SBB go vs Swing Live

As a study participant, you can use the SBB go app to record your Customer Journey and evaluate SBB Touchpoints along your journey. To use the app, you need an invitation to participate in a study. If you have a question, please contact us: sbbgo@sbb.ch

A live-blogging app for users of the Eidosmedia editorial and publishing platforms. Using any mobile device live bloggers post text and multimedia content directly into an online news stream, as well as embedding tweets and other social content, photos and videos, captured locally or found online. Distributed teamwork As well as individual blogging, Swing Live also supports coverage by teams of live bloggers, coordinated by a moderator. All posts from team members show up in the moderator’s staging area. Here they can be accepted, rejected or edited before being sent for immediate publication to the online stream. All team members see the live stream as it develops in real time. Creating the team The moderator builds the team by clicking on the names of authorized contributors. Team members receive an automatic invitation to join the coverage and are enabled to submit content for the duration of the event. Easy interface Swing Live’s interfaces are extremely intuitive. Whether they are using a tablet or smartphone, users create and submit posted content through a clean, uncluttered workspace. Media autoformatting Contributors can include any kind of media in their posts – from tweets and other social media items to photos and videos shot with their device’s own cameras. All media can be previewed in the editing space and automatically reformats for the live stream as soon as it is submitted. Back to the street Swing Live reverses a tendency over the last few decades which has seen reporting staff increasingly tied to the newsroom by the need to access resources and technology. By extending the newsroom workflow to groups of remote users, Swing Live creates a shared mobile workspace that keeps news gatherers close to the unfolding action of breaking news events. Live teams enjoy maximum freedom and mobility while their contribution to the news flow is subject to full workflow control.