA Connect

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head

About

Smart Loyalty

Read full description

Gain a deeper understanding of your customers using the Smart Loyalty App. With behavioural insights at your fingertips, you have the ultimate tool to drive business growth. Key Features: - Log in to instantly access your simplified online dashboard - See how many points your customers have earned over the past 12 months, their current points balance and any recent redemptions. - Quick access to customer contact details. - Use the simple built-in form to add customers to the programme. - Easy access to your Account Manager’s contact details. - See programme news, promotions and special offers.

About

EMA Connect

Features

Read full description

With great staff discounts from top suppliers on everything from whiteware to accommodation, the EMA Member app also features information on our events and training courses as well as legal advice, news and business resources.

Screenshots

Smart Loyalty4 screens

EMA Connect4 screens

Verdict

The call

The clearest difference is update cadence: Smart Loyalty at every 2 months against EMA Connect's every 14 months. Smart Loyalty also leads on iOS requirement (11.0 vs 15.0). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Smart Loyalty ships an update every 2 months, EMA Connect every 14 months. The most recent releases landed on November 11, 2026 and November 8, 2026 respectively.

Scorecard2 real differences · 4 level

Smart Loyalty versus EMA Connect: the parameters behind the verdict, then further details
Parameter	Smart Loyalty	EMA Connect
Price	Free	Free
Update frequency	Every 2 months — better	Every 14 months
Ads	No	No
In-app purchases	No	No
Devices	iPhone, iPad, iPod	iPhone, iPad, iPod
Requires iOS	11.0 — better	15.0
Further details — not scored
Size	197 MB	54 MB
Age rating	12+	4+
Developer	Smart Trade International Ltd	CSC Buyers Group

In-app purchases

None

Smart Loyalty

No in-app purchases

None

EMA Connect

No in-app purchases

Questions

Is Smart Loyalty free?

Smart Loyalty is free to download, with no in-app purchases.

Is EMA Connect free?

EMA Connect is free to download, with no in-app purchases.

Do Smart Loyalty or EMA Connect have ads?

Neither Smart Loyalty nor EMA Connect shows ads.

Which is updated more often, Smart Loyalty or EMA Connect?

Smart Loyalty ships an update every 2 months, and EMA Connect every 14 months. Most recently, Smart Loyalty was updated on November 11, 2026 and EMA Connect on November 8, 2026.