Comparison

Appfigurate vs Search Ads Manager

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Appfigurate

This development platform enables secure, real-time modification of configuration properties and feature toggles for iOS, watchOS, and Flutter applications. It streamlines testing by eliminating the need for recompilation and supports multiple environments with a single build.

Highlights
  • Real-time configuration changes
  • Feature toggle management
  • Eliminates edit/compile/deploy cycle
  • Supports multiple test environments
  • Encrypted strings for sensitive data
  • Digital signatures for configuration payloads
  • Offline operation
Read full description

Appfigurate is a development platform that lets you securely change local and remote configuration properties, feature toggles and flags in iOS, watchOS, Flutter and React Native apps and app extensions. ・Slow compilation and deployment times? Speed up development and testing by removing the edit‣compile‣deploy cycle when you just need to change your app's configuration properties and feature toggles. ・Multiple test environments? Reduce your Xcode project's complexity by removing custom build schemes. Build, deploy, and test just one app across multiple test regions. Appfigurate consists of the following: ・Appfigurate app for iOS Simulator ・Appfigurate app for physical iOS devices ・Appfigurate pre-packaged app for real device cloud testing services ・AppfigurateSE macOS app, providing:   – One-click installation to iOS Simulator   – One-click installation to real-device cloud testing services   – Manual encryption of strings   – Xcode source editor extension for automated string encryption ・Static XCFramework library to link into your iOS/watchOS app and app extensions (via Swift Package Manager) ・Appfigurate Flutter Plugin ・Guides & API docs ・Example apps Download the free Appfigurate SDK today from https://www.electricbolt.co.nz. ADDITIONAL FEATURES ・Digital signatures to sign and verify configuration payloads (2048-bit RSA with SHA-256) ・No network connection required — your secrets are never stored in the cloud ・Execute custom action methods to go beyond basic property manipulation ・Apply configuration to your iOS app when running UI automation (XCUITest) tests ・Safely embed sensitive information, such as server URLs, into your app with our encrypted strings feature ・Change the configuration of any embedded app extension (Action, Keyboard, Intent, Photo Editing, VPN, Share, Today, and more)

About

Search Ads Manager

Manage all your Apple Search Ads campaigns, ad groups, and keywords from a single, secure workspace on your iPhone, iPad, or Mac. Streamline workflows with powerful tools for bulk editing, campaign creation, and keyword control.

Highlights
  • Unified workspace for campaigns, ad groups, and keywords
  • Bulk editing of budgets, geo-targeting, and status
  • SKAG builder for single-keyword ad groups
  • Keyword control center with bulk updating
  • Campaign creation wizard
  • Automatic refresh and persistent settings
Features
Read full description

See where your Apple Ads (Apple Search Ads) budget goes. SearchAds Manager brings campaign reporting and bulk management to iPhone, iPad, and Mac for app developers and marketers. TRACK PERFORMANCE - Monitor spend, impressions, taps, installs, cost per tap (CPT), and cost per acquisition (CPA). - Review trends and explore reports by date range, campaign, ad group, and keyword. MAKE CHANGES FASTER With a paid upgrade: - Adjust daily budgets, bids, countries, and campaign status. - Paste keyword lists to update bids and statuses in bulk. - Create single keyword ad groups (SKAGs) and launch campaigns across multiple countries. - Manage ad groups and their ads from the same workspace. On Mac, connect compatible tools through the optional local MCP server for reporting and campaign actions. CONNECT YOUR ACCOUNT Requires an Apple Ads account with API access. Connect using your API credentials; your private key is stored in the device Keychain. The app interface is in English. IN-APP PURCHASES Reporting is free. Creating or changing campaigns, ad groups, ads, and keywords requires a paid upgrade. Choose a lifetime purchase or an auto-renewing subscription where offered. Payment is charged to your Apple ID account when you confirm the purchase. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours before the current period ends. Manage or cancel subscriptions in your App Store account settings. Privacy Policy: https://www.rs.ltd/privacy Terms of Use: https://www.rs.ltd/terms

Screenshots

Appfigurate4 screens
Search Ads Manager4 screens

Verdict

The call

The clearest difference is price: Search Ads Manager at Free against Appfigurate's $2.49. Search Ads Manager also leads on update cadence (every 5 days vs every 3 months) and ratings volume (3 vs 1). Appfigurate's advantage is in-app purchases (none vs 4) and chart position (#191 vs unranked). On rating, ads, monetization model and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Search Ads Manager is free to download; Appfigurate costs $2.49 up front. Search Ads Manager sells 4 in-app purchases, starting at $4.99 per 7 days. Appfigurate asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 5.0 for Appfigurate against 5.0 for Search Ads Manager. Both are backed by a comparable volume of ratings — 1 and 3 respectively.

UpkeepUpdate frequency

Appfigurate ships an update every 3 months, Search Ads Manager every 5 days. The most recent releases landed on October 12, 2026 and October 9, 2026 respectively.

Scorecard6 real differences · 5 level
Appfigurate versus Search Ads Manager: the parameters behind the verdict, then further details
ParameterAppfigurateSearch Ads Manager
Price$2.49Free — better
Rating5.0 (1 ratings)5.0 (3 ratings)
Positive reviews—100.0% of reviews
Number of ratings13 — better
Update frequencyEvery 3 monthsEvery 5 days — better
AdsNoNo
In-app purchasesNo — betterYes
MonetizationPaidPaid
Best chart rank#191 — better—
DevicesiPhone, iPad, iPodiPhone, iPad, Mac
Requires iOS15.0 — better17.4
Further details — not scored
Size28 MB24 MB
Age rating4+4+
DeveloperElectric Bolt LimitedRemote Sunrise LTD

Customer experience

Appfigurate

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

Search Ads Manager

All ratings3 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews4 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

Appfigurate

No in-app purchases

4 purchases

Search Ads Manager

Subscriptions3
  • Premium - 1 week$4.997 Days
  • Premium - 1 month$9.991 Month
  • Premium - 1 year$19.991 Year
One-time1
  • Premium - lifetime$39.99

Questions

Is Appfigurate free?
Appfigurate costs $2.49, with no in-app purchases.
Is Search Ads Manager free?
Search Ads Manager is free to download, with in-app purchases available.
Which has better reviews, Appfigurate or Search Ads Manager?
Appfigurate and Search Ads Manager are both rated 5.0 out of 5 on the App Store, from 1 and 3 ratings respectively.
Do Appfigurate or Search Ads Manager have ads?
Neither Appfigurate nor Search Ads Manager shows ads.
Which is updated more often, Appfigurate or Search Ads Manager?
Appfigurate ships an update every 3 months, and Search Ads Manager every 5 days. Most recently, Appfigurate was updated on October 12, 2026 and Search Ads Manager on October 9, 2026.

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