Locus Elite vs BraindPower

Monitoring and insight 1. Impact of an announcement You worked hard for that presser. Get quality stats to measure coverage within target media lists, reactions from online audience, and quantify impact with meaningful metrics. Bosses are kept updated with slick out of the box reporting. 2. Negative story forensics Negative stories can move fast, overflowing into other media outlets, and certain hostile social networks may try and amplify the story. Track and stay control throughout the lifecycle! Obtain relevant yet swift insight to craft your response. 3. Campaign tracker Track and measure the earned media of your campaign across all platforms. Discover hate campaigns and fake news waged against you, who started them and more. 4. Media presence You already have a following - outlets that talk about you, journalists that cover you frequently, and your fair share of advocates and detractors on social media. Understand them better before you begin to shake up your communications and PR. 5. Media outlet / individual forensics Get detailed information about a media outlet or an individual like a reporter or a social media influencer to plan your outreach. Website visitors, followers, reach, geography of influence are all available. 6. Performance over time It's a journey. There are ups and downs. Events that repeat. Lessons that you learnt from last year and hope to correct this year. Track everything over time. 7. New market/country analysis Venturing into a new market is challenging. Hiring a local agency may help, but so is having neutral market insight - top outlets, competitor's advocates, market influencers and a consistent way to measure success from the headquarters. Influencing stakeholders 1. Discover Discover journalists and social media influencers for your industry or market. This is a dynamic process as journalists keep changing companies and are reassigned to different subjects. Look at their recent posts, their social connections (their network), interests and curate your own notes and contact lists. 2. Competitor analysis Look at popular media outlets and social media personalities that have posted about your competitors. If some of these aren't covering you to your satisfaction, reaching out to them when you have an announcement could be a low hanging fruit!

See what is being said about your brand, follow the agenda and analyze your social media performance from one place. BraindPower is a business analytics app that turns social media and news data into meaningful insights. WHAT YOU CAN DO • Home — View total engagement, sentiment distribution and the most-discussed posts for your selected period. • Platform Analysis — Compare data from X, Instagram, Facebook, YouTube, LinkedIn and TikTok side by side. • Agenda Tracking — Follow X trends hour by hour and explore general news, Ekşi Sözlük topics and rising YouTube videos. • Account Analysis — Take a deeper look at account performance through engagement trends, sentiment breakdowns and the comments generating the strongest reactions. • Reports — View PDF and Excel reports prepared for you directly in the app and save them to your device. • Notifications — Get notified when your analysis is updated and stay informed about the latest available data. ACCESS YOUR LATEST DATA Your data is collected and processed throughout the day. BraindPower displays the most recent analysis available and shows when the content was generated, so you can easily understand how current the data is. When you are offline, you can continue to access data you have previously viewed. WHO IS IT FOR? BraindPower is designed for brand, marketing and corporate communications teams, as well as agencies that need a clearer view of the digital landscape. An active BraindPower subscription and a user account created by BraindPower are required to use the app. If you do not have an account yet, you can request a demo through the “Contact Us” form in the app. SIMPLE AND SECURE SIGN-IN Sign in with your phone number. There is no password to remember; simply enter the six-digit verification code sent to your phone.