Comparison

AppsFlyer vs Pulse by data.ai

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

AppsFlyer

Monitor mobile attribution and marketing analytics on the go. Access key features like account overviews, live alerts for KPIs, and campaign progress. Filter data by date and media source, and share insights with your team.

Highlights
  • Mobile attribution tracking
  • Marketing analytics dashboard
  • Account performance overview
  • Live KPI alerts
  • Campaign progress monitoring
  • Date and media source filters
  • Team sharing of insights
Features
Read full description

Keep track of your AppsFlyer mobile attribution and marketing analytics right from your iPhone and iPad. Free for all AppsFlyer customers. Because that's how we roll. Enjoy easy access to core AppsFlyer features: - Easily navigate across all your apps - Account Overview to get a high-level look at your account's performance - Live Alerts keep an eye out for your KPIs - Monitor your marketing campaign progress - Dive deeper with date range and media source filters - See something interesting? Send it straight to your team for immediate follow-up And this is just the start. Don't forget to share your feedback inside the app. We look forward to hearing from you!

About

Pulse by data.ai

Access real-time mobile market insights, track app performance, and discover industry trends. Compare apps, identify top performers, and gain a competitive edge in the app economy. Share valuable data and opportunities with your team.

Highlights
  • Top Charts for market trends
  • Powerful app search and details
  • App performance score
  • Real-time mobile news feed
  • Competitor analysis
  • Country and category breakdowns
Read full description

For mobile professionals, time is of the essence. With over $USD 170 billion in spent and 230 billion mobile app downloads in 2021, unlocking mobile insights is more important than ever. Keep the pace in the ever-changing app economy with Pulse by data.ai. Look up, compare and track apps to stay on top of the industry. Access critical information about trends and competitors in real-time and share relevant opportunities with your team. ***Register for data.ai for Free to get access to: TOP CHARTS Identify top-performing apps and stay on top of market trends with data.ai's Top Charts: • Quickly check top apps based on their store ranking estimates. • Spot fast-growing apps and immediately take action. • Get a better understanding of the app industry landscape. • Uncover growth opportunities across different countries and categories. POWERFUL SEARCH & APP DETAILS data.ai's powerful Search tool will allow you to: • Look up and follow any app to instantly get a market performance summary. • Search and discover companies and apps, per country, platform and category. • Access data directly from your phone no matter where you are. data.ai PERFORMANCE SCORE No need to dig through dozens of metrics to understand an app’s performance. data.ai's Performance Score is the unique performance indicator that combines all key app metrics into one. • Evaluate app performance with a single score based on monetization, user acquisition and engagement. • Easily benchmark your own apps against competitors. MOBILE NEWS FEED Head to the news feed to receive updates on the apps and markets you follow: • Keep up with industry changes and sharpen your competitive knowledge. • Browse through the most recent data insights and share your discoveries with colleagues or friends. ***data.ai Premium Subscribers get access to: COMPREHENSIVE DATA INSIGHTS • Get accurate estimates on Downloads, Revenue, DAU and Ratings per app. • Explore top-performing apps based on the main performance metrics. • Create your personal Performance Score with the metrics that matter for your business. • Receive tailored news and alerts based on the apps and markets you follow. • Add apps to your news feed and get notified about key trends and updates. ________________________ ABOUT data.ai data.ai is the industry's most trusted mobile data and analytics platform. data.ai's mission is to help customers create winning mobile experiences and achieve excellence. Connect with data.ai on: LinkedIn : https://www.linkedin.com/company/data-ai-levelup/ Twitter : https://twitter.com/dataai

Screenshots

AppsFlyer3 screens
Pulse by data.ai4 screens

Verdict

The call

The clearest difference is rating: Pulse by data.ai at 4.2 against AppsFlyer's 2.7. Pulse by data.ai also leads on review sentiment (40% vs 19%) and iOS requirement (14.0 vs 16.0). AppsFlyer's advantage is monetization model (free vs freemium). On price, ratings volume, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Pulse by data.ai holds the better App Store score, 4.2 against 2.7. Both are backed by a comparable volume of ratings — 18 and 26 respectively. Written reviews point the same way: 19% of AppsFlyer's written reviews are positive against 40% of Pulse by data.ai's.

UpkeepUpdate frequency

AppsFlyer ships an update every 4 weeks, Pulse by data.ai every 5 weeks. The most recent releases landed on September 1, 2026 and August 6, 2026 respectively.

Scorecard4 real differences · 6 level
AppsFlyer versus Pulse by data.ai: the parameters behind the verdict, then further details
ParameterAppsFlyerPulse by data.ai
PriceFreeFree
Rating2.7 (18 ratings)4.2 (26 ratings) — better
Positive reviews18.5% of reviews40.0% of reviews — better
Number of ratings1826 — better
Update frequencyEvery 4 weeks — betterEvery 5 weeks
AdsNoNo
In-app purchasesNoNo
MonetizationFree — betterFreemium
DevicesiPhoneiPhone, iPod — better
Requires iOS16.014.0 — better
Further details — not scored
Size52 MB29 MB
Age rating4+4+
DeveloperAppsFlyerApp Annie Limited

Customer experience

AppsFlyer

All ratings18 ratings
Positive38.9%
Neutral0.0%
Negative61.1%
Written reviews27 reviews
Positive18.5%
Neutral0.0%
Negative81.5%

Pulse by data.ai

All ratings26 ratings
Positive80.8%
Neutral0.0%
Negative19.2%
Written reviews5 reviews
Positive40.0%
Neutral0.0%
Negative60.0%

In-app purchases

None

AppsFlyer

No in-app purchases

None

Pulse by data.ai

No in-app purchases

Questions

Is AppsFlyer free?
AppsFlyer is free to download, with no in-app purchases.
Is Pulse by data.ai free?
Pulse by data.ai is free to download, with no in-app purchases.
Which has better reviews, AppsFlyer or Pulse by data.ai?
Pulse by data.ai is rated higher. AppsFlyer averages 2.7 out of 5 from 18 ratings, while Pulse by data.ai averages 4.2 from 26 ratings.
Do AppsFlyer or Pulse by data.ai have ads?
Neither AppsFlyer nor Pulse by data.ai shows ads.
Which is updated more often, AppsFlyer or Pulse by data.ai?
AppsFlyer ships an update every 4 weeks, and Pulse by data.ai every 5 weeks. Most recently, AppsFlyer was updated on September 1, 2026 and Pulse by data.ai on August 6, 2026.

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