tbSales vs EquiTrace Pro
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
tbSales
Access sales information for horses quickly and easily. View detailed metrics like views, repository looks, and x-rays for each horse. Track returning viewers and see sale outcomes, including purchase prices or if a reserve was not met.
- Quick sales information access
- Horse performance metrics
- Returning viewer tracking
- Sale outcome details
- Reserve price tracking
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This app is designed to allow owners and consignors "quick&easy" access to sales information. Select the sale from the drop-down menu and the interface will display buttons for each of your horses in that sale. Blue buttons indicate horses that have not yet gone through the ring. Click on any button to see a summary of how many views, looks into repository, scopes, x-rays, etc for that hip. Below the summary you will see a list of "returning viewers" (i.e., viewers who came more than once to look at the horse). White buttons indicate horses that have gone through the ring. When clicked they will either display who bought the horse (and for how much), if the horse did not achieve it's reserve price (RNA) or continue displaying viewing information (depending on the consignor's preference).
EquiTrace Pro
This platform streamlines horse health and reproduction management for professionals. It facilitates detailed record-keeping for treatments, supplements, and breeding cycles, while enhancing team communication and biosecurity through real-time data sharing and microchip integration.
- Daily health checks and medical records
- Mare reproduction cycle tracking
- Treatment and procedure scheduling
- Microchip scanning for identification
- Team communication and data sharing
- Data export to spreadsheets
- User-specific authorization levels
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EquiTrace is a powerful platform designed for the horse industry, prioritizing the management of horse health, comprehensive recording of mare reproduction, and seamless communication amongst the team. For stud managers and trainers, EquiTrace ensures real-time updates on daily health checks, proper location, and the completion of necessary supplements or treatments. This tool is indispensable for accurate medication management, facilitating swift scheduling of treatments, and offering withdrawal time suggestions. It is intuitively designed for rapid, precise entry of treatment data, seamlessly integrating into daily operations. EquiTrace excels in mare reproduction record-keeping, providing stud managers with swift horse-side documentation. With a single button push recording, it operates at a pace that matches the speediest veterinarian, ensuring real-time recording and seamless communication to authorized users on the team. When paired with the Bio-Thermo™ microchip, the app also displays and graphs microchip temperature, allowing for quick identification of temperature spikes for easy monitoring. Facilitating communication among owners, trainers, barn staff, and vets, EquiTrace ensures the entire team stays informed and accountable for a horse's well-being. Key App Uses: • Daily health checks and comprehensive medical record-keeping. • Scheduling and recording of treatments. • Efficient communication across the entire horse care team. • Enhanced biosecurity through monitoring horse temperature and health. • Supervise treatment and care of horses at other locations. • Movement records on and off premises. App Features: • Horse-side data entry for comprehensive records. • Track mares throughout the reproduction cycle. • Schedule and record treatments for multiple horses. • Schedule and record procedures, such as farriery and the dentist • Import documents/photos and save to individual horse files. • Scan the microchip to identify the horse. • Secure recording of scans, including time, location, and person. • Encrypted storage of notes and location data, accessible only by authorized users. • Data export to any spreadsheet program. • User-specific authorization levels for data access and export. • Multi-farm authorization for a single user. • Quick horse search without prior scanning. • Integrates with Horse Farm Management Software. Subscription Details: Basic and Premium Subscriptions: A subscription is necessary for data storage and sharing with authorized users on the same farm. One person per farm subscribes, authorizing others and granting access. The premium subscription offers advanced features like scheduling and recording treatments.
Screenshots
Verdict
The clearest difference is rating: tbSales at 5.0 against EquiTrace Pro's 4.4. tbSales also leads on in-app purchases (none vs 10). EquiTrace Pro's advantage is ratings volume (11 vs 3). On price, update cadence, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. EquiTrace Pro sells 10 in-app purchases, starting at $4.99 per month. tbSales asks for nothing beyond the download.
tbSales holds the better App Store score, 5.0 against 4.4. Both are backed by a comparable volume of ratings — 3 and 11 respectively.
tbSales ships an update fortnightly, EquiTrace Pro every 3 weeks. The most recent releases landed on October 13, 2026 and October 24, 2026 respectively.
| Parameter | tbSales | EquiTrace Pro |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (3 ratings) — better | 4.4 (11 ratings) |
| Number of ratings | 3 | 11 — better |
| Update frequency | Fortnightly — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.1 — better | 15.6 |
| Further details — not scored | ||
| Size | 37 MB | 71 MB |
| Age rating | 4+ | 12+ |
| Developer | tbSales | Equitrace Ltd |
Customer experience
tbSales
EquiTrace Pro
In-app purchases
tbSales
No in-app purchases
EquiTrace Pro
- Subscription A: 1-5 horses1 Month trial$4.991 Month
- Subscription B: 6-15 horses1 Month trial$9.991 Month
- Premium A: 1-5 horses1 Month trial$9.991 Month
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- Premium B: 6-15 horses1 Month trial$19.991 Month
- Subscription C: 16-50 horses1 Month trial$34.991 Month
- Premium C: 16-50 horses1 Month trial$69.991 Month
- Subscription C: 51-100 horses1 Month trial$74.991 Month
- Premium D: 51-100 horses1 Month trial$149.991 Month
- Subscription F: 151-200 horses1 Month trial$174.991 Month
- Subscription G: Unlimited1 Month trial$249.991 Month
Questions
Is tbSales free?
Is EquiTrace Pro free?
Which has better reviews, tbSales or EquiTrace Pro?
Do tbSales or EquiTrace Pro have ads?
Which is updated more often, tbSales or EquiTrace Pro?
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