Comparison

OptimMerchandising vs Shelfr

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

OptimMerchandising

Streamline retail execution and merchandising audits with this intuitive mobile tool. It simplifies store audits, inventory tracking, and merchandising tasks for merchandisers and supervisors, providing real-time data and actionable reports to optimize sales.

Highlights
  • Store and merchandising audit tracking
  • Customizable forms for various audit types
  • Built-in store stock take
  • Barcode scanning
  • Real-time data collection and reporting
  • Customizable workflows for merchandisers
Features
Read full description

Store and Merchandising Audit Made Easy. The OptimMerchandising app helps you simplify and track retail audit and merchandising. OptimMerchandising will improve your retail audit process in two ways: • Make the work of your merchandisers easier and faster, • Simplify the supervision of retail audits with actionable reports. No more guesswork for your merchandisers: you can define their workflows with a lot of granularity. Once they log into the Optim Merchandising app, they will have their list of outlets to visit and just need follow the workflow for each visit. Optim Merchandising makes it easy for you to add large number of products, brands, price lists, outlets and more. Built on many years of working with the retail industry, Optim Merchandising is a simple to use and yet very powerful tool. Once audits are completed, data is collected in real time into detailed reports from which you can gain insight and take action to optimise your sales Features Overview • Intuitive mobile app for merchandisers and store auditors. • Create Store Audit, Inventory, Merchandising Audit, Store Execution Audit through customizable forms. • Built in Store Stock Take. • Barcode scanning directly from mobile device. • High granularity in masters creation (products, store models, price lists, brands and more). • Easy import of data in bulk. • Fully customisable workflows can be created for merchandisers. • Real-time data collection. • Easily make changes that will be instantly applied across stores and merchandisers. • Multiple detailed and actionable reports (clients, retailers, out-of-stock, visits and more). • Fully secured and 100% cloud-based. • Outstanding support.

About

Shelfr

This platform automates and manages planograms for FMCG and CPG companies across various markets and channels. It allows for the creation of store-specific planograms quickly, with features like camera-powered shelf measurement and offline generation.

Highlights
  • Automate planogram management
  • Generate store-specific planograms
  • Measure shelves with ARKit camera
  • View nearby stores on map
  • Save planograms to stores
  • Offline planogram generation
Read full description

Shelfr is a platform that helps FMCG and CPG companies manage and automate their planograms across multiple markets, regions and trade channels. Shelfr offers the necessary granularity to achieve store-specific planograms in a matter of seconds. Users can simply select brand, channel and generate store specific planograms. Users can measure the Shelf using the camera powered by Apple ARKit Users can view list of stores nearby via a list and a map view Users can save planograms under their corresponding stores Users can generate planogram with no Internet connection. (Offline mode)

Screenshots

OptimMerchandising4 screens
Shelfr3 screens

Verdict

The call

The clearest difference is rating: Shelfr at 4.0 against OptimMerchandising's 1.3. On price, ratings volume, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Shelfr holds the better App Store score, 4.0 against 1.3. Both are backed by a comparable volume of ratings — 3 and 3 respectively.

UpkeepUpdate frequency

OptimMerchandising ships an update monthly, Shelfr every 3 weeks. The most recent releases landed on June 1, 2026 and August 3, 2026 respectively.

Scorecard1 real difference · 9 level
OptimMerchandising versus Shelfr: the parameters behind the verdict, then further details
ParameterOptimMerchandisingShelfr
PriceFreeFree
Rating1.3 (3 ratings)4.0 (3 ratings) — better
Positive reviews71.4% of reviews—
Number of ratings33
Update frequencyMonthlyEvery 3 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS13.0 — better14.0
Further details — not scored
Size39 MB92 MB
Age rating4+4+
DeveloperPowataPiranha Byte FZ LLC

Customer experience

OptimMerchandising

All ratings3 ratings
Positive0.0%
Neutral0.0%
Negative100.0%
Written reviews7 reviews
Positive71.4%
Neutral0.0%
Negative28.6%

Shelfr

All ratings3 ratings
Positive66.7%
Neutral0.0%
Negative33.3%

In-app purchases

None

OptimMerchandising

No in-app purchases

None

Shelfr

No in-app purchases

Questions

Is OptimMerchandising free?
OptimMerchandising is free to download, with no in-app purchases.
Is Shelfr free?
Shelfr is free to download, with no in-app purchases.
Which has better reviews, OptimMerchandising or Shelfr?
Shelfr is rated higher. OptimMerchandising averages 1.3 out of 5 from 3 ratings, while Shelfr averages 4.0 from 3 ratings.
Do OptimMerchandising or Shelfr have ads?
Neither OptimMerchandising nor Shelfr shows ads.
Which is updated more often, OptimMerchandising or Shelfr?
OptimMerchandising ships an update monthly, and Shelfr every 3 weeks. Most recently, OptimMerchandising was updated on June 1, 2026 and Shelfr on August 3, 2026.

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