Comparison

AppsFlyer vs Adapty

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

AppsFlyer

Monitor mobile attribution and marketing analytics on the go. Access key features like account overviews, live alerts for KPIs, and campaign progress. Filter data by date and media source, and share insights with your team.

Highlights
  • Mobile attribution tracking
  • Marketing analytics dashboard
  • Account performance overview
  • Live KPI alerts
  • Campaign progress monitoring
  • Date and media source filters
  • Team sharing of insights
Features
Read full description

Keep track of your AppsFlyer mobile attribution and marketing analytics right from your iPhone and iPad. Free for all AppsFlyer customers. Because that's how we roll. Enjoy easy access to core AppsFlyer features: - Easily navigate across all your apps - Account Overview to get a high-level look at your account's performance - Live Alerts keep an eye out for your KPIs - Monitor your marketing campaign progress - Dive deeper with date range and media source filters - See something interesting? Send it straight to your team for immediate follow-up And this is just the start. Don't forget to share your feedback inside the app. We look forward to hearing from you!

About

Adapty

Monitor your app's subscriptions and revenue with this mobile tool. Track key metrics like MRR, ARR, and installs, and gain insights into paywalls, A/B tests, and subscriber activity. Ideal for quick, accurate business performance analysis on the go.

Highlights
  • Track MRR, ARR, revenue, and installs
  • Monitor subscriptions by day, week, or month
  • View active paywalls and A/B test results
  • Real-time feed of subscription events
  • Analyze new subscribers and conversion sources
  • Filter data by country and region
  • Customizable dashboard settings
Features
Read full description

Adapty gives you access to subscription, customer, and acquisition data when you are away from your desk. Open the app to check revenue, investigate an unexpected change, review an Apple Ads campaign, or look up a customer event. Subscription analytics Track revenue, MRR, ARR, installs, trials, active subscriptions, refunds, ARPU, and conversion rates. Choose a preset period or set your own dates, apply filters, and switch between apps. Paywalls, A/B tests, and Flows Browse paywalls, flows and A/B tests, compare variant results, and preview paywalls and Flows on your phone. Flow and paywall previews support different locales and mock products, so you can check a scenario before it goes live. Event Feed See trials, renewals, cancellations, purchases, and refunds as they arrive. Open an event to view the customer profile, subscription history, and access details behind it. Ads Manager Monitor spend, revenue, ROAS, installs, and conversion metrics for your Apple Ads campaigns. Explore individual campaigns, ad groups, and promoted apps. Eligible subscription and pay-as-you-go accounts can access Ads Manager directly from the app. Attribution View acquisition and revenue data together. Explore charts, filter the results, and check the status of your attribution integrations. Widgets Put metrics on your Home Screen. Choose one, two, or four metrics and the reporting period for each widget. Notifications Choose which events you want to hear about and manage notification settings for each app. You can also manage saved filters, appearance, and custom fonts. Adapty supports multiple apps, Google Sign-In, and the EU data region. Questions or feedback? Write to support@adapty.io.

Screenshots

AppsFlyer3 screens
Adapty4 screens

Verdict

The call

The clearest difference is review sentiment: Adapty at 83% against AppsFlyer's 19%. Adapty also leads on rating (4.8 vs 2.7). On price, ratings volume, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Adapty holds the better App Store score, 4.8 against 2.7. Both are backed by a comparable volume of ratings — 18 and 19 respectively. Written reviews point the same way: 19% of AppsFlyer's written reviews are positive against 83% of Adapty's.

UpkeepUpdate frequency

AppsFlyer ships an update every 4 weeks, Adapty fortnightly. The most recent releases landed on September 1, 2026 and September 7, 2026 respectively.

Scorecard2 real differences · 8 level
AppsFlyer versus Adapty: the parameters behind the verdict, then further details
ParameterAppsFlyerAdapty
PriceFreeFree
Rating2.7 (18 ratings)4.8 (19 ratings) — better
Positive reviews18.5% of reviews83.3% of reviews — better
Number of ratings1819 — better
Update frequencyEvery 4 weeksFortnightly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhoneiPhone
Requires iOS16.0 — better16.1
Further details — not scored
Size52 MB46 MB
Age rating4+4+
DeveloperAppsFlyerAdapty Inc.

Customer experience

AppsFlyer

All ratings18 ratings
Positive38.9%
Neutral0.0%
Negative61.1%
Written reviews27 reviews
Positive18.5%
Neutral0.0%
Negative81.5%

Adapty

All ratings19 ratings
Positive94.7%
Neutral5.3%
Negative0.0%
Written reviews6 reviews
Positive83.3%
Neutral16.7%
Negative0.0%

In-app purchases

None

AppsFlyer

No in-app purchases

None

Adapty

No in-app purchases

Questions

Is AppsFlyer free?
AppsFlyer is free to download, with no in-app purchases.
Is Adapty free?
Adapty is free to download, with no in-app purchases.
Which has better reviews, AppsFlyer or Adapty?
Adapty is rated higher. AppsFlyer averages 2.7 out of 5 from 18 ratings, while Adapty averages 4.8 from 19 ratings.
Do AppsFlyer or Adapty have ads?
Neither AppsFlyer nor Adapty shows ads.
Which is updated more often, AppsFlyer or Adapty?
AppsFlyer ships an update every 4 weeks, and Adapty fortnightly. Most recently, AppsFlyer was updated on September 1, 2026 and Adapty on September 7, 2026.

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