Comparison

NPD IDEA vs eMotion MS

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

NPD IDEA

This event app provides attendees with a personalized agenda, session and speaker details, and networking opportunities. Enhance your experience at The NPD Group's IDEA 2018 with convenient access to event information.

Highlights
  • Personalized agenda
  • Session descriptions
  • Speaker details
  • Networking opportunities
  • Event information access
Features
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The official event attendee app for The NPD Group’s IDEA 2018. To enhance your IDEA 2018 experience, download the IDEA mobile app. It will enable you to conveniently find your personalized agenda, session and speaker descriptions, networking opportunities, and more!

About

eMotion MS

Features
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The eMotion MS App is a powerful evaluation tool designed for eMotion Healthtech Mystery Shoppers, enabling them to seamlessly conduct customer experience evaluations across a diverse range of businesses. As a mystery shopper, this app empowers you to contribute to the improvement of services and products by providing valuable insights into the customer journey. What should you expect from the eMotion MS App? MEANINGFUL IMPACT: Play a crucial role in improving the customer experience for various businesses. Your feedback and evaluations contribute to enhancing service quality, making a positive impact on the overall customer journey. FLEXIBILITY: Choose assignments that align with their schedules and preferences. This flexibility enables you to seamlessly integrate mystery shopping into your lifestyle, making it a convenient and accessible opportunity. EARN REWARDS: Earn rewards for your efforts and contributions. This incentive system not only acknowledges your time and commitment but also adds a financial reward element, making the experience more gratifying. EXCLUSIVE ACCESS: Gain exclusive access to a variety of opportunities and be part of a vibrant community of experienced and valued shoppers.

Screenshots

NPD IDEA4 screens
eMotion MS4 screens

Verdict

The call

The clearest difference is iOS requirement: NPD IDEA at 11.0 against eMotion MS's 15.0. On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

NPD IDEA ships an update every 6 days, eMotion MS every 3 days. The most recent releases landed on October 12, 2026 and October 25, 2026 respectively.

Scorecard1 real difference · 8 level
NPD IDEA versus eMotion MS: the parameters behind the verdict, then further details
ParameterNPD IDEAeMotion MS
PriceFreeFree
Rating5.0 (1 ratings) — better—
Number of ratings1 — better—
Update frequencyEvery 6 daysEvery 3 days — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS11.0 — better15.0
Further details — not scored
Size87 MB32 MB
Age rating4+17+
DeveloperThe NPD Group, Inc.Emotion Software Development LLC

In-app purchases

None

NPD IDEA

No in-app purchases

None

eMotion MS

No in-app purchases

Questions

Is NPD IDEA free?
NPD IDEA is free to download, with no in-app purchases.
Is eMotion MS free?
eMotion MS is free to download, with no in-app purchases.
Do NPD IDEA or eMotion MS have ads?
Neither NPD IDEA nor eMotion MS shows ads.
Which is updated more often, NPD IDEA or eMotion MS?
NPD IDEA ships an update every 6 days, and eMotion MS every 3 days. Most recently, NPD IDEA was updated on October 12, 2026 and eMotion MS on October 25, 2026.

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