Comparison

Content Creator vs Clay

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Content Creator

Create professional social media content and product listings quickly. Features include instant background removal, customizable templates, and augmented reality video creation to boost sales and engagement.

Highlights
  • Instant background removal
  • Thousands of backdrops and backgrounds
  • Augmented reality video creation
  • Customizable social media templates
  • Shopping-specific templates
  • Text and sticker overlays
  • Customer review graphics
Features
Read full description

CONTE app (formerly, PRICE TAGS) lets you easily create and post professional looking social content for business in just minutes. Engage your customers, boost your sales, drive more traffic to your business with beautiful, branded posts and stories created with CONTE. Instantly remove the background in your photos and make your products look professional. Place your cutouts on thousands of different backdrops & backgrounds and sell more on Amazon, Shopify, Poshmark, eBay, Etsy, and anywhere else you sell! INSTANT BACKGROUND REMOVAL Instantly remove the background from any photo. Just slide and it's removed! Erase the background with a perfect cutout. BACKDROPS & BACKGROUNDS White or Color, Wood or Marble, Sand or Water — place your product photo over one of the thousands of beautiful backgrounds usefully sorted by categories. AUGMENTED REALITY With our latest feature, you’ll find it easier than ever to create Marketing or Advertisement videos in Augmented Reality (AR) and impress your audience. Just open Live Camera mode, layer stickers, GIFs, photos, and even videos over the Camera in AR mode, and record impactful video content that is sure to catch the eye. TEMPLATES FOR SOCIAL MEDIA MARKETING (SMM) Pick from hundreds of customizable templates made for your business and goal. Easily create videos, animation, or static posts in minutes. CONTE templates are made to help your business stand out in Instagram stories and posts, TikTok videos, or other social flyers. TEMPLATES FOR SHOPPING Choose from hundreds of templates designed specifically for shopping. ALL IN ONE DESIGN APP Easily create smooth outlines and shadows for any objects, customize colors and opacity and apply different blend modes. OVER 100+ TEXTS AND BUSINESS STICKERS Add texts, stickers, price tags, GIFs, and other graphic enhancements to your photos and videos. Customize your designs with colors and fonts. It’s the professional, yet the individual way to set up your brand. SHARE THE BEST CUSTOMER REVIEWS Use our special Message graphics element over your photos and videos to share the best customer reviews. Type or copy-and-paste text, select an avatar from your gallery, and you're all set. CONTE PRO SUBSCRIPTION Subscribe to take advantage of all the features described above. - Your payment will be charged to your iTunes Account as soon as you confirm your purchase. - You can manage your subscriptions and turn off auto-renewal from your Account Settings after the purchase. - Your subscription will renew automatically unless you turn off auto-renew at least 24 hours before the end of the current period. - The cost of renewal will be charged to your account in 24 hours prior to the end of the current period. - When canceling a subscription, your subscription will stay active until the end of the period. Auto-renewal will be disabled, but the current subscription will not be refunded. - Any unused portion of a free trial period, if offered, will be forfeited when purchasing a subscription. TERMS https://pricetagsapp.com/terms PRIVACY https://pricetagsapp.com/privacy

About

Clay

Easily create professional social media content in seconds with customizable templates. Add your photos, text, and graphics to design engaging posts, stories, and ads for any platform.

Highlights
  • Hundreds of ready-to-use templates
  • Import photos and videos
  • Add text, filters, and stickers
  • Background removal tool
  • Export for multiple social platforms
  • Create brand marketing posts
Features
Read full description

