ETCFO vs TN Shorts

With India’s emerging development story, changing regulatory environment, high compliance requirement, maximum governance, financial inclusion and digital transition, the role and responsibilities of a CFO is becoming more and more challenging. To successfully play this increasingly demanding role, they need to keep themselves regularly updated with what’s happening not just around them but beyond, all the relevant and timely information, detailed analysis, deep insights, expert opinion and more. In order to address this need, The Economic Times, India’s most respected business daily, decided to launch ETCFO.com as part of its ET Vertical (Digital) business. ETCFO captures the essence of the CFO community in terms of leadership, accountability, credibility and knowledge. This forum is designed to keep the finance professionals informed about latest and contemporary updates of the corporate world. ETCFO tracks the economic and commercial trends of the world to keep the finance leaders geared up to successfully face the challenge that they face in their day-to-day professional life. ETCFO provides an inside-out view of a CFO’s wider finance function. The idea is to create a vibrant and interactive online platform where CFOs could easily share information, insights and ideas and learn from each other’s experience, innovation, improvisation and best practices of the new age finance world and VUCA (volatility, uncertainty, complexity and ambiguity of general conditions and situations) environment. The aim is to build a niche community of finance heads, senior executives with prime responsibility of managing financial affairs of an organisation and being a strategic partner to their CEO and the board. Moving forward, there is also a plan to bring together a well informed and experienced advisory panel from the ETCFO community and become the voice of the larger CFO community in influencing the corporate and regulatory setting of the country. The endeavour will be to incessantly strive towards: > Developing the next generation finance leaders > Facilitating networking opportunities with peer groups > Providing discussion forums on business and economic issues and implications > Using co-intelligence and inspiring others with innovation and best practices > Forming an advisory council for a better finance and regulatory landscape in India

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