The Official Prado Guide vs Swing Mobile

The App of the official Prado Guide is the best way to enjoy the Museum from anywhere you wish. It is intended for visitors and for anyone interested in discovering the collection of one of the world’s most important art galleries. This is the ideal guide for understanding, learning about and enjoying the Museo del Prado’s classical European art collections, spanning centuries of history, from the Roman era sculptures to Sorolla’s 19th century painting. A collection fruit of the Spanish monarchy’s penchant for collecting art; Velázquez, Goya, Tiziano, Bosch, Raphael… indisputable masters and iconic works such as Las Meninas or The Garden of Earthly Delights. Including a selection of over 400 artworks, commented by the institution’s curators and leading specialists for discovering and revelling in their details masterpieces from across art history. The content organised by collections and artists is easy to use, and it allows users to select their favourite artworks. The App includes free-of-charge access to 10 masterpieces and the introduction to the different schools of the Collection. Pay in App give access to the whole content and, if so desired, the user can download high-definition images of them. Take your time, choose the perfect place to enjoy the Museo del Prado, immerse yourself in its collection with this new App. Available in Spanish and English. More languages coming soon. Functions: • Over 400 high-quality images available for download and optimised for viewing on electronic devices • 10 masterpieces free of charge • Favourites option to make your personal selection • General index by artists and collections • Includes a search engine for titles and artists • Links to the Museo del Prado website and to Tienda Prado to access the latest information, tips to plan your visit or buy a gift

Media-rich mobile storytelling Swing Mobile creates a rich media workspace for users on the move by harnessing the power and ergonomics of the modern smartphone. Using manual or voice input, authors create a story in a simple template, insert photo or video content from their local device or online sources and release the story directly into the editorial workflow. Speak your story Mobile authors often must work in conditions where conventional text entry is difficult. Swing Mobile allows story copy to be dictated into the story template by using the remote device’s powerful native speech-to-text engines. Content entered in this way can be quickly ‘cleaned up’ and prepared for release using Swing Mobile’s simple, intuitive editing and formatting tools. Inserting media - Photos, videos and other media are inserted into the story body from the smartphone’s internal libraries or directly from the device’s cameras. Alternatively, users may use media from newsroom sources. Locating and inserting assets into the story is done using simple tap and drag actions. Users can choose between different embedding modes, thus making an advance contribution to the layout of the story. Staying on the same page Task assignments, messaging and notifications integrate Swing Mobile users into the editorial process, coordinating the work of team members across multiple locations. Access to assets - Swing Mobile’s search and sourcing functions give access to a wide range of editorial resources, such as production databases, archives and agency feeds. An ergonomic workspace Space is is short supply on a smartphone display. Swing Mobile uses space-saving devices like contextual buttons and menus to make the most of the display area. Screen sequences are simple and clearly labelled to make for easy navigation between workspaces. Working offline - In network mode, Swing Mobile works seamlessly with the newsroom environment, automatically synchronizing stories and assets. If the user expects to go offline at any time, a collection of assets can be selected and ‘checked out’. These will be locked and downloaded so that they are available for offline use. As soon as network connectivity is restored, the assets can be checked back into the online workflow. Native performance Swing Mobile is built using native components to obtain the maximum speed of execution from the powerful processors in modern smartphones. It also provides direct access to the device’s cameras, microphones and voice functions, optimizing the performance of these components.