Broadsign Post vs Edge1 OOH

Broadsign Post is a powerful tool that enables billposters to receive real-time updates on creatives, campaigns, work orders and upload their proof-of-performance pictures. Designed to be user-friendly and efficient, billposters can stay on top of their jobs even while on the go. With a seamless integration to the Broadsign Platform, you can focus on what matters most.

One unified platform transforming static billboards into intelligent, automated media assets. Whether you're a media owner, agency, or brand, Edge1 covers every step in the Out‑of‑Home (OOH) ecosystem-worldwide. Key Features: 1. OOH ERP – Complete Operational Control Edge1 provides a fully integrated ERP system tailored for the OOH industry. Users can manage inventory, proposals, bookings (including rotations and FOC), contracts, invoicing, payment tracking, orders, and landlord agreements within a centralized platform. The solution is cloud-based, mobile-optimized, and supports both online and offline workflows. 2. Sales & Proposal Management Sales users can manage leads, communications, check-ins, proposals, and OOH media selections. The app supports proposal creation and helps sales teams work with available media inventory while on the move. 3. Monitoring Services Field teams can use the Edge1 mobile app to capture timestamped, geo-tagged images of media sites. These images are automatically linked to active campaigns, supporting real-time monitoring and documentation. 4. Measurement & BI Analytics Edge1 includes a built-in analytics module offering dashboards, visualizations, and custom reports. Users can access performance metrics such as campaign ROI, revenue trends, workload analysis, and booking history to support data-driven decision-making. 5. Indian Outdoor Inventory Marketplace Edge1 features a self-service portal for browsing and booking OOH media across India. Users can filter inventory by location, media type, and audience segments. The portal supports media uploads, real-time availability checks, automated scheduling, approvals, and reporting. 6. Content Management System (CMS) Edge1 offers a centralized system to upload, preview, validate, and manage ad creatives. The drag-and-drop interface streamlines campaign setup and reduces turnaround time for approvals and deployments.