Equisoft/connect vs Maximizer
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Equisoft/connect
This CRM is designed for financial advisors to manage their practice and client relationships on the go. Access client information, communication tools, and meeting notes from anywhere, anytime. Streamline your workflow and serve clients more effectively without being tied to a computer.
- Client relationship management
- Access client investment and insurance data
- Communication tools (calls, emails)
- Meeting note-taking
- Activity management
- Contact creation and editing
- Practice management on the go
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Join the more than 12,000 advisors who use Equisoft/connect to easily create awesome client experiences without ever having to turn on their computers. It’s the perfect solution for advisors who need to manage their practice, organize their day and respond to their clients anywhere, anytime. The CRM is specifically designed for financial advisors, so you have the all functionality you need at your fingertips. It frees you from your desk and gets you out of the office with complete access to your clients’ investment, insurance and personal information—plus great CRM features like comprehensive communication abilities, and tools that allow you to take meeting notes and manage activities so that nothing slips through the cracks. Equisoft/connect enables you to: • Serve more clients, more easily and more effectively, by accessing the information you need without having to power up your computer • Stay in touch with clients whenever you need by locating contacts, making calls, and sending emails from within the CRM • Save time by accessing your client’s insurance, investment and personal information from within the app • Achieve and maintain compliance by taking meeting notes and booking activities that are linked to each client’s contact record • Manage your practice while you’re on the go by accessing segmentation information, creating new contacts, and searching, viewing and editing contact information Equisoft/connect gives you quick access to your client and contact info when you need it, no matter where you are.
Maximizer
Manage customer data, schedule, and sales pipeline from your mobile device. Stay connected with clients through calls, texts, and emails, and access saved lists for quick information retrieval.
- Access customer data on the go
- Manage schedule and appointments
- Update sales pipeline
- Connect with clients (call, text, email, WhatsApp)
- Log client interactions
- Access saved search catalogs
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Access your customer data from anywhere using your phone or tablet with the Maximizer mobile app. Manage your schedule, update your pipeline, and connect with customers while on the go! Stay Engaged – Call, text, email, or WhatsApp your clients and log those interactions to keep your most recent activities at your fingertips. Close More Business – Manage your leads, customers, contacts, and opportunities so your pipeline is always up to date. Keep Track of Your Schedule – Use the calendar to stay punctual and organized with your appointments and meetings. Your Favorite Lists – Access to your saved search catalogs from the desktop app are available in all modules to find what you need quickly. Install the Maximizer app on your phone or tablet today! Note: - On-premise customers must be using Maximizer 2020 or above to use this app.
Screenshots
Verdict
The clearest difference is review sentiment: Equisoft/connect at 100% against Maximizer's 36%. Equisoft/connect also leads on iOS requirement (11.0 vs 15.0). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Equisoft/connect ships an update every 2 months, Maximizer monthly. The most recent releases landed on September 10, 2026 and September 7, 2026 respectively.
| Parameter | Equisoft/connect | Maximizer |
|---|---|---|
| Price | Free | Free |
| Rating | — | 4.3 (109 ratings) — better |
| Positive reviews | 100.0% of reviews — better | 35.7% of reviews |
| Number of ratings | — | 109 — better |
| Update frequency | Every 2 months | Monthly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 11.0 — better | 15.0 |
| Further details — not scored | ||
| Size | 12 MB | 144 MB |
| Age rating | 4+ | 4+ |
| Developer | Equisoft Inc | Maximizer Services Inc. |
Customer experience
Equisoft/connect
Maximizer
In-app purchases
Equisoft/connect
No in-app purchases
Maximizer
No in-app purchases





