Shelfr vs Movemar

Shelfr is a platform that helps FMCG and CPG companies manage and automate their planograms across multiple markets, regions and trade channels. Shelfr offers the necessary granularity to achieve store-specific planograms in a matter of seconds. Users can simply select brand, channel and generate store specific planograms. Users can measure the Shelf using the camera powered by Apple ARKit Users can view list of stores nearby via a list and a map view Users can save planograms under their corresponding stores Users can generate planogram with no Internet connection. (Offline mode)

Movemar helps companies manage field merchandisers, standardize store execution, and stay up to date on what is happening in every store. Built for FMCG brands, distributors, merchandising agencies, and field sales teams, Movemar is field merchandising software that helps managers plan store visits, assign tasks, guide field reps, collect structured store data, verify execution, and track results from one platform. With Movemar, you can: • Organize field teams and daily store visits • Track activity, tasks, and schedules in real time • Collect structured store data with custom forms and surveys • Verify execution with photos, timestamps, and visit history • Monitor stock presence, pricing, promotions, and planogram compliance • Review store-level and team-level performance • Work offline and sync data later Movemar is built for companies that need better control of field operations, more consistent in-store execution, and a real-time view of merchandising performance across stores. Key features: • Real-time activity feed • Custom forms and surveys • Photo documentation • Planograms and in-store execution checks • Control center for planning and monitoring • Merchandiser and store profiles • Schedule and task management • Offline mode with sync • Time tracking • Custom reporting • Document library • Sales orders and returns • Multi-language support Whether you manage a small team or a large field organization, Movemar helps you improve execution, reduce manual reporting, and make faster decisions with current store data. The Movemar app is free to download. An invitation from your account administrator is required to activate your account.