Comparison

SFMC Home Lending vs PilgrimNow

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SFMC Home Lending

Simplify your home buying or refinancing journey with this comprehensive lending tool. It offers helpful calculators, document management, and direct access to loan officers and real estate agents.

Highlights
  • Scenario comparison for product selection
  • Mortgage refinancing savings calculator
  • Affordability assessment based on income
  • Document scanning and uploading
  • Loan officer and agent contact access
  • Industry news and rate updates
Features
Read full description

It’s easier here at Service First because we are dedicated to providing a hassle-free lending experience from start to finish. To further enhance your experience, we have created the Lending Hub app to help simplify the home buying process. This tool provides you with a wealth of valuable information whether you are a purchasing a home, refinancing, or you're a real estate agent wanting to provide the best for your clients. Key Features: - Determine which product is best for you using scenario comparisons - Calculate savings or cost of refinancing your mortgage - Learn whether you can afford a home based on your current income and expenses - Quickly and easily scan and upload required documents - Convenient access to Loan Officer and Real Estate Agent contact information - Stay up-to-date on industry news and changes which might affect you such as mortgage interest rates The calculations you find in the Lending Hub app are helpful in determining what homeownership could look like for you. However, your highly trained Service First loan officer will help you get the right loan to meet your specific needs, and will go the extra mile to ensure the highest quality of work is performed on your loan in a timely manner. Be sure to reach out to your loan officer with any questions you may have about your loan or the loan process. Service First is lending that has you covered!

About

PilgrimNow

Streamline your home loan journey with this app. Track your application, upload documents securely, and communicate with your loan officer and realtor. Ideal for buyers and professionals seeking a confident mortgage experience.

Highlights
  • Apply for loan in under 10 minutes
  • Track loan progress with real-time notifications
  • Access contact info for loan officer and agent
  • Securely scan and upload loan documents
  • Calculate loan scenarios and monthly payments
Features
Read full description

The PilgrimNow App helps you efficiently navigate the home loan experience with ease. Designed to simplify the process from beginning to end, the PilgrimNow App lets you track your application process, scan and upload document and provides a platform to communicate with your Loan Officer and Realtor. Regardless of whether you are first-time home buyer, seasoned homeowner, or even the Realtor in the transaction, this resource builds overall confidence into the home loan experience. PilgrimNow is everything you should expect from a mortgage app. Key Features: - Apply for a loan in under 10 minutes. - Easily track your loan progress with real-time push notifications. - Easily access contact information for your Pilgrim Loan Officer and real estate agent - Securely scan loan documents with your phone’s camera. - Calculate loan scenarios with full monthly payments. The calculations provided by the PilgrimNow App are useful in giving you an idea of what homeownership can mean for you. However, please be sure to contact your Pilgrim Loan Officer for a customized solution tailored to your specific financial situation, needs, and goals. Your Loan Officer can also assist you with any questions you have about your loan and the loan approval process. Let Pilgrim show you how simple securing a home loan can be.

Screenshots

SFMC Home Lending4 screens
PilgrimNow4 screens

Verdict

The call

The clearest difference is rating: SFMC Home Lending at 4.3 against PilgrimNow's 3.7. SFMC Home Lending also leads on ratings volume (33 vs 3). On price, review sentiment, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

SFMC Home Lending holds the better App Store score, 4.3 against 3.7. That said, the two scores are not equally well evidenced: SFMC Home Lending has 33 ratings behind it against 3, so its average is the more settled of the two. Written reviews split almost evenly too, at 0% and 0% positive.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly every 2 months. Both last shipped on October 24, 2026.

Scorecard2 real differences · 8 level
SFMC Home Lending versus PilgrimNow: the parameters behind the verdict, then further details
ParameterSFMC Home LendingPilgrimNow
PriceFreeFree
Rating4.3 (33 ratings) — better3.7 (3 ratings)
Positive reviews0.0% of reviews0.0% of reviews
Number of ratings33 — better3
Update frequencyEvery 2 monthsEvery 2 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhoneiPhone, iPad — better
Requires iOS18.018.0
Further details — not scored
Size92 MB102 MB
Age rating4+4+
DeveloperSFMC, L.P.Pilgrim Mortgage, LLC

Customer experience

SFMC Home Lending

All ratings33 ratings
Positive84.8%
Neutral3.0%
Negative12.1%
Written reviews1 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

PilgrimNow

All ratings3 ratings
Positive66.7%
Neutral0.0%
Negative33.3%
Written reviews1 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

In-app purchases

None

SFMC Home Lending

No in-app purchases

None

PilgrimNow

No in-app purchases

Questions

Is SFMC Home Lending free?
SFMC Home Lending is free to download, with no in-app purchases.
Is PilgrimNow free?
PilgrimNow is free to download, with no in-app purchases.
Which has better reviews, SFMC Home Lending or PilgrimNow?
SFMC Home Lending is rated higher. SFMC Home Lending averages 4.3 out of 5 from 33 ratings, while PilgrimNow averages 3.7 from 3 ratings.
Do SFMC Home Lending or PilgrimNow have ads?
Neither SFMC Home Lending nor PilgrimNow shows ads.
Which is updated more often, SFMC Home Lending or PilgrimNow?
SFMC Home Lending ships an update every 2 months, and PilgrimNow every 2 months. Most recently, SFMC Home Lending was updated on October 24, 2026 and PilgrimNow on October 24, 2026.

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