Kitcast vs UrbanLoop
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Kitcast
Transform screens into dynamic displays for businesses. Easily share images, videos, and live feeds to engage customers or inform employees. Features smart templates and self-learning capabilities to optimize content delivery.
- Upload images and videos
- Display live feeds (Instagram, Twitter, Yelp)
- Integrated widgets (weather, news)
- Smart templates designed with data analysis
- Self-learning screens for promotion optimization
- Scalable and secure network management
Read full descriptionHide full description
Turn your iPad into professional digital signage in minutes. Kitcast is cloud-based digital signage software that shows menus, announcements, dashboards, promotions, and alerts on any screen — all managed remotely from one dashboard. Install the app, enter the pairing code from your Kitcast dashboard, and you’re live. No complicated hardware. WHY TEAMS CHOOSE KITCAST - Native iOS app, built for iOS since 2015 - Manage one screen or hundreds from a single cloud dashboard - Always-on playback with offline caching — screens keep running even if the network drops - 500+ ready-to-use templates and a drag-and-drop editor - 24/7 live human support on every plan WHAT YOU CAN DISPLAY - Images, videos, and documents (PDF, PPTX, Google Slides) - Web pages, dashboards, and live HTML5 content - Menus, promotions, and price lists - Company news, KPIs, and employee updates - Emergency alerts and real-time notifications - Widgets: weather, clock, calendar, news ticker, social feeds, and more BUILT FOR EVERY TEAM - Restaurants and cafes — digital menu boards - Retail — promotions and product displays - Offices — internal communications and dashboards - Schools and universities — announcements and emergency alerts - Healthcare — waiting room and check-in screens - Gyms, churches, hotels, and government POWERFUL CONTROL - Schedule content with time-based rules - Organize screens by tags, roles, and locations - Split a screen into zones to show multiple content types at once - Enterprise-ready: SSO, SCIM, MDM, REST API, and audit log Start free with a 14-day trial — no credit card required. Pricing from $7/screen/month. Learn more at https://kitcast.tv
UrbanLoop
Manage digital signage from a central workspace. Easily add images, videos, documents, and web pages to create playlists and update displays in real time across multiple locations. Ideal for restaurants, classrooms, and businesses needing to display dynamic content.
- Content management (images, videos, documents)
- Playlist creation and scheduling
- Real-time display updates
- Integration with Google Slides and Drive
- Web page and live stream support
- Remote management and troubleshooting
- Offline playback support
Read full descriptionHide full description
Manage your digital signage from one workspace. Add content, build playlists and update your Apple TV displays in real time from your iPhone, iPad or Mac. Keep restaurant menus current, share classroom announcements, welcome visitors and promote products across your locations. Whether you manage one TV or hundreds, UrbanLoop puts your content and screens in one place. BRING YOUR CONTENT TO THE SCREEN • Add images, videos and documents. • Connect Google Slides, Google Calendar and Google Drive folders. • Turn web pages into display content for dashboards, business metrics and other information. • Add HLS live video streams, news, and RSS, Atom or JSON feeds. Edit your Google Slides online or drop new files into a connected Drive folder, and UrbanLoop keeps your displays in sync. On Mac, drag files straight into your workspace to create slides. PLAN WHAT PLAYS • Build playlists and arrange content in the order you want. • Set durations, transitions and schedules for different times of day. • Schedule recurring slides, promotions and announcements. • Set automatic sleep and wake times for your displays. UPDATE ONE TV OR A WHOLE GROUP • Send content and configuration changes to connected TVs in real time. • Assign playlists and settings to individual TVs or TV groups. • Check connection status, playback and auto-advance settings. • Use live view and remote screenshots to see what's on your screens. • Refresh content and troubleshoot without visiting each display. The Apple TV app is built for always-on signage, with local media caching that helps your screens keep playing when the internet drops and reduces repeat downloads. MAKE YOUR DISPLAYS YOUR OWN • Choose landscape, portrait or either upside-down orientation. • Show weather as a full-size overlay, a mini overlay or its own slide. • Set the mood with background music and video themes. • Build custom themes, choose your media and control how background audio behaves when videos play. • Mix your content with news and conference-room availability. Send important messages when they are needed, with manual broadcasts and feed-triggered alerts. KEEP YOUR WORKSPACE ORGANIZED Find content with search, filters and sorting. Choose small, medium or large tiles, see useful details at a glance and select multiple items when it's time to tidy up. Share the work with user roles, organize displays by site and use MDM deployment to help set up Apple TV fleets. Moving from Google Sign Builder? Keep using familiar Google Slides and Drive workflows. GET STARTED Sign in with Google, Apple or email. A web dashboard is also available, so you can keep working from your browser. An UrbanLoop account is required. Signage playback requires an Apple TV running the UrbanLoop display app. UrbanLoop was previously called EZ Plus (EZTV).
Screenshots
Verdict
The clearest difference is in-app purchases: UrbanLoop at none against Kitcast's 1. UrbanLoop also leads on ratings volume (18 vs 1) and device support (5 vs 2). Kitcast's advantage is rating (5.0 vs 4.8). On price, update cadence, ads and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Kitcast sells 1 in-app purchase, starting at $19.99 per month. UrbanLoop asks for nothing beyond the download.
Kitcast holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: UrbanLoop has 18 ratings behind it against 1, so its average is the more settled of the two.
Kitcast ships an update every 9 days, UrbanLoop every 3 weeks. The most recent releases landed on October 9, 2026 and October 29, 2026 respectively.
| Parameter | Kitcast | UrbanLoop |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | 4.8 (18 ratings) |
| Positive reviews | — | 91.7% of reviews |
| Number of ratings | 1 | 18 — better |
| Update frequency | Every 9 days — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free | Free |
| Devices | iPad, Apple TV | iPhone, iPad, iPod, Mac, Apple TV — better |
| Requires iOS | 18.0 | 15.6 — better |
| Further details — not scored | ||
| Size | 99 MB | 97 MB |
| Age rating | 4+ | 4+ |
| Developer | kitcast | Behrang Nosrat Makouei |
Customer experience
Kitcast
UrbanLoop
In-app purchases
Kitcast
- Unlimited Storage$19.991 Month
UrbanLoop
No in-app purchases







