AppsFlyer vs Adapty
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
AppsFlyer
Monitor mobile attribution and marketing analytics on the go. Access key features like account overviews, live alerts for KPIs, and campaign progress. Filter data by date and media source, and share insights with your team.
- Mobile attribution tracking
- Marketing analytics dashboard
- Account performance overview
- Live KPI alerts
- Campaign progress monitoring
- Date and media source filters
- Team sharing of insights
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Keep track of your AppsFlyer mobile attribution and marketing analytics right from your iPhone and iPad. Free for all AppsFlyer customers. Because that's how we roll. Enjoy easy access to core AppsFlyer features: - Easily navigate across all your apps - Account Overview to get a high-level look at your account's performance - Live Alerts keep an eye out for your KPIs - Monitor your marketing campaign progress - Dive deeper with date range and media source filters - See something interesting? Send it straight to your team for immediate follow-up And this is just the start. Don't forget to share your feedback inside the app. We look forward to hearing from you!
Adapty
Monitor subscription revenue, customer behavior, and acquisition data on the go. Track key metrics like MRR, ARR, and conversion rates, and manage paywalls, A/B tests, and ad campaigns directly from your phone.
- Subscription analytics (MRR, ARR, installs)
- Paywall and A/B test management
- Real-time event feed (renewals, cancellations)
- Apple Ads campaign monitoring
- Attribution data visualization
- Customizable home screen widgets
- Push notifications for key events
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Adapty gives you access to subscription, customer, and acquisition data when you are away from your desk. Open the app to check revenue, investigate an unexpected change, review an Apple Ads campaign, or look up a customer event. Subscription analytics Track revenue, MRR, ARR, installs, trials, active subscriptions, refunds, ARPU, and conversion rates. Choose a preset period or set your own dates, apply filters, and switch between apps. Paywalls, A/B tests, and Flows Browse paywalls, flows and A/B tests, compare variant results, and preview paywalls and Flows on your phone. Flow and paywall previews support different locales and mock products, so you can check a scenario before it goes live. Event Feed See trials, renewals, cancellations, purchases, and refunds as they arrive. Open an event to view the customer profile, subscription history, and access details behind it. Ads Manager Monitor spend, revenue, ROAS, installs, and conversion metrics for your Apple Ads campaigns. Explore individual campaigns, ad groups, and promoted apps. Eligible subscription and pay-as-you-go accounts can access Ads Manager directly from the app. Attribution View acquisition and revenue data together. Explore charts, filter the results, and check the status of your attribution integrations. Widgets Put metrics on your Home Screen. Choose one, two, or four metrics and the reporting period for each widget. Notifications Choose which events you want to hear about and manage notification settings for each app. You can also manage saved filters, appearance, and custom fonts. Adapty supports multiple apps, Google Sign-In, and the EU data region. Questions or feedback? Write to support@adapty.io.
Screenshots
Verdict
The clearest difference is review sentiment: Adapty at 83% against AppsFlyer's 18%. Adapty also leads on rating (4.8 vs 2.5). On price, ratings volume, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Adapty holds the better App Store score, 4.8 against 2.5. Both are backed by a comparable volume of ratings — 20 and 20 respectively. Written reviews point the same way: 18% of AppsFlyer's written reviews are positive against 83% of Adapty's.
AppsFlyer ships an update every 4 weeks, Adapty every 3 weeks. The most recent releases landed on November 2, 2026 and November 4, 2026 respectively.
| Parameter | AppsFlyer | Adapty |
|---|---|---|
| Price | Free | Free |
| Rating | 2.5 (20 ratings) | 4.8 (20 ratings) — better |
| Positive reviews | 17.9% of reviews | 83.3% of reviews — better |
| Number of ratings | 20 | 20 |
| Update frequency | Every 4 weeks | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone | iPhone |
| Requires iOS | 16.0 — better | 16.1 |
| Further details — not scored | ||
| Size | 52 MB | 54 MB |
| Age rating | 4+ | 4+ |
| Developer | AppsFlyer | Adapty Inc. |
Customer experience
AppsFlyer
Adapty
In-app purchases
AppsFlyer
No in-app purchases
Adapty
No in-app purchases





