WhatWhere? vs What It Is
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
WhatWhere?
Identify unknown items, locations, and concepts within an image using on-device AI. This app analyzes pictures privately using your device's built-in AI hardware, working even in airplane mode without sending data to external servers.
- On-device AI analysis
- Works offline
- Identifies items in images
- Analyzes locations
- Recognizes key concepts
- Uses device's AI hardware
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Identify unknown items, locations and key concepts of an image. You'll get different results from the various models that are used to identify your image. This App runs AI ON build in AI hardware on THE PHONE! (so it works in Airplane Mode). It does not use the network or any servers to analyze data and doesn't send the picture to a giant server in the sky like most other apps. Just sayin'. Take a picture with your camera and the machine learning models will identify the key subject in the picture! This is an example of Apple's staggeringly fantastic LOCAL AI on your device!!! Great new Core ML technology. Enjoy! This great little App lets you use the camera or library to select a picture and then lets the iPhone or iPad analyze the picture with pre-trained Machine Learning models. All private. All on the phone. Never talks to anything. Ever.
What It Is
This app helps users understand complex topics by providing related glossaries and a chat feature to discuss definitions. Explore subjects and engage in conversations to deepen your understanding of what things are.
- Topic exploration
- Related glossaries
- In-context chat discussions
- Definition nuances
- User-friendly interface
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It is What It Is! What It Is is an application intended to help you know What It Is that people are talking about. Explore topics to find related glossaries, and within the glossaries, launch our chat application to discuss the nuances of definitions within the context of other things! Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://www.brettjosephowers.com/what-it-is
Screenshots
Verdict
The clearest difference is rating: What It Is at 5.0 against WhatWhere?'s 2.0. What It Is also leads on update cadence (every 2 weeks vs every 100 months) and iOS requirement (11.0 vs 17.0). WhatWhere?'s advantage is in-app purchases (none vs 7) and ads (none vs shown). On price, ratings volume and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. What It Is sells 7 in-app purchases, starting at $0.99 per month. WhatWhere? asks for nothing beyond the download.
What It Is holds the better App Store score, 5.0 against 2.0. Both are backed by a comparable volume of ratings — 1 and 1 respectively.
WhatWhere? ships an update every 100 months, What It Is every 2 weeks. The most recent releases landed on October 6, 2026 and October 8, 2026 respectively.
| Parameter | WhatWhere? | What It Is |
|---|---|---|
| Price | Free | Free |
| Rating | 2.0 (1 ratings) | 5.0 (1 ratings) — better |
| Number of ratings | 1 | 1 |
| Update frequency | Every 100 months | Every 2 weeks — better |
| Ads | No — better | Yes |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 11.0 — better |
| Further details — not scored | ||
| Size | 185 MB | 78 MB |
| Age rating | 4+ | 12+ |
| Developer | Robert L Zimmelman | Brett Owers |
Customer experience
WhatWhere?
What It Is
In-app purchases
WhatWhere?
No in-app purchases
What It Is
- Tier One Membership Monthly$0.991 Month
- Nothing$0.99
- More Nothing$4.99
- Even More Nothing$9.99
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- Much Nothing$19.99
- So Much Nothing$49.99
- All The Nothing$99.99
