NPD IDEA vs eMotion MS
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
NPD IDEA
This event app provides attendees with a personalized agenda, session and speaker details, and networking opportunities. Enhance your experience at The NPD Group's IDEA 2018 with convenient access to event information.
- Personalized agenda
- Session descriptions
- Speaker details
- Networking opportunities
- Event information access
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The official event attendee app for The NPD Group’s IDEA 2018. To enhance your IDEA 2018 experience, download the IDEA mobile app. It will enable you to conveniently find your personalized agenda, session and speaker descriptions, networking opportunities, and more!
eMotion MS
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The eMotion MS App is a powerful evaluation tool designed for eMotion Healthtech Mystery Shoppers, enabling them to seamlessly conduct customer experience evaluations across a diverse range of businesses. As a mystery shopper, this app empowers you to contribute to the improvement of services and products by providing valuable insights into the customer journey. What should you expect from the eMotion MS App? MEANINGFUL IMPACT: Play a crucial role in improving the customer experience for various businesses. Your feedback and evaluations contribute to enhancing service quality, making a positive impact on the overall customer journey. FLEXIBILITY: Choose assignments that align with their schedules and preferences. This flexibility enables you to seamlessly integrate mystery shopping into your lifestyle, making it a convenient and accessible opportunity. EARN REWARDS: Earn rewards for your efforts and contributions. This incentive system not only acknowledges your time and commitment but also adds a financial reward element, making the experience more gratifying. EXCLUSIVE ACCESS: Gain exclusive access to a variety of opportunities and be part of a vibrant community of experienced and valued shoppers.
Screenshots
Verdict
The clearest difference is iOS requirement: NPD IDEA at 11.0 against eMotion MS's 15.0. On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
NPD IDEA ships an update every 6 days, eMotion MS every 3 days. The most recent releases landed on October 12, 2026 and October 25, 2026 respectively.
| Parameter | NPD IDEA | eMotion MS |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | — |
| Number of ratings | 1 — better | — |
| Update frequency | Every 6 days | Every 3 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 11.0 — better | 15.0 |
| Further details — not scored | ||
| Size | 87 MB | 32 MB |
| Age rating | 4+ | 17+ |
| Developer | The NPD Group, Inc. | Emotion Software Development LLC |
In-app purchases
NPD IDEA
No in-app purchases
eMotion MS
No in-app purchases
Questions
Is NPD IDEA free?
Is eMotion MS free?
Do NPD IDEA or eMotion MS have ads?
Which is updated more often, NPD IDEA or eMotion MS?
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