Brushlink vs GUM SMART
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Brushlink
This app transforms any toothbrush into a smart device, offering real-time guidance for improved brushing. It scores your performance based on clinical evidence and allows you to earn rewards for good habits. A companion device is required for full functionality.
- Real-time brushing guidance
- Brushing performance scoring
- Earn rewards for good brushing
- Personalized brushing advice
- Bluetooth connectivity with device
Read full descriptionHide full description
The Brushlink device transforms any toothbrush into a smart toothbrush. The Brushlink mobile app pairs with Brushlink device via Bluetooth™, and provides you with real-time brushing guidance. Key Features: REAL-TIME BRUSHING GUIDANCE. The Brushlink device helps you improve your brushing performance, by providing you with personalised brushing guidance. BRUSHING PERFORMANCE IS SCORED. The score is based on clinical evidence. EARN REWARDS. Collect rewards for good brushing performance.* "Prevention is better than cure and clinical studies show that people who brush their teeth properly are far less likely to suffer from poor oral health" - Dr Mishal Sachdev, (Clinical Teaching Fellow, Eastman Dental Institute) * Only for Brushlink Reward plan. This application requires the Brushlink™ device.
GUM SMART
This app helps you build healthier brushing habits with personalized support and real-time coaching. It offers insights into your brushing coverage, frequency, duration, and pressure, and provides tailored advice. It works with any toothbrush and offers full functionality when paired with a compatible electric model.
- Personalized brushing support
- Real-time brushing coach
- Brushing insights and stats
- Tailored oral hygiene advice
- Brushing session logging
- Customizable reminders
Read full descriptionHide full description
Free GUM SMART App - Your Intelligent Oral Care Friend. Designed with oral care experts, the GUM SMART App helps you build healthier brushing habits - whether you're using the GUM SMART ONE electric toothbrush or any other brush (manual or electric). Expert-Designed. Habit-Forming. Created alongside Oral Care Professionals, the GUM SMART App delivers personalized support, helping you stick to a routine and improve your technique over time. Unlock the Connected Experience Pair your GUM SMART ONE electric toothbrush via Bluetooth to access: -Brushing Coach – Real-time coach while brushing surface by surface -Insights – Coverage, frequency, duration & pressure stats -4 Brushing Modes – Power Clean, Sensitive, Gentle Clean & Massage -Tips – Smart advice tailored to your brushing behavior Use with Any Toothbrush No smart brush? No problem. The GUM SMART App works with all toothbrushes and still supports your routine. You can: -Log brushing sessions -Set reminders and stay on track -Follow a routine designed around your needs Please note: For full functionality, connect a GUM SMART ONE electric toothbrush Brush The app is free to use with or without a smart brush. Start your smarter oral care journey with the GUM SMART App - your personal brushing coach and intelligent hygiene companion. Intelligent Oral Care Friend. - The terms of use can be found here: https://platform.sunstargum.com/api/v2/redirect_link?app=GUMSmart&link_type=terms_and_conditions&language=en
Screenshots
Verdict
The clearest difference is review sentiment: Brushlink at 100% against GUM SMART's 41%. Brushlink also leads on in-app purchases (none vs 1). GUM SMART's advantage is rating (4.8 vs 3.3). On price, ratings volume, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. GUM SMART sells 1 in-app purchase, starting at $27.49 per year. Brushlink asks for nothing beyond the download.
GUM SMART holds the better App Store score, 4.8 against 3.3. Both are backed by a comparable volume of ratings — 3 and 4 respectively. Written reviews complicate that: 100% of Brushlink's written reviews are positive against 41% of GUM SMART's, so the app with the better star average is not the one people write more warmly about.
Brushlink ships an update monthly, GUM SMART every 2 months. Both last shipped on November 3, 2026.
| Parameter | Brushlink | GUM SMART |
|---|---|---|
| Price | Free | Free |
| Rating | 3.3 (3 ratings) | 4.8 (4 ratings) — better |
| Positive reviews | 100.0% of reviews — better | 40.7% of reviews |
| Number of ratings | 3 | 4 — better |
| Update frequency | Monthly — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 15.0 | 15.0 |
| Further details — not scored | ||
| Size | 82 MB | 192 MB |
| Age rating | 4+ | 4+ |
| Developer | Brushlink Inc. | PLAYBRUSH LTD |
Customer experience
Brushlink
GUM SMART
In-app purchases
Brushlink
No in-app purchases
GUM SMART
- Yearly Playbrush Subscription1 Month trial$27.491 Year
