Polaroid vs Interactive Content

Unlock the full creative power of Polaroid — the film, the camera and the community. GET INSPIRED Join photography challenges and capture beautiful imperfection to win prizes and expand your knowledge with Polaroid cameras and photography. CONNECT YOUR CAMERA Link your Now+, OneStep+, I-2 or Flip to unlock additional features like: - Portrait Mode - Double Exposure - Self Timer - Aperture Priority - Tripod Mode - Light Painting - Manual Mode HIGH-RES POLAROID SCANNER Use our in-built scanner to scan, store and share high quality digital copies of your Polaroid pictures. Works for i-Type, 600, SX-70, and Spectra film. PRINT POLAROID PICTURES Load photos from your phone into the Polaroid app and place it on top of the Lab and your favorite memories will be printed as beautifully imperfect Polaroid pictures. Or create grids and collages of two, three, four, six or nine frames to share with others. CURATE YOUR GALLERY Once scanned, create your own digital scrapbook of your favorite memories.

The Interactive Content app enables you to unlock curated content on enabled images, gift cards, and product packaging. 1. Download the free app scanner or scan the corresponding QR code 2. Scan the enabled image using this app and see the image come to life! Requirements to use the app: The Interactive Content App works with rear-facing camera Apple devices that use iOS 14 or above. Also, the interactive images work best with a strong internet or Wi-Fi connection. How the App Works: The magic happens when our software analyzes the printed image by creating a mathematical model based on shapes, lines, proportions, colors and other elements. It then matches the model against images already in the app database. When a match is found what you see is what looks like a 3D, mapped digital video playing on top of a print…living in the physical world. **We developed this app for people that received a physical copy of a corresponding image . The app will NOT work on any other image.