UrbanLoop vs DigiBoard TV
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
UrbanLoop
Manage digital signage from a single workspace, allowing you to add content, build playlists, and update displays in real-time. Keep menus current, share announcements, and promote products across multiple locations with ease.
- Add images, videos, and documents
- Connect Google Slides, Calendar, and Drive
- Turn web pages into display content
- Build playlists with custom schedules
- Update individual TVs or groups in real-time
- Local media caching for offline playback
- Customizable display themes and orientations
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Manage your digital signage from one workspace. Add content, build playlists and update your Apple TV displays in real time from your iPhone, iPad or Mac. Keep restaurant menus current, share classroom announcements, welcome visitors and promote products across your locations. Whether you manage one TV or hundreds, UrbanLoop puts your content and screens in one place. BRING YOUR CONTENT TO THE SCREEN • Add images, videos and documents. • Connect Google Slides, Google Calendar and Google Drive folders. • Turn web pages into display content for dashboards, business metrics and other information. • Add HLS live video streams, news, and RSS, Atom or JSON feeds. Edit your Google Slides online or drop new files into a connected Drive folder, and UrbanLoop keeps your displays in sync. On Mac, drag files straight into your workspace to create slides. PLAN WHAT PLAYS • Build playlists and arrange content in the order you want. • Set durations, transitions and schedules for different times of day. • Schedule recurring slides, promotions and announcements. • Set automatic sleep and wake times for your displays. UPDATE ONE TV OR A WHOLE GROUP • Send content and configuration changes to connected TVs in real time. • Assign playlists and settings to individual TVs or TV groups. • Check connection status, playback and auto-advance settings. • Use live view and remote screenshots to see what's on your screens. • Refresh content and troubleshoot without visiting each display. The Apple TV app is built for always-on signage, with local media caching that helps your screens keep playing when the internet drops and reduces repeat downloads. MAKE YOUR DISPLAYS YOUR OWN • Choose landscape, portrait or either upside-down orientation. • Show weather as a full-size overlay, a mini overlay or its own slide. • Set the mood with background music and video themes. • Build custom themes, choose your media and control how background audio behaves when videos play. • Mix your content with news and conference-room availability. Send important messages when they are needed, with manual broadcasts and feed-triggered alerts. KEEP YOUR WORKSPACE ORGANIZED Find content with search, filters and sorting. Choose small, medium or large tiles, see useful details at a glance and select multiple items when it's time to tidy up. Share the work with user roles, organize displays by site and use MDM deployment to help set up Apple TV fleets. Moving from Google Sign Builder? Keep using familiar Google Slides and Drive workflows. GET STARTED Sign in with Google, Apple or email. A web dashboard is also available, so you can keep working from your browser. An UrbanLoop account is required. Signage playback requires an Apple TV running the UrbanLoop display app. UrbanLoop was previously called EZ Plus (EZTV).
DigiBoard TV
Repurpose iPads into dynamic digital signage for businesses. Display images, videos, social media, and more with customizable templates and scheduling. Manage content remotely without complex server setups.
- Repurpose iPads as digital displays
- Remote configuration and management
- Multiple content templates (images, video, social media)
- Schedule presentations by time/day
- AirPlay to Apple TV as a second screen
- No onsite servers required
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Have an iPad or two you'd like to repurpose? Now you can run DigiBoard TV right on your iPad. Great for displaying info at the cash register, or take it with you when setting up a table at a conference or fair! You can even Airplay to an Apple TV that does not have DigiBoard TV installed and use it as a second screen. DigiBoard TV gives you a "remoteless" configuration and management solution without worrying about setting up onsite servers or complex management systems. From your store displays, coffee shop advertisements to school information, we've got you covered. Pick from multiple templates to display your images, video, live streams, social media, calendar and weather and schedule different presentations for different times of the day or week. Build your DigiBoard TV today!
Screenshots
Verdict
The clearest difference is ads: UrbanLoop at none against DigiBoard TV's shown. UrbanLoop also leads on ratings volume (18 vs 1) and monetization model (free vs ad-supported). DigiBoard TV's advantage is rating (5.0 vs 4.8) and iOS requirement (12.0 vs 15.6). On price and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
DigiBoard TV holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: UrbanLoop has 18 ratings behind it against 1, so its average is the more settled of the two.
UrbanLoop ships an update every 3 weeks, DigiBoard TV every 6 weeks. The most recent releases landed on November 7, 2026 and November 3, 2026 respectively.
| Parameter | UrbanLoop | DigiBoard TV |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (18 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 91.7% of reviews | — |
| Number of ratings | 18 — better | 1 |
| Update frequency | Every 3 weeks — better | Every 6 weeks |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Devices | iPhone, iPad, iPod, Mac, Apple TV — better | iPad, Apple TV |
| Requires iOS | 15.6 | 12.0 — better |
| Further details — not scored | ||
| Size | 97 MB | 77 MB |
| Age rating | 4+ | 4+ |
| Developer | Behrang Nosrat Makouei | Kevin Arnold |
Customer experience
UrbanLoop
DigiBoard TV
In-app purchases
UrbanLoop
No in-app purchases
DigiBoard TV
No in-app purchases









