Comparison

SFMC Home Lending vs Select Lending Services

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SFMC Home Lending

Simplify your home buying or refinancing journey with this comprehensive lending tool. It offers helpful calculators, document management, and direct access to loan officers and real estate agents.

Highlights
  • Scenario comparison for product selection
  • Mortgage refinancing savings calculator
  • Affordability assessment based on income
  • Document scanning and uploading
  • Loan officer and agent contact access
  • Industry news and rate updates
Features
Read full description

It’s easier here at Service First because we are dedicated to providing a hassle-free lending experience from start to finish. To further enhance your experience, we have created the Lending Hub app to help simplify the home buying process. This tool provides you with a wealth of valuable information whether you are a purchasing a home, refinancing, or you're a real estate agent wanting to provide the best for your clients. Key Features: - Determine which product is best for you using scenario comparisons - Calculate savings or cost of refinancing your mortgage - Learn whether you can afford a home based on your current income and expenses - Quickly and easily scan and upload required documents - Convenient access to Loan Officer and Real Estate Agent contact information - Stay up-to-date on industry news and changes which might affect you such as mortgage interest rates The calculations you find in the Lending Hub app are helpful in determining what homeownership could look like for you. However, your highly trained Service First loan officer will help you get the right loan to meet your specific needs, and will go the extra mile to ensure the highest quality of work is performed on your loan in a timely manner. Be sure to reach out to your loan officer with any questions you may have about your loan or the loan process. Service First is lending that has you covered!

About

Select Lending Services

Features
Read full description

With Select Lending Services, we guide you through your home buying process with ease and comfort. Quickly navigate the home loan experience with relief. Created to streamline the process from start to finish. Get preapproved, scan and upload documents, and chat with your Loan Officer and REALTOR® – all on one platform. We are a Pacific Northwest lender who understands our local market. Whether you are new to buying or looking for a second home, the Select Lending Services app will guide you through your home loan experience. *Please note this is for new applications!* Easy to use Step by step navigation walks you through the mortgage process. Secure document upload transfer Access in-person support at any time Additional Resources Compare different mortgage options side by side Calculate scenarios based on down payment amount, interest rate, and other variables Extra Support View your local loan officer’s profile and contact information Get access to home buyer education and pre-purchasing counseling Learn about additional down payment and grant programs Now that you have the idea for your new home, you’ll want to partner with Select Lending Services to achieve your home buying goal!

Screenshots

SFMC Home Lending4 screens
Select Lending Services4 screens

Verdict

The call

SFMC Home Lending and Select Lending Services are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

SFMC Home Lending ships an update every 2 months, Select Lending Services every 3 months. The most recent releases landed on June 1, 2026 and September 8, 2026 respectively.

ScorecardNo meaningful differences
SFMC Home Lending versus Select Lending Services: the parameters behind the verdict, then further details
ParameterSFMC Home LendingSelect Lending Services
PriceFreeFree
Rating4.3 (33 ratings) — better
Positive reviews0.0% of reviews
Number of ratings33 — better
Update frequencyEvery 2 months — betterEvery 3 months
AdsNoNo
In-app purchasesNoNo
MonetizationFree
DevicesiPhoneiPhone
Requires iOS18.018.0
Further details — not scored
Size92 MB102 MB
Age rating4+4+
DeveloperSFMC, L.P.Select Lending Services LLC

In-app purchases

None

SFMC Home Lending

No in-app purchases

None

Select Lending Services

No in-app purchases

Questions

Is SFMC Home Lending free?
SFMC Home Lending is free to download, with no in-app purchases.
Is Select Lending Services free?
Select Lending Services is free to download, with no in-app purchases.
Do SFMC Home Lending or Select Lending Services have ads?
Neither SFMC Home Lending nor Select Lending Services shows ads.
Which is updated more often, SFMC Home Lending or Select Lending Services?
SFMC Home Lending ships an update every 2 months, and Select Lending Services every 3 months. Most recently, SFMC Home Lending was updated on June 1, 2026 and Select Lending Services on September 8, 2026.

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