AdvanceSFE vs HiA Reflect
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
AdvanceSFE
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AdvanceSFE is an interactive app to drive In Call Excellence and provide insights from Sales Call. It has been developed to increase sales force effectiveness and sales performance through support of first line managers and coaches to guide and improve coaching performance. It is designed to support managers & coaches to: Develop and maintain observational skills and understanding of your organization's selling and marketing frameworks; Guide and develop coaching performance; Provide transparency of performance and coaching data; Ensure that vital support and coaching guidance is provided to develop sales reps and sales performance;
HiA Reflect
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HiAreflect for Phone is an interactive app to drive In Call Excellence and provide insights from Sales Call. It has been developed to increase sales force effectiveness and sales performance through support of first line managers and coaches to guide and improve coaching performance. It is designed to support managers & coaches to: Develop and maintain observational skills and understanding of your organization's selling and marketing frameworks; Guide and develop coaching performance; Provide transparency of performance and coaching data; Ensure that vital support and coaching guidance is provided to develop sales reps and sales performance
Screenshots
Verdict
The clearest difference is update cadence: HiA Reflect at weekly against AdvanceSFE's every 2 months. AdvanceSFE's advantage is iOS requirement (12.0 vs 16.6). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
AdvanceSFE ships an update every 2 months, HiA Reflect weekly. The most recent releases landed on October 3, 2026 and October 25, 2026 respectively.
| Parameter | AdvanceSFE | HiA Reflect |
|---|---|---|
| Price | Free | Free |
| Update frequency | Every 2 months | Weekly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Devices | iPad | iPhone, iPad — better |
| Requires iOS | 12.0 — better | 16.6 |
| Further details — not scored | ||
| Size | 25 MB | 12 MB |
| Age rating | 12+ | 17+ |
| Developer | Sales interAction | HiA Pocket Coach |
In-app purchases
AdvanceSFE
No in-app purchases
HiA Reflect
No in-app purchases
