Comparison

Mimizaur vs Insomnia Coach

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Mimizaur

This app transforms teeth brushing into an engaging adventure for children. It uses fun cartoons and music to encourage longer, more thorough brushing, helping to establish healthy oral hygiene habits. Designed for kids aged 3-6, it makes dental care an enjoyable routine.

Highlights
  • Interactive dinosaur character
  • Animated cartoon clips during brushing
  • Motivating music for dental hygiene
  • Customizable brushing timers (1-2 minutes)
  • User accounts for multiple children
  • Super-achievement rewards
Features
Read full description

Looking for an app that will get your kids excited about brushing their teeth? Look no further than Mimizaur. This app cleverly combines fun and dental education, teaching children how to properly brush their teeth. Mimizaur turns oral hygiene into an enjoyable adventure, capturing kids' interest and making teeth brushing something they look forward to. With short cartoon clips played mid-brushing, your kids will clean their teeth longer and more thoroughly. This app keeps children interested for several weeks, which is long enough for morning and evening brushing to become a habit. Mimizaur is most suitable for children ages 3-6 years old, but according to reviews, even older children, teenagers, and some adults enjoy using this application too! With the ability to create separate accounts for each user, you can set the timer for 1-to-2 minute brushing sessions, ensuring adequate brushing time while maintaining an element of parent control and enabling parental supervision. Follow Mimizaur, the cute and curious character, on their interesting adventures while enjoying motivating cartoons - a new one in the middle of each brushing. The app features funny music like "Zyumba-Kakazyumba" specifically for brushing your teeth, and each completed brushing is awarded with super-achievements. All you need is a toothbrush and toothpaste, and your kids will be running to fetch their toothbrushes themselves every morning and evening. Mimizaur is an educational, kid-friendly application for brushing your teeth, with games for both girls and boys ages 3-6. Say goodbye to demanding toothbrushing sessions and hello to a fun and hassle-free oral care routine with Mimizaur. By teaching kids the importance of regular brushing, Mimizaur not only helps in maintaining sparkling white teeth - the most natural form of whitening, but also promotes healthier teeth, which could mean fewer visits to the dentist. So what are you waiting for? Download Mimizaur today and make brushing teeth fun and rewarding for the whole family. Subscriptions will automatically renew unless cancelled within 24 hours before the end of the current period. You can cancel anytime with your iTunes account settings. Any unused portion of a free trial will be forfeited if you purchase a subscription. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

About

Insomnia Coach

This app offers a guided training plan and interactive tools based on Cognitive Behavioral Therapy for Insomnia (CBT-i). It provides personalized feedback and tips to help users track and improve their sleep patterns. Designed for daily use over five weeks, it aims to help users regain healthy sleep habits.

Highlights
  • Guided weekly training plan
  • Personalized sleep coach feedback
  • Interactive sleep diary
  • 17 sleep improvement tools
  • Scientifically-based approach
Features
Read full description

Insomnia Coach is designed for Veterans, military Servicemembers, and others who are suffering from insomnia. The app is based on Cognitive Behavioral Therapy for Insomnia (CBT-i) and provides: * a guided, weekly training plan to help you track and improve your sleep * a sleep coach with personal feedback about your sleep and fun sleep tips * an interactive sleep diary to help you keep track of daily changes in your sleep * 17 tools to help you get your sleep back on track This app is based on scientific research about how people can change their behaviors and thoughts to improve their sleep. This app does NOT replace professional care. Insomnia Coach is designed to be used daily for 5 weeks by following the Training Plan. After that, you can continue using the app to track your sleep and maintain good sleep habits. Insomnia Coach was created by VA’s National Center for PTSD.

Screenshots

Mimizaur4 screens
Insomnia Coach4 screens

Verdict

The call

The clearest difference is rating: Mimizaur at 4.6 against Insomnia Coach's 3.7. Mimizaur also leads on update cadence (every 5 weeks vs every 9 months) and review sentiment (78% vs 50%). Insomnia Coach's advantage is in-app purchases (none vs 10). On price, ads, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Mimizaur sells 10 in-app purchases, starting at $5.99 per month. Insomnia Coach asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Mimizaur holds the better App Store score, 4.6 against 3.7. That said, the two scores are not equally well evidenced: Mimizaur has 904 ratings behind it against 90, so its average is the more settled of the two. Written reviews point the same way: 78% of Mimizaur's written reviews are positive against 50% of Insomnia Coach's.

UpkeepUpdate frequency

Mimizaur ships an update every 5 weeks, Insomnia Coach every 9 months. The most recent releases landed on November 6, 2026 and November 5, 2026 respectively.