Clay lets anyone design engaging social media content in seconds. It is the perfect companion for business owners and influencers who do not have hours to spend in front of editing software because they are busy getting stuff done. HOW TO USE CLAY 1) Select a template We created hundreds of gorgeous designs to help you sell your products, advertise your services, or grow your following. You just gotta pick the one that matches your creative style! 2) Import your pictures or video Pic collage, video collage, wallpapers, polaroid frames, borders for pictures, photo maker, animated story maker, highlights, we got them all. Just choose your content and we will make it engaging. 3) (Optional) Add some text, visual filters, stickers, remove background, or move things around Clay is your creative canvas, your Story lab, your post and story maker. Opacity controls, font colors, and background removal at your fingertips. 4) Save or share! Our export formats and aspect ratios support Instagram, Snapchat, Facebook, WeChat, WhatsApp, Pinterest, TikTok, and any other platform of your choice, so you can also create your content for all platforms in one go. STUNNING, READY-TO-POST TEMPLATES • Over 200 unique templates for you to use • Dozens of fresh fonts to make your story stand out • Tell your story just how you imagined it • Categories: Collage, Story, Post, Advertising, Logo, Wallpaper, Inspirational Quotes, Advertising, Highlights for Instagram, Business EASY FOR EVERYONE • Spend less time learning graphic design tools and more time creating • Add your photos, change colors, add text: make something amazing! • Remove the photo background in just one click • No account required. Download the app and start creating right away • Save your creations to your Photo library and share them on social media CREATE YOUR BRAND • Create attractive marketing posts. No need to hire a graphic designer or marketing agency! • Impress your audience and enhance your stories • Promote your business with professional-quality designs AN IN-APP MAGAZINE DEDICATED TO YOU • Tutorials for beginners and life-long learners • Tips and listicles on how to design beautiful content fast and easy • Interactive blog posts explaining how to use features in the app • Articles focused on marketing, beauty, and fashion GO PREMIUM TO BE YOUR ABSOLUTE BEST •Unlock all unique template designs •Create and save your own templates •Gain access to special effects, like removing the photo background Subscriptions will automatically renew unless auto-renew is turned off at least 24 hours before the end of the current period. The account will be charged for renewal within 24-hours before the end of the current period. Payment will be charged to your App Store account at confirmation of purchase. You can manage or turn off auto-renew in your Apple ID account settings any time after purchase. Privacy Policy and Terms of Use: https://clayeditor.com/terms-conditions

Screenshots

Content Creator4 screens
Clay4 screens

Verdict

The call

The clearest difference is monetization model: Clay at freemium against Content Creator's subscription. Clay also leads on ratings volume (15K vs 538) and chart position (#110 vs unranked). On price, rating, review sentiment and update cadence there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Content Creator sells 10 in-app purchases, starting at $3.49 per 7 days and Clay sells 10 in-app purchases, starting at $4.99 per 7 days. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.7 for Content Creator against 4.7 for Clay. That said, the two scores are not equally well evidenced: Clay has 15K ratings behind it against 538, so its average is the more settled of the two. Written reviews are what separate them: 66% of Content Creator's written reviews are positive against 68% of Clay's.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly every 2 weeks. The most recent releases landed on September 23, 2026 and September 24, 2026 respectively.

Scorecard4 real differences · 7 level
Content Creator versus Clay: the parameters behind the verdict, then further details
ParameterContent CreatorClay
PriceFreeFree
Rating4.7 (538 ratings)4.7 (15K ratings)
Positive reviews66.2% of reviews68.2% of reviews — better
Number of ratings53815K — better
Update frequencyEvery 2 weeksEvery 2 weeks
AdsNoNo
In-app purchasesYesYes
MonetizationSubscriptionFreemium — better
Best chart rank—#110 — better
DevicesiPhone, iPodiPhone, iPad, iPod, Mac — better
Requires iOS13.1 — better14.0
Further details — not scored
Size92 MB161 MB
Age rating4+4+
DeveloperAppreel IncPlexagon s.r.l.

