iFund vs Well Link Securities
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
iFund
Access over 1,000 funds from 40+ global providers for retail investors. Compare, analyze, and trade funds online with detailed information and analytical tools. Invest across various asset classes to match your risk appetite and objectives.
- 1000+ funds available
- Zero subscription fees
- Earn iPoints
- Abundant fund information
- Analytical tools
- Secured transactions
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iFund is a versatile DIY online fund supermarket in Hong Kong for retail investors, offering more than 1,000 funds from over 40 reputable international fund houses. Investors can easily access comprehensive fund information and fund manager reports, conduct fund comparison and fund filtering with various analytical tools, and place fund buy/sell/switch orders online with ease. iFund allows clients to invest in a wide range of funds with various asset classes from global equity and debt markets to suit their risk appetite and investment objective. Six major features of iFund 1. Choice on 1000-plus funds 2. Low as Zero subscription fee 3. Earn iPoints from iFund activities 4. Abundant Fund information 5. Use of various analytical tools 6. Secured transactions Hotline:38963896 By using this app, you confirm that you accept the Terms of Use as set out in http://www.ifund.com.hk. Investment involves risk. Past performance is not indicative of future performance. Fund prices may move down or up, may fluctuate dramatically, and may become valueless. It is as likely that losses will be incurred rather than profit made as a result of buying and selling funds. Some funds are denominated in RMB which are currently not freely convertible, and are thus subject to risks associated with RMB including RMB foreign exchange risk, RMB hedging risk, offshore RMB ("CNH") market risk and RMB trading and settlement of fund units risk. Funds which are invested in emerging markets and smaller companies may also involve a higher degree of risk and are usually more sensitive to price movements. Before making any investment decision, investors should carefully read the prospectus and the offering document for further details. Investors should undertake their own research and study before trade or invest. Investors should carefully consider whether trading or investments are suitable in light of their own financial positions and investment objectives, and understand that they shall be wholly responsible for their investments. Investors are advised to seek independent financial and professional advice before trade or invest. The information herein does not constitute investment advice, or an offer to sell, or a solicitation of an offer to buy any security, investment product or service nor a distribution of information for any such purpose. The app contents are prepared and issued by Lion Global Financial Limited. Informational sources are considered reliable but you should conduct your own verification of information contained herein. This app and advertisements contained herein have not been reviewed by the Securities and Futures Commission of Hong Kong.
Well Link Securities
This app allows users to trade Hong Kong, US, and China A Shares stocks and futures. It offers competitive margin rates, interest on idle cash, and access to global markets with real-time data and 24-hour customer support.
- Trade Hong Kong, US, and China A Shares
- Margin financing with low interest rates
- Earn interest on idle cash
- Competitive trading fees
- Real-time market data and news
- 24-hour customer service
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Well Link Securities Limited (“Well Link Securities”), as an Exchange Participant of The Stock Exchange of Hong Kong Ltd., has been licensed under the Securities and Futures Commission to carry on Type 1 (Dealing in Securities) and Type 2 (Dealing in Futures Contracts) regulated activities since 2005 and 2009 respectively. The Company specializes in Hong Kong traded securities and futures, US stocks, Shanghai and Shenzhen China Connect A Shares, IPO subscription, as well as Margin Financing Services. Why choose us? [Margin] We offer margin interest as low as H+3.9% and up to 10x leverage for Hong Kong stocks. Margin account upgrade and credit lines adjustment can be applied conveniently via the APP [Interest] Idling cash in your margin account can earn interest with an annual interest rate as high as 2.8%. [Cost] Highly competitive Trading fees schedules that are comparable to discounted internet brokers, backed by Well Link Financial Group with banking, life and general insurance businesses [Global Markets] Investors can trade Hong Kong, A Shares, US Stocks and Hong Kong futures through one single APP [Market Data] We offer free real-time HK market data, news and individual stock information [Service] We provide 24 hours customer service support *Terms & Conditions apply. Welcome to contact us via any of the channels below: Address: Unit 1113-1115, 11/F., China Merchants Tower, Shun Tak Centre, 168-200 Connaught Road Central, Sheung Wan, Hong Kong Website: https://www.wlsec.com CS Hotline: +852 3150 7728 (Hong Kong) +86 755 8206 0899 (Mainland China) +853 8796 5888 (Macau)
Screenshots
Verdict
The clearest difference is review sentiment: Well Link Securities at 67% against iFund's 17%. Well Link Securities also leads on update cadence (every 2 weeks vs every 3 months). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
iFund ships an update every 3 months, Well Link Securities every 2 weeks. The most recent releases landed on October 29, 2026 and October 27, 2026 respectively.
| Parameter | iFund | Well Link Securities |
|---|---|---|
| Price | Free | Free |
| Rating | — | 2.8 (4 ratings) — better |
| Positive reviews | 16.7% of reviews | 66.7% of reviews — better |
| Number of ratings | — | 4 — better |
| Update frequency | Every 3 months | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 13.0 | 13.0 |
| Further details — not scored | ||
| Size | 210 MB | 209 MB |
| Age rating | 4+ | 4+ |
| Developer | Noble Apex Advisors Limited | Well Link Securities Limited |
Customer experience
iFund
Well Link Securities
In-app purchases
iFund
No in-app purchases
Well Link Securities
No in-app purchases









