必剪 vs 物恋传媒
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
必剪
This official video editing tool from Bilibili offers a comprehensive suite of features for creators. Easily record your screen, identify game highlights, and enhance your videos with templates, effects, and smart editing tools. Seamlessly publish your creations to Bilibili with convenient account integration.
- HD screen recording
- Game highlight recognition
- Smart background removal
- Video and cover templates
- Batch rough cuts
- Voice-to-subtitle
- Picture-in-picture
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必剪是哔哩哔哩官方出品的剪辑工具，支持一键发布到B站，超多UP主都在用哦！在这里你可以体验高清录屏、游戏高光识别、神配图、封面智能抠图、视频模板、封面模板、批量粗剪、录音提词、文本朗读、语音转字幕、画中画、蒙版等功能，剪辑从此得心应手！还有超燃音乐、素材及专业画面特效，给视频加点料！支持投稿免流量，账号互通，投稿快人一步！ 【文字视频】 - B站专栏一键转视频，让文字动起来 - 支持随心添加贴纸，为你的视频锦上添花！ …… 来必剪，让创作更有趣！
物恋传媒
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物恋传媒是一款资讯类手机软件。提供我们拍摄的作品以及后续的更新，包含多种穿着搭配的分类。
Screenshots
Verdict
The clearest difference is ratings volume: 必剪 at 4.9K against 物恋传媒's 4. 必剪 also leads on review sentiment (61% vs 50%). 物恋传媒's advantage is iOS requirement (10.0 vs 14.0). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for 必剪 against 4.8 for 物恋传媒. That said, the two scores are not equally well evidenced: 必剪 has 4.9K ratings behind it against 4, so its average is the more settled of the two. Written reviews are what separate them: 61% of 必剪's written reviews are positive against 50% of 物恋传媒's.
Both ship on a similar rhythm, roughly fortnightly. The most recent releases landed on September 23, 2026 and September 14, 2026 respectively.
| Parameter | 必剪 | 物恋传媒 |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (4.9K ratings) | 4.8 (4 ratings) |
| Positive reviews | 60.9% of reviews — better | 50.0% of reviews |
| Number of ratings | 4.9K — better | 4 |
| Update frequency | Fortnightly | Fortnightly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 14.0 | 10.0 — better |
| Further details — not scored | ||
| Size | 351 MB | 168 MB |
| Age rating | 4+ | 17+ |
| Developer | bilibili | 青岛物恋文化传媒有限公司 |
Customer experience
必剪
物恋传媒
Bugs and requests
必剪
Reported bugs
5 issues- Frequent crashes and data loss
- Inability to import/access local files
- Audio desynchronization and volume issues
- Unexpected behavior during video editing
- Backup data taking up excessive storage
Requested features
5 requests- Horizontal/tablet mode support
- Expanded audio/music library
- Improved video export and file management
- More customization options
- Smoother virtual avatar integration
物恋传媒
Not enough reviews yet to summarise bugs or requests.
In-app purchases
必剪
No in-app purchases
物恋传媒
No in-app purchases