Customer experience

Content Creator

All ratings538 ratings
Positive93.5%
Neutral2.6%
Negative3.9%
Written reviews74 reviews
Positive66.2%
Neutral13.5%
Negative20.3%

Clay

All ratings15,353 ratings
Positive91.0%
Neutral3.3%
Negative5.7%
Written reviews1,585 reviews
Positive68.2%
Neutral8.3%
Negative23.5%

User reviews

Content Creator

From 538 App Store ratings

What we love

  • 👍 Minimalist and beautiful design
  • 👍 Easy to use
  • 👍 Good for business price tags
  • 👍 Useful for Instagram stories
  • 👍 Fast support response

Room to improve

  • 👎 Text exports backwards and upside down
  • 👎 App crashes frequently
  • 👎 Layouts won't load
  • 👎 Paid subscription is expensive
  • 👎 Limited free usage

Clay

From 15K App Store ratings

What we love

  • 🚀 Easy to use
  • 👍 Aesthetically pleasing templates
  • 💡 Helpful for growing social media presence
  • 🚀 User-friendly interface

Room to improve

  • 🐛 Frequent crashes and bugs
  • 💰 Overly restrictive free version
  • 🔒 Difficult to cancel subscription
  • 🔒 Unauthorized charges

Bugs and requests

Content Creator

Reported bugs

11 issues
  • Text exports backwards and upside down
  • App crashes on launch after update
  • Cannot save photos without words flipping
  • Layouts do not load
  • Unable to change background color of price tags
Show 6 more
  • Video saving has glitches/jerks
  • Price tags disappear
  • App freezes after some time
  • Cannot move price tag placement
  • Subscription not opening after payment
  • Cannot cancel subscription

Requested features

6 requests
  • Add more templates
  • Add zoom feature for small details
  • Add animations for stickers in final video
  • Add eyedropper tool for color selection
  • Make some features free
Show 1 more
  • Add 'грн' currency symbol

Clay

Reported bugs

4 issues
  • Templates not loading properly
  • Inability to upload own images
  • Text formatting issues when exporting
  • Glitches when switching between templates

Requested features

4 requests
  • More free templates and customization options
  • Ability to save and edit projects
  • Improved text editing and positioning tools
  • Compatibility with older devices

In-app purchases

10 purchases

Content Creator

Subscriptions8
  • Unlimited Week$3.497 Days
  • Month Subscription$5.991 Month
  • Month Subscription3 Days trial$5.991 Month
Show 5 more
  • Conte PRO Templates IG / 1 Mo$5.991 Month
  • Unlimited 3 Months3 Days trial$19.993 Months
  • Year Subscription1 Year trial$25.991 Year
  • Conte PRO Insta Creator / Year3 Days trial$25.991 Year
  • Unlimited 3 Months3 Days trial$29.993 Months
One-time2
  • 10 Cutouts / Erase photo bg$1.99
  • 20 Cutouts / Remove Background$2.99
10 purchases

Clay

Subscriptions10
  • Highlight Premium II7 Days trial$4.997 Days
  • Clay Pro Weekly7 Days trial$4.997 Days
  • Clay Weekly$4.997 Days
Show 7 more
  • Clay Weekly7 Days trial$4.997 Days
  • Clay Plus Weekly$4.997 Days
  • Clay Plus Weekly Trial7 Days trial$4.997 Days
  • Clay Pro Weekly$9.997 Days
  • Clay Pro Weekly Trial7 Days trial$9.997 Days
  • Yearly Subscription$69.991 Year
  • Clay Pro Yearly7 Days trial$69.991 Year

Questions

Is Content Creator free?
Content Creator is free to download, with in-app purchases available.
Is Clay free?
Clay is free to download, with in-app purchases available.
Which has better reviews, Content Creator or Clay?
Content Creator and Clay are both rated 4.7 out of 5 on the App Store, from 538 and 15K ratings respectively.
Do Content Creator or Clay have ads?
Neither Content Creator nor Clay shows ads.
Which is updated more often, Content Creator or Clay?
Content Creator ships an update every 2 weeks, and Clay every 2 weeks. Most recently, Content Creator was updated on September 23, 2026 and Clay on September 24, 2026.

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