AdvanceSFE vs SmartLab
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
AdvanceSFE
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AdvanceSFE is an interactive app to drive In Call Excellence and provide insights from Sales Call. It has been developed to increase sales force effectiveness and sales performance through support of first line managers and coaches to guide and improve coaching performance. It is designed to support managers & coaches to: Develop and maintain observational skills and understanding of your organization's selling and marketing frameworks; Guide and develop coaching performance; Provide transparency of performance and coaching data; Ensure that vital support and coaching guidance is provided to develop sales reps and sales performance;
SmartLab
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SmartLab App is a companion tool for hybrid and online programmes and events, giving participants instant access to agendas, resources, livestreams, collaboration, community features, and second screen experiences. Never miss out on a keynote or panel. SmartLab streams event content and enables participation on the go. Use the SmartLab App to collaborate across time and distance. Connect with programme teams to see your initiative all the way through from ideation to deployment. Supercharge your SmartLab experience on your smartphone with powerful hybrid productivity, collaboration, and participation. Contact us to enable all the features for your event.
Screenshots
Verdict
The clearest difference is device support: SmartLab at 3 against AdvanceSFE's 1. AdvanceSFE's advantage is iOS requirement (12.0 vs 15.0). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
AdvanceSFE ships an update every 2 months, SmartLab monthly. The most recent releases landed on June 4, 2026 and September 9, 2026 respectively.
| Parameter | AdvanceSFE | SmartLab |
|---|---|---|
| Price | Free | Free |
| Update frequency | Every 2 months | Monthly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Devices | iPad | iPhone, iPad, iPod — better |
| Requires iOS | 12.0 — better | 15.0 |
| Further details — not scored | ||
| Size | 25 MB | 42 MB |
| Age rating | 12+ | 4+ |
| Developer | Sales interAction | Ludic Group LLP |
In-app purchases
AdvanceSFE
No in-app purchases
SmartLab
No in-app purchases









