OptimMerchandising vs InfoQuest
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
OptimMerchandising
Streamline retail execution and merchandising audits with this intuitive mobile tool. It simplifies store audits, inventory tracking, and merchandising tasks for merchandisers and supervisors, providing real-time data and actionable reports to optimize sales.
- Store and merchandising audit tracking
- Customizable forms for various audit types
- Built-in store stock take
- Barcode scanning
- Real-time data collection and reporting
- Customizable workflows for merchandisers
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Store and Merchandising Audit Made Easy. The OptimMerchandising app helps you simplify and track retail audit and merchandising. OptimMerchandising will improve your retail audit process in two ways: • Make the work of your merchandisers easier and faster, • Simplify the supervision of retail audits with actionable reports. No more guesswork for your merchandisers: you can define their workflows with a lot of granularity. Once they log into the Optim Merchandising app, they will have their list of outlets to visit and just need follow the workflow for each visit. Optim Merchandising makes it easy for you to add large number of products, brands, price lists, outlets and more. Built on many years of working with the retail industry, Optim Merchandising is a simple to use and yet very powerful tool. Once audits are completed, data is collected in real time into detailed reports from which you can gain insight and take action to optimise your sales Features Overview • Intuitive mobile app for merchandisers and store auditors. • Create Store Audit, Inventory, Merchandising Audit, Store Execution Audit through customizable forms. • Built in Store Stock Take. • Barcode scanning directly from mobile device. • High granularity in masters creation (products, store models, price lists, brands and more). • Easy import of data in bulk. • Fully customisable workflows can be created for merchandisers. • Real-time data collection. • Easily make changes that will be instantly applied across stores and merchandisers. • Multiple detailed and actionable reports (clients, retailers, out-of-stock, visits and more). • Fully secured and 100% cloud-based. • Outstanding support.
InfoQuest
This mobile solution allows for systematic on-site audits to gather qualitative and quantitative information. It's designed to help improve customer experience wherever your brand engages with customers. Audits can be conducted by professional associates or your own team members.
- On-site audits
- Qualitative data capture
- Quantitative data capture
- Customer experience improvement
- Professional audit teams
- Team member audits
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InfoQuest, a new offering from RetailData, a 35-year pioneer in the observational intelligence space. InfoQuest is a mobile solution to capture any qualitative or quantitative information you need to improve the customer experience, anywhere your customer engages with your brand. InfoQuest empowers systematic and controlled on-site audits, conducted either by our team of professional Research Associates or your team members.
Screenshots
Verdict
The clearest difference is rating: InfoQuest at 3.0 against OptimMerchandising's 1.3. InfoQuest also leads on update cadence (every 10 days vs monthly) and ratings volume (14 vs 3). OptimMerchandising's advantage is review sentiment (71% vs 33%). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
InfoQuest holds the better App Store score, 3.0 against 1.3. Both are backed by a comparable volume of ratings — 3 and 14 respectively. Written reviews complicate that: 71% of OptimMerchandising's written reviews are positive against 33% of InfoQuest's, so the app with the better star average is not the one people write more warmly about.
OptimMerchandising ships an update monthly, InfoQuest every 10 days. The most recent releases landed on June 1, 2026 and September 17, 2026 respectively.
| Parameter | OptimMerchandising | InfoQuest |
|---|---|---|
| Price | Free | Free |
| Rating | 1.3 (3 ratings) | 3.0 (14 ratings) — better |
| Positive reviews | 71.4% of reviews — better | 33.3% of reviews |
| Number of ratings | 3 | 14 — better |
| Update frequency | Monthly | Every 10 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 13.0 — better | 14.2 |
| Further details — not scored | ||
| Size | 39 MB | 168 MB |
| Age rating | 4+ | 17+ |
| Developer | Powata | Retail Data, LLC |
Customer experience
OptimMerchandising
InfoQuest
In-app purchases
OptimMerchandising
No in-app purchases
InfoQuest
No in-app purchases
Questions
Is OptimMerchandising free?
Is InfoQuest free?
Which has better reviews, OptimMerchandising or InfoQuest?
Do OptimMerchandising or InfoQuest have ads?
Which is updated more often, OptimMerchandising or InfoQuest?
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