SmartFilter for SMS vs Profanally
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SmartFilter for SMS
This app intelligently filters unwanted SMS messages using machine learning. It offers extensive customization options to tailor filtering rules and ensures user privacy by analyzing messages directly on the device.
- Machine learning spam detection
- Customizable filtering options
- Filter unknown sender messages
- Filter messages with URLs
- Filter messages from email addresses
- On-device message analysis
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Spam texts are annoying, and sometimes dangerous. SmartFilter works with your iPhone's built-in message filtering to sort them out before they land in your inbox — turn it on once and it runs automatically from then on. Set your own rules, or install ready-made packs for toll scams, fake tax notices, gift card cons, crypto pitches, delivery scams, job and loan scams, phishing, and election spam. Two more packs route marketing texts and receipts into their own folders. Messages can go to Junk, Promotions, Transactions, or straight to your inbox — you decide. Paste in a real message and tap the words that matter, and SmartFilter writes the rule for you. Save test messages so you can check your setup any time you change something. And if you want to know why a message ended up where it did, SmartFilter shows you the exact path it took. Your rules sync across your devices with iCloud. Report junk, or tell SmartFilter it got one wrong, right from the Messages app — no extra steps. SmartFilter also catches spam that tries to sneak past filters using lookalike letters and hidden characters. Every message is analyzed on your phone. Nothing you receive is ever sent to a server — that's not a policy, it's how the app works. SmartFilter is free to use, with a limit on how many filters you can save. Subscribe monthly, yearly, or once for good to unlock unlimited filters, every premium pack, regex and case-sensitive matching, test messages, and alternate app icons. Already a supporter from an earlier version? You're covered — no need to buy again. SmartFilter is made by one independent developer. If it's working for you, a review goes a long way. For in-app purchases and subscriptions, see https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Profanally
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Feel stuck writing that message? Not sure how to sound polite… or professional… or just not weird? Whether you're texting your boss, emailing a client, or replying to that one person, one wrong word can send the wrong vibe. That’s where Profanally comes in. Choose your tone - Polite, Professional, Diplomatic, even Boomer! - and let Profanally rephrase your words so they say exactly what you mean, the way you want to say it. No more overthinking. Just tap. Rephrase. Send. Term of Use: https://profanally.com/terms Privacy Policy: https://profanally.com/privacy-policy
Screenshots
Verdict
The clearest difference is ads: SmartFilter for SMS at none against Profanally's shown. Profanally's advantage is update cadence (every 4 days vs every 2 months) and device support (3 vs 1). On price and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. SmartFilter for SMS sells 4 in-app purchases, starting at $1.49 per month and Profanally sells 3 in-app purchases, starting at $2.99 per month. Whichever you choose, the download price is not the number that matters.
SmartFilter for SMS ships an update every 2 months, Profanally every 4 days. The most recent releases landed on September 29, 2026 and September 15, 2026 respectively.
| Parameter | SmartFilter for SMS | Profanally |
|---|---|---|
| Price | Free | Free |
| Rating | 4.3 (169 ratings) — better | — |
| Positive reviews | 75.4% of reviews | — |
| Number of ratings | 169 — better | — |
| Update frequency | Every 2 months | Every 4 days — better |
| Ads | No — better | Yes |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 26.0 | 15.5 — better |
| Further details — not scored | ||
| Size | 23 MB | 54 MB |
| Age rating | 4+ | 4+ |
| Developer | Jacob Grant | Supichaya Rojmunkong |
Bugs and requests
SmartFilter for SMS
Reported bugs
10 issues- Keyword blocking only sometimes works
- Keyword function stopped working
- Letting through texts with block words
- Spam-detection model not working well
- ML not working, legitimate messages filtered as spam
Show 5 moreShow fewer
- Allow Words filter not working
- Report SMS doesn't work
- Spam still shows notification icon
- Spam still comes in to inbox with alerts
- False positives inevitable at the start, retraining could be easier
Requested features
8 requests- Sort into personalized folders
- Ability to filter specified short numbers
- User defined regex
- Delete all button for junk
- Immediately delete setting for certain words
Show 3 moreShow fewer
- Report functionality directly in message app
- Mark messages sent to junk as safe
- Option to be blissfully unaware of junk notifications
Profanally
Not enough reviews yet to summarise bugs or requests.
In-app purchases
SmartFilter for SMS
- Monthly$1.491 Month
- Yearly7 Days trial$8.991 Year
- Leave a Tip!$4.99
- One time$19.99
Profanally
- 1 month pro access$2.991 Month
- 3 month pro access$7.993 Months
- 12 months pro access3 Days trial$17.991 Year
Questions
Is SmartFilter for SMS free?
Is Profanally free?
Do SmartFilter for SMS or Profanally have ads?
Which is updated more often, SmartFilter for SMS or Profanally?
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