Comparison

Hookle vs Multibrain

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Hookle

Streamline your social media marketing with an AI-powered app. Create, schedule, and track content across multiple platforms effortlessly. Grow your audience with smart analytics and AI-driven content suggestions.

Highlights
  • AI-powered content creation
  • Multi-platform posting
  • Post scheduling
  • Social media analytics
  • Effortless marketing
  • Personalized support
Features
Read full description

Hookle is a simple social media management app for small business owners. Create posts with AI, schedule content, manage multiple social channels, and publish updates to Google Business Profile from one easy mobile app. SUMMARY OF KEY FEATURES • Manage Your Socials in One App • Create posts faster with AI • Schedule content in advance • Publish to multiple platforms • Manage Google Business Profile updates • Track performance with simple analytics • Free plan with affordable upgrades MANAGE YOUR SOCIALS IN ONE APP Hookle brings your key social channels together, so you can manage your online presence without switching between apps. Create, schedule, publish, and track your content from one simple mobile app. CREATE POSTS FASTER WITH AI Need ideas or captions? Hookle’s AI helps you create social media content faster, while keeping your posts relevant to your business and audience. SCHEDULE CONTENT IN ADVANCE Plan your posts ahead of time with Hookle’s easy social media calendar. Schedule content for the right time and stay active online, even when you’re busy running your business. PUBLISH TO MULTIPLE PLATFORMS Post to platforms like Facebook, Instagram, LinkedIn, TikTok, Pinterest, X, Threads, and Google Business Profile from one place. Reach more customers without repeating the same work. MANAGE GOOGLE BUSINESS PROFILE UPDATES Keep your business visible on Google Search and Maps by publishing updates to your Google Business Profile through Hookle, just like your social channels. TRACK PERFORMANCE WITH SIMPLE ANALYTICS See how your posts are performing with easy-to-understand stats. Hookle helps you follow your activity, reach, and engagement without complicated dashboards. FREE PLAN WITH AFFORDABLE UPGRADES Start free and upgrade when you’re ready. Hookle keeps pricing simple and affordable for small businesses. WHY CUSTOMERS LOVE HOOKLE Thousands of small business owners and entrepreneurs - from restaurants to real estate agencies- use Hookle to enhance their social media marketing and grow their online presence. • "Best scheduling app with integrated AI content suggestions" - Martine King • "We save hours each week" - Suave, Musician • "A simple user interface and platform consolidation" - Brian, Restaurant owner BUILT FOR SMALL BUSINESS OWNERS Hookle has been recognized for its AI-powered approach, but our real focus is simple: helping small business owners save time and manage social media with less stress. Contact Support: support.hookle.net Email: support@hookle.net Follow Us Twitter: @hookleinc Facebook: facebook.com/hookleinc Instagram: @hookleinc LinkedIn: linkedin.com/company/hookle Privacy Terms of Use: hookle.net/tos Premium plans: https://www.hookle.net/pricing

About

Multibrain

This platform helps small businesses manage their social media presence. Schedule posts across multiple networks like Facebook, Instagram, Twitter, and Pinterest from a single interface to save time and expand reach.

Highlights
  • Schedule posts to Facebook Groups
  • Schedule posts to Facebook Pages
  • Schedule posts to Instagram
  • Schedule posts to Twitter
  • Schedule posts to Pinterest
  • All-in-one social media management
Features
Read full description

Introducing Multibrain, the ultimate social media scheduling platform for small businesses. Our powerful tool allows you to schedule posts to Facebook Groups, Facebook Pages, Instagram, Twitter, and Pinterest, all from one convenient location. With Multibrain, you can streamline your social media strategy and save time while reaching a wider audience with your content.

Screenshots

Hookle4 screens
Multibrain4 screens

Verdict

The call

The clearest difference is rating: Hookle at 4.8 against Multibrain's 4.3. Hookle also leads on review sentiment (78% vs 50%) and ratings volume (328 vs 7). Multibrain's advantage is in-app purchases (none vs 8). On price, update cadence, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Hookle sells 6 in-app purchases, starting at $7.99 per month. Multibrain asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Hookle holds the better App Store score, 4.8 against 4.3. That said, the two scores are not equally well evidenced: Hookle has 328 ratings behind it against 7, so its average is the more settled of the two. Written reviews point the same way: 78% of Hookle's written reviews are positive against 50% of Multibrain's.

UpkeepUpdate frequency

Hookle ships an update every 2 weeks, Multibrain fortnightly. The most recent releases landed on November 2, 2026 and October 24, 2026 respectively.

Scorecard5 real differences · 5 level
Hookle versus Multibrain: the parameters behind the verdict, then further details
ParameterHookleMultibrain
PriceFreeFree
Rating4.8 (328 ratings) — better4.3 (7 ratings)
Positive reviews78.4% of reviews — better50.0% of reviews
Number of ratings328 — better7
Update frequencyEvery 2 weeks — betterFortnightly
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchasesFree — better
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.015.0
Further details — not scored
Size124 MB136 MB
Age rating4+4+
DeveloperHookle OyMultibrain

Customer experience

Hookle

All ratings330 ratings
Positive95.8%
Neutral2.7%
Negative1.5%
Written reviews37 reviews
Positive78.4%
Neutral8.1%
Negative13.5%

Multibrain

All ratings7 ratings
Positive85.7%
Neutral0.0%
Negative14.3%
Written reviews2 reviews
Positive50.0%
Neutral0.0%
Negative50.0%

Bugs and requests

Hookle

Reported bugs

10 issues
  • 🐛 Cannot connect YouTube accounts
  • 🐛 TikTok posting issues
  • 🐛 Cannot link Facebook accounts
  • 🐛 Posts not appearing on Instagram
  • 🐛 Facebook posts missing images
Show 5 more
  • 🐛 App not posting automatically to IG
  • 🐛 Posts not scheduling
  • 🐛 Pictures cannot crop
  • 🐛 Unable to post videos
  • 🐛 Sign-in issues without Facebook

Requested features

8 requests
  • Add location targeting for posts
  • Allow selection of trending music for videos
  • Improve video compression algorithm
  • Provide sorting menu in stats and hashtag manager
  • Add dark/light mode option
Show 3 more
  • Allow tagging people in posts
  • Support for creator accounts
  • Enable video posting functionality

Multibrain

Not enough reviews yet to summarise bugs or requests.

In-app purchases

6 purchases

Hookle

Subscriptions6
  • Hookle Solo7 Days trial2 variants$7.991 Month
  • Premium 1 month14 Days trial$9.991 Month
  • Plus7 Days trial$16.991 Month
Show 3 more
  • Hookle Solo7 Days trial2 variants$47.991 Year
  • Premium 1 year14 Days trial$59.991 Year
  • Plus7 Days trial$99.991 Year
None

Multibrain

No in-app purchases

Questions

Is Hookle free?
Hookle is free to download, with in-app purchases available.
Is Multibrain free?
Multibrain is free to download, with no in-app purchases.
Which has better reviews, Hookle or Multibrain?
Hookle is rated higher. Hookle averages 4.8 out of 5 from 328 ratings, while Multibrain averages 4.3 from 7 ratings.
Do Hookle or Multibrain have ads?
Neither Hookle nor Multibrain shows ads.
Which is updated more often, Hookle or Multibrain?
Hookle ships an update every 2 weeks, and Multibrain fortnightly. Most recently, Hookle was updated on November 2, 2026 and Multibrain on October 24, 2026.

Other comparisons