Comparison

OptimMerchandising vs InfoQuest

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

OptimMerchandising

Streamline retail execution and merchandising audits with this intuitive mobile tool. It simplifies store audits, inventory tracking, and merchandising tasks for merchandisers and supervisors, providing real-time data and actionable reports to optimize sales.

Highlights
  • Store and merchandising audit tracking
  • Customizable forms for various audit types
  • Built-in store stock take
  • Barcode scanning
  • Real-time data collection and reporting
  • Customizable workflows for merchandisers
Features
Read full description

Store and Merchandising Audit Made Easy. The OptimMerchandising app helps you simplify and track retail audit and merchandising. OptimMerchandising will improve your retail audit process in two ways: • Make the work of your merchandisers easier and faster, • Simplify the supervision of retail audits with actionable reports. No more guesswork for your merchandisers: you can define their workflows with a lot of granularity. Once they log into the Optim Merchandising app, they will have their list of outlets to visit and just need follow the workflow for each visit. Optim Merchandising makes it easy for you to add large number of products, brands, price lists, outlets and more. Built on many years of working with the retail industry, Optim Merchandising is a simple to use and yet very powerful tool. Once audits are completed, data is collected in real time into detailed reports from which you can gain insight and take action to optimise your sales Features Overview • Intuitive mobile app for merchandisers and store auditors. • Create Store Audit, Inventory, Merchandising Audit, Store Execution Audit through customizable forms. • Built in Store Stock Take. • Barcode scanning directly from mobile device. • High granularity in masters creation (products, store models, price lists, brands and more). • Easy import of data in bulk. • Fully customisable workflows can be created for merchandisers. • Real-time data collection. • Easily make changes that will be instantly applied across stores and merchandisers. • Multiple detailed and actionable reports (clients, retailers, out-of-stock, visits and more). • Fully secured and 100% cloud-based. • Outstanding support.

About

InfoQuest

This mobile solution allows for systematic on-site audits to gather qualitative and quantitative information. It's designed to help improve customer experience wherever your brand engages with customers. Audits can be conducted by professional associates or your own team members.

Highlights
  • On-site audits
  • Qualitative data capture
  • Quantitative data capture
  • Customer experience improvement
  • Professional audit teams
  • Team member audits
Read full description

InfoQuest, a new offering from RetailData, a 35-year pioneer in the observational intelligence space. InfoQuest is a mobile solution to capture any qualitative or quantitative information you need to improve the customer experience, anywhere your customer engages with your brand. InfoQuest empowers systematic and controlled on-site audits, conducted either by our team of professional Research Associates or your team members.

Screenshots

OptimMerchandising4 screens
InfoQuest4 screens

Verdict

The call

The clearest difference is rating: InfoQuest at 3.0 against OptimMerchandising's 1.3. InfoQuest also leads on update cadence (every 10 days vs monthly) and ratings volume (14 vs 3). OptimMerchandising's advantage is review sentiment (71% vs 33%). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

InfoQuest holds the better App Store score, 3.0 against 1.3. Both are backed by a comparable volume of ratings — 3 and 14 respectively. Written reviews complicate that: 71% of OptimMerchandising's written reviews are positive against 33% of InfoQuest's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

OptimMerchandising ships an update monthly, InfoQuest every 10 days. The most recent releases landed on June 1, 2026 and September 17, 2026 respectively.

Scorecard4 real differences · 6 level
OptimMerchandising versus InfoQuest: the parameters behind the verdict, then further details
ParameterOptimMerchandisingInfoQuest
PriceFreeFree
Rating1.3 (3 ratings)3.0 (14 ratings) — better
Positive reviews71.4% of reviews — better33.3% of reviews
Number of ratings314 — better
Update frequencyMonthlyEvery 10 days — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS13.0 — better14.2
Further details — not scored
Size39 MB168 MB
Age rating4+17+
DeveloperPowataRetail Data, LLC

Customer experience

OptimMerchandising

All ratings3 ratings
Positive0.0%
Neutral0.0%
Negative100.0%
Written reviews7 reviews
Positive71.4%
Neutral0.0%
Negative28.6%

InfoQuest

All ratings13 ratings
Positive46.2%
Neutral15.4%
Negative38.5%
Written reviews3 reviews
Positive33.3%
Neutral0.0%
Negative66.7%

In-app purchases

None

OptimMerchandising

No in-app purchases

None

InfoQuest

No in-app purchases

Questions

Is OptimMerchandising free?
OptimMerchandising is free to download, with no in-app purchases.
Is InfoQuest free?
InfoQuest is free to download, with no in-app purchases.
Which has better reviews, OptimMerchandising or InfoQuest?
InfoQuest is rated higher. OptimMerchandising averages 1.3 out of 5 from 3 ratings, while InfoQuest averages 3.0 from 14 ratings.
Do OptimMerchandising or InfoQuest have ads?
Neither OptimMerchandising nor InfoQuest shows ads.
Which is updated more often, OptimMerchandising or InfoQuest?
OptimMerchandising ships an update monthly, and InfoQuest every 10 days. Most recently, OptimMerchandising was updated on June 1, 2026 and InfoQuest on September 17, 2026.

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