Comparison

Wella Professionals ShadeChart vs duupe.ai

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Wella Professionals ShadeChart

Explore a digital shade chart for hair color, featuring realistic on-head results under various lighting. Filter shades by natural base color and access product knowledge and conversion guides for different brands.

Highlights
  • Digital shade chart
  • Realistic on-head results
  • Filter by natural base color
  • Product knowledge access
  • Conversion guide for other brands
  • Hair simulation technology
Features
Read full description

The Wella Professionals Digital Shade Chart is a comprehensive education tool which includes all you need to master the new Koleston Perfect Me+ and Illumina Color. - Digital Shade Chart: Browse the shade families and watch a realistic on-head result under different light conditions. filter relevant shades by selecting the natural base hair color. - Product Knowledge: Visit the Wella Professionals e-education website. - Conversion Guide: Provides formulas matching Koleston Perfect Me+ shades with other brands. The images and the videos in this App are generated by Revelation™, a cutting edge highly realistic hair simulation technology developed by Coty. It marks the connection between our traditional expertise in hair colorants over decades and our ambition to always seek new ways to improve the experience of our customers and celebrate hair colour.

About

duupe.ai

This AI-powered assistant helps hair stylists formulate colors accurately across different professional brands. It also manages clients, appointments, and hair health, offering AI-driven insights and business tools.

Highlights
  • AI formula translation across brands
  • Client management and booking
  • Hair health scanning
  • AI chat for color theory
  • SMS appointment reminders
  • Passwordless sign-in
Features
Read full description

duupe.ai — AI Hair Color & Stylist Assistant Stop guessing. Start formulating with confidence. duupe.ai is your AI-powered hair color assistant — built to translate formulas across professional brands and help you manage clients, appointments, and hair health all in one place. Perfect Color — Across Any Brand Tired of second-guessing formulas when switching lines or working with limited stock? Translate formulas between professional color brands Match level, tone, and opacity — not just shade names Get mixing instructions and confidence scores Understand why a formula works with AI-powered explanations AI Tools That Go Beyond Formulas AI Chat Assistant for color theory, product selection, and techniques (subscription) Hair Health Scans to analyze condition and guide better results Save formulas with client photos and notes for consistency Built for Stylists — The Stylist Suite Run your business directly inside duupe.ai: Client appointment booking SMS reminders to reduce no-shows Push notifications for real-time updates Organized client profiles with history and formulas Fast, Frictionless Access Passwordless sign-in — no passwords, no hassle Quick onboarding so you can get started instantly Flexible Plans Free trial available Upgrade for full access to AI tools and advanced features Why duupe.ai? Smart, accurate formula translation across brands Built specifically for real salon workflows Helps you stay consistent, even when products change Combines color science + business tools in one app Whether you're switching brands, correcting color, or scaling your client book — duupe.ai helps you deliver consistent, professional results every time. Terms of Use: https://duupeai.lovable.app/terms Privacy Policy: https://duupeai.lovable.app/privacy

Screenshots

Wella Professionals ShadeChart4 screens
duupe.ai4 screens

Verdict

The call

The clearest difference is review sentiment: duupe.ai at 100% against Wella Professionals ShadeChart's 17%. duupe.ai also leads on rating (5.0 vs 2.7) and update cadence (every 4 days vs every 3 months). Wella Professionals ShadeChart's advantage is in-app purchases (none vs 6) and ads (none vs shown). On price, ratings volume and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. duupe.ai sells 6 in-app purchases, starting at $9.99 per month. Wella Professionals ShadeChart asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

duupe.ai holds the better App Store score, 5.0 against 2.7. Both are backed by a comparable volume of ratings — 12 and 6 respectively. Written reviews point the same way: 17% of Wella Professionals ShadeChart's written reviews are positive against 100% of duupe.ai's.

UpkeepUpdate frequency

Wella Professionals ShadeChart ships an update every 3 months, duupe.ai every 4 days. The most recent releases landed on October 20, 2026 and October 24, 2026 respectively.

Scorecard7 real differences · 3 level
Wella Professionals ShadeChart versus duupe.ai: the parameters behind the verdict, then further details
ParameterWella Professionals ShadeChartduupe.ai
PriceFreeFree
Rating2.7 (12 ratings)5.0 (6 ratings) — better
Positive reviews17.4% of reviews100.0% of reviews — better
Number of ratings12 — better6
Update frequencyEvery 3 monthsEvery 4 days — better
AdsNo — betterYes
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS12.0 — better15.0
Further details — not scored
Size51 MB21 MB
Age rating4+4+
DeveloperWella CompanyKyle Ouellette

Customer experience

Wella Professionals ShadeChart

All ratings12 ratings
Positive33.3%
Neutral25.0%
Negative41.7%
Written reviews46 reviews
Positive17.4%
Neutral8.7%
Negative73.9%

duupe.ai

All ratings5 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews2 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Wella Professionals ShadeChart

Reported bugs

9 issues
  • App doesn't load
  • App doesn't open
  • Stuck on initial screen
  • Stuck on downloading images
  • App stops working
Show 4 more
  • App freezes
  • App doesn't download
  • App broken
  • App crashes

Requested features

4 requests
  • See color names, not just numbers
  • Mix shades to see results
  • Show color over natural base
  • Match box colors

duupe.ai

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Wella Professionals ShadeChart

No in-app purchases

6 purchases

duupe.ai

Subscriptions6
  • Basic Monthly7 Days trial$9.991 Month
  • Pro Monthly$24.991 Month
  • Unlimited Yearly$49.991 Month
Show 3 more
  • Basic Yearly7 Days trial$99.991 Year
  • Pro Yearly$249.991 Year
  • Unlimited Yearly$499.991 Year

Questions

Is Wella Professionals ShadeChart free?
Wella Professionals ShadeChart is free to download, with no in-app purchases.
Is duupe.ai free?
duupe.ai is free to download, with in-app purchases available.
Which has better reviews, Wella Professionals ShadeChart or duupe.ai?
duupe.ai is rated higher. Wella Professionals ShadeChart averages 2.7 out of 5 from 12 ratings, while duupe.ai averages 5.0 from 6 ratings.
Do Wella Professionals ShadeChart or duupe.ai have ads?
duupe.ai shows ads; Wella Professionals ShadeChart does not.
Which is updated more often, Wella Professionals ShadeChart or duupe.ai?
Wella Professionals ShadeChart ships an update every 3 months, and duupe.ai every 4 days. Most recently, Wella Professionals ShadeChart was updated on October 20, 2026 and duupe.ai on October 24, 2026.

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