Comparison

Custom Fleet Drive vs Smartrak Identify

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Custom Fleet Drive

Manage your company vehicle lease and related expenses with this app. Track your budget, submit reimbursement claims, and access important vehicle information like service dates and lease end dates. Receive notifications for key updates.

Highlights
  • Self-registration
  • PIN login
  • Submit reimbursement claims
  • Track lease budget
  • Access vehicle information
  • Report lost fuel cards
  • Push notifications
Features
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Custom Fleet Drive is the must-have app for both Novated and designated drivers of company vehicles. Custom Fleet Drive will give you access to the information and tools you need to manage your lease and vehicle. Features include: • Self-Registration • Easy log in with a 4-digit PIN • Submit Novated Reimbursement Claims • Access to your Novated Lease Budget – Keep track of your spend and balance • Access to important vehicle information: Vehicle Registration, Service Due date, Warrant of Fitness Expiry date (NZ), Lease End Date and more. • Report lost, damaged or stolen Fuel Cards. • Quick access to Custom Fleet contact details and our extensive supplier network. • Submit your odometer reading update. • Push Notification support for your lease budget, service due, WOF expiry and odometer reading discrepancies. Please note that registration is required to use this app.

About

Smartrak Identify

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Looking for an easy way to identify who was using an asset on a particular day and time? Smartrak Identify puts that ability straight into Fleet Managers' hands. With Smartrak Identify, users simply log on/off from any shared assets in your fleet via their smartphone. These log on/off events can be reported on through Smartrak to identify when drivers were using a shared asset.

Screenshots

Custom Fleet Drive2 screens
Smartrak Identify4 screens

Verdict

The call

The clearest difference is update cadence: Custom Fleet Drive at every 3 months against Smartrak Identify's every 41 months. Smartrak Identify's advantage is iOS requirement (10.0 vs 13.0). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price Ā· Rating Ā· Positive reviews Ā· Number of ratings Ā· Update frequency Ā· Ads Ā· In-app purchases Ā· Monetization Ā· Best chart rank Ā· Devices Ā· Requires iOS

CostPrice Ā· In-app purchases Ā· Ads Ā· Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Custom Fleet Drive ships an update every 3 months, Smartrak Identify every 41 months. The most recent releases landed on October 10, 2026 and October 25, 2026 respectively.

Scorecard2 real differences Ā· 6 level
Custom Fleet Drive versus Smartrak Identify: the parameters behind the verdict, then further details
ParameterCustom Fleet DriveSmartrak Identify
PriceFreeFree
Positive reviews12.5% of reviews—
Update frequencyEvery 3 months — betterEvery 41 months
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhone, iPodiPhone, iPod
Requires iOS13.010.0 — better
Further details — not scored
Size66 MB20 MB
Age rating4+4+
DeveloperElement Fleet Services Australia Pty LtdSmartrak Ltd

In-app purchases

None

Custom Fleet Drive

No in-app purchases

None

Smartrak Identify

No in-app purchases

Questions

Is Custom Fleet Drive free?
Custom Fleet Drive is free to download, with no in-app purchases.
Is Smartrak Identify free?
Smartrak Identify is free to download, with no in-app purchases.
Do Custom Fleet Drive or Smartrak Identify have ads?
Neither Custom Fleet Drive nor Smartrak Identify shows ads.
Which is updated more often, Custom Fleet Drive or Smartrak Identify?
Custom Fleet Drive ships an update every 3 months, and Smartrak Identify every 41 months. Most recently, Custom Fleet Drive was updated on October 10, 2026 and Smartrak Identify on October 25, 2026.

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