Comparison

tbSales vs EquiTrace Pro

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

tbSales

Access sales information for horses quickly and easily. View detailed metrics like views, repository looks, and x-rays for each horse. Track returning viewers and see sale outcomes, including purchase prices or if a reserve was not met.

Highlights
  • Quick sales information access
  • Horse performance metrics
  • Returning viewer tracking
  • Sale outcome details
  • Reserve price tracking
Features
Read full description

This app is designed to allow owners and consignors "quick&easy" access to sales information. Select the sale from the drop-down menu and the interface will display buttons for each of your horses in that sale. Blue buttons indicate horses that have not yet gone through the ring. Click on any button to see a summary of how many views, looks into repository, scopes, x-rays, etc for that hip. Below the summary you will see a list of "returning viewers" (i.e., viewers who came more than once to look at the horse). White buttons indicate horses that have gone through the ring. When clicked they will either display who bought the horse (and for how much), if the horse did not achieve it's reserve price (RNA) or continue displaying viewing information (depending on the consignor's preference).

About

EquiTrace Pro

This platform streamlines horse health and reproduction management for professionals. It facilitates detailed record-keeping for treatments, supplements, and breeding cycles, while enhancing team communication and biosecurity through real-time data sharing and microchip integration.

Highlights
  • Daily health checks and medical records
  • Mare reproduction cycle tracking
  • Treatment and procedure scheduling
  • Microchip scanning for identification
  • Team communication and data sharing
  • Data export to spreadsheets
  • User-specific authorization levels
Features
Read full description

EquiTrace is a powerful platform designed for the horse industry, prioritizing the management of horse health, comprehensive recording of mare reproduction, and seamless communication amongst the team. For stud managers and trainers, EquiTrace ensures real-time updates on daily health checks, proper location, and the completion of necessary supplements or treatments. This tool is indispensable for accurate medication management, facilitating swift scheduling of treatments, and offering withdrawal time suggestions. It is intuitively designed for rapid, precise entry of treatment data, seamlessly integrating into daily operations. EquiTrace excels in mare reproduction record-keeping, providing stud managers with swift horse-side documentation. With a single button push recording, it operates at a pace that matches the speediest veterinarian, ensuring real-time recording and seamless communication to authorized users on the team. When paired with the Bio-Thermo™ microchip, the app also displays and graphs microchip temperature, allowing for quick identification of temperature spikes for easy monitoring. Facilitating communication among owners, trainers, barn staff, and vets, EquiTrace ensures the entire team stays informed and accountable for a horse's well-being. Key App Uses: • Daily health checks and comprehensive medical record-keeping. • Scheduling and recording of treatments. • Efficient communication across the entire horse care team. • Enhanced biosecurity through monitoring horse temperature and health. • Supervise treatment and care of horses at other locations. • Movement records on and off premises. App Features: • Horse-side data entry for comprehensive records. • Track mares throughout the reproduction cycle. • Schedule and record treatments for multiple horses. • Schedule and record procedures, such as farriery and the dentist • Import documents/photos and save to individual horse files. • Scan the microchip to identify the horse. • Secure recording of scans, including time, location, and person. • Encrypted storage of notes and location data, accessible only by authorized users. • Data export to any spreadsheet program. • User-specific authorization levels for data access and export. • Multi-farm authorization for a single user. • Quick horse search without prior scanning. • Integrates with Horse Farm Management Software. Subscription Details: Basic and Premium Subscriptions: A subscription is necessary for data storage and sharing with authorized users on the same farm. One person per farm subscribes, authorizing others and granting access. The premium subscription offers advanced features like scheduling and recording treatments.

Screenshots

tbSales3 screens
EquiTrace Pro4 screens

Verdict

The call

The clearest difference is rating: tbSales at 5.0 against EquiTrace Pro's 4.4. tbSales also leads on in-app purchases (none vs 10). EquiTrace Pro's advantage is ratings volume (11 vs 3). On price, update cadence, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. EquiTrace Pro sells 10 in-app purchases, starting at $4.99 per month. tbSales asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

tbSales holds the better App Store score, 5.0 against 4.4. Both are backed by a comparable volume of ratings — 3 and 11 respectively.

UpkeepUpdate frequency

tbSales ships an update fortnightly, EquiTrace Pro every 3 weeks. The most recent releases landed on October 13, 2026 and October 24, 2026 respectively.

Scorecard4 real differences · 5 level
tbSales versus EquiTrace Pro: the parameters behind the verdict, then further details
ParametertbSalesEquiTrace Pro
PriceFreeFree
Rating5.0 (3 ratings) — better4.4 (11 ratings)
Number of ratings311 — better
Update frequencyFortnightly — betterEvery 3 weeks
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.1 — better15.6
Further details — not scored
Size37 MB71 MB
Age rating4+12+
DevelopertbSalesEquitrace Ltd

Customer experience

tbSales

All ratings3 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

EquiTrace Pro

All ratings10 ratings
Positive90.0%
Neutral0.0%
Negative10.0%

In-app purchases

None

tbSales

No in-app purchases

10 purchases

EquiTrace Pro

Subscriptions10
  • Subscription A: 1-5 horses1 Month trial$4.991 Month
  • Subscription B: 6-15 horses1 Month trial$9.991 Month
  • Premium A: 1-5 horses1 Month trial$9.991 Month
Show 7 more
  • Premium B: 6-15 horses1 Month trial$19.991 Month
  • Subscription C: 16-50 horses1 Month trial$34.991 Month
  • Premium C: 16-50 horses1 Month trial$69.991 Month
  • Subscription C: 51-100 horses1 Month trial$74.991 Month
  • Premium D: 51-100 horses1 Month trial$149.991 Month
  • Subscription F: 151-200 horses1 Month trial$174.991 Month
  • Subscription G: Unlimited1 Month trial$249.991 Month

Questions

Is tbSales free?
tbSales is free to download, with no in-app purchases.
Is EquiTrace Pro free?
EquiTrace Pro is free to download, with in-app purchases available.
Which has better reviews, tbSales or EquiTrace Pro?
tbSales is rated higher. tbSales averages 5.0 out of 5 from 3 ratings, while EquiTrace Pro averages 4.4 from 11 ratings.
Do tbSales or EquiTrace Pro have ads?
Neither tbSales nor EquiTrace Pro shows ads.
Which is updated more often, tbSales or EquiTrace Pro?
tbSales ships an update fortnightly, and EquiTrace Pro every 3 weeks. Most recently, tbSales was updated on October 13, 2026 and EquiTrace Pro on October 24, 2026.

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