Scorecard6 real differences · 4 level
Mimizaur versus Insomnia Coach: the parameters behind the verdict, then further details
ParameterMimizaurInsomnia Coach
PriceFreeFree
Rating4.6 (904 ratings) — better3.7 (90 ratings)
Positive reviews78.4% of reviews — better50.0% of reviews
Number of ratings904 — better90
Update frequencyEvery 5 weeks — betterEvery 9 months
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchasesFree — better
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS14.013.0 — better
Further details — not scored
Size369 MB35 MB
Age rating4+12+
DeveloperToivo Golokos, TOOUS Department of Veterans Affairs (VA)

Customer experience

Mimizaur

All ratings874 ratings
Positive90.3%
Neutral5.7%
Negative4.0%
Written reviews139 reviews
Positive78.4%
Neutral5.8%
Negative15.8%

Insomnia Coach

All ratings89 ratings
Positive64.0%
Neutral11.2%
Negative24.7%
Written reviews54 reviews
Positive50.0%
Neutral14.8%
Negative35.2%

User reviews

Mimizaur

From 904 App Store ratings

What we love

  • 👍 Helps kids brush teeth
  • 🤩 Fun and engaging animations
  • 🎨 Customizable character
  • 🕰️ Useful timer and brushing guidance
  • 🎁 Rewards and unlockables

Room to improve

  • 💰 Expensive subscription model
  • 🐛 Crashes and bugs
  • 🔁 Limited content, repetitive animations
  • 🔓 Purchased content not carried over
  • ⏱️ Timer too short, not enough brushing time

Insomnia Coach

From 90 App Store ratings

What we love

  • ✅ Effective CBT-i program
  • 💰 Free to use
  • 💡 Helpful explanations
  • 📈 Tracks sleep patterns
  • 🧘 Guided relaxation

Room to improve

  • ⚠️ Struggles with irregular sleep
  • 😵 Makes insomnia worse
  • 📱 Bright white background
  • 🎧 No wireless headphone support
  • 🔄 Inability to edit entries

Bugs and requests

Mimizaur

Reported bugs

4 issues
  • Purchased content not showing up
  • Rewards and progress reset after updates
  • Crashes and freezes during use
  • Timer not working correctly

Requested features

5 requests
  • More free content and episodes
  • Ability to permanently purchase episodes
  • Longer brushing timer
  • More customization options
  • New characters and stories

Insomnia Coach

Reported bugs

8 issues
  • Sleep diary errors (negative hours)
  • Progress tab not reflecting data
  • App won't download
  • Audio not playing through headphones
  • Sleep diary calculation errors
Show 3 more
  • Error when entering shift work hours
  • App doesn't account for sex in diary
  • Diary locks entries after prescription update

Requested features

9 requests
  • Dark mode feature
  • Wireless headphone compatibility
  • Ability to edit past diary entries
  • Sync between devices
  • More sleep stories and anxiety resources
Show 4 more
  • Option to indicate getting out of bed in the middle of the night
  • Better handling of irregular sleep hours
  • Clearer overview of weekly exercises
  • Support for Bluetooth earbuds

In-app purchases

10 purchases

Mimizaur

Subscriptions2
  • All Mimizaur's stories3 Days trial$5.991 Month
  • All Mimizaur's stories3 Days trial$34.991 Year
One-time8
  • Bathroom Adventures$1.99
  • Bathroom Adventure$1.99
  • Mimizaur's Friends$1.99
Show 5 more
  • Mimizaur in the kitchen$1.99
  • Mimizaur goes for a walk$1.99
  • Morning work-out$1.99
  • Seaside Vacation$1.99
  • All-In-One - Limited Offer$5.99
None

Insomnia Coach

No in-app purchases

Questions

Is Mimizaur free?
Mimizaur is free to download, with in-app purchases available.
Is Insomnia Coach free?
Insomnia Coach is free to download, with no in-app purchases.
Which has better reviews, Mimizaur or Insomnia Coach?
Mimizaur is rated higher. Mimizaur averages 4.6 out of 5 from 904 ratings, while Insomnia Coach averages 3.7 from 90 ratings.
Do Mimizaur or Insomnia Coach have ads?
Neither Mimizaur nor Insomnia Coach shows ads.
Which is updated more often, Mimizaur or Insomnia Coach?
Mimizaur ships an update every 5 weeks, and Insomnia Coach every 9 months. Most recently, Mimizaur was updated on November 6, 2026 and Insomnia Coach on November 5, 2026.

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