Comparison

Equisoft/connect vs Maximizer

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Equisoft/connect

This CRM is designed for financial advisors to manage their practice and client relationships on the go. Access client information, communication tools, and meeting notes from anywhere, anytime. Streamline your workflow and serve clients more effectively without being tied to a computer.

Highlights
  • Client relationship management
  • Access client investment and insurance data
  • Communication tools (calls, emails)
  • Meeting note-taking
  • Activity management
  • Contact creation and editing
  • Practice management on the go
Features
Read full description

Join the more than 12,000 advisors who use Equisoft/connect to easily create awesome client experiences without ever having to turn on their computers. It’s the perfect solution for advisors who need to manage their practice, organize their day and respond to their clients anywhere, anytime. The CRM is specifically designed for financial advisors, so you have the all functionality you need at your fingertips. It frees you from your desk and gets you out of the office with complete access to your clients’ investment, insurance and personal information—plus great CRM features like comprehensive communication abilities, and tools that allow you to take meeting notes and manage activities so that nothing slips through the cracks. Equisoft/connect enables you to: • Serve more clients, more easily and more effectively, by accessing the information you need without having to power up your computer • Stay in touch with clients whenever you need by locating contacts, making calls, and sending emails from within the CRM • Save time by accessing your client’s insurance, investment and personal information from within the app • Achieve and maintain compliance by taking meeting notes and booking activities that are linked to each client’s contact record • Manage your practice while you’re on the go by accessing segmentation information, creating new contacts, and searching, viewing and editing contact information Equisoft/connect gives you quick access to your client and contact info when you need it, no matter where you are.

About

Maximizer

Manage customer data, schedule, and sales pipeline from your mobile device. Stay connected with clients through calls, texts, and emails, and access saved lists for quick information retrieval.

Highlights
  • Access customer data on the go
  • Manage schedule and appointments
  • Update sales pipeline
  • Connect with clients (call, text, email, WhatsApp)
  • Log client interactions
  • Access saved search catalogs
Read full description

Access your customer data from anywhere using your phone or tablet with the Maximizer mobile app. Manage your schedule, update your pipeline, and connect with customers while on the go! Stay Engaged – Call, text, email, or WhatsApp your clients and log those interactions to keep your most recent activities at your fingertips. Close More Business – Manage your leads, customers, contacts, and opportunities so your pipeline is always up to date. Keep Track of Your Schedule – Use the calendar to stay punctual and organized with your appointments and meetings. Your Favorite Lists – Access to your saved search catalogs from the desktop app are available in all modules to find what you need quickly. Install the Maximizer app on your phone or tablet today! Note: - On-premise customers must be using Maximizer 2020 or above to use this app.

Screenshots

Equisoft/connect4 screens
Maximizer4 screens

Verdict

The call

The clearest difference is review sentiment: Equisoft/connect at 100% against Maximizer's 36%. Equisoft/connect also leads on iOS requirement (11.0 vs 15.0). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Equisoft/connect ships an update every 2 months, Maximizer monthly. The most recent releases landed on September 10, 2026 and September 7, 2026 respectively.

Scorecard2 real differences · 8 level
Equisoft/connect versus Maximizer: the parameters behind the verdict, then further details
ParameterEquisoft/connectMaximizer
PriceFreeFree
Rating4.3 (109 ratings) — better
Positive reviews100.0% of reviews — better35.7% of reviews
Number of ratings109 — better
Update frequencyEvery 2 monthsMonthly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPodiPhone, iPad, iPod — better
Requires iOS11.0 — better15.0
Further details — not scored
Size12 MB144 MB
Age rating4+4+
DeveloperEquisoft IncMaximizer Services Inc.

Customer experience

Equisoft/connect

Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Maximizer

All ratings109 ratings
Positive86.2%
Neutral4.6%
Negative9.2%
Written reviews14 reviews
Positive35.7%
Neutral14.3%
Negative50.0%

In-app purchases

None

Equisoft/connect

No in-app purchases

None

Maximizer

No in-app purchases

Questions

Is Equisoft/connect free?
Equisoft/connect is free to download, with no in-app purchases.
Is Maximizer free?
Maximizer is free to download, with no in-app purchases.
Do Equisoft/connect or Maximizer have ads?
Neither Equisoft/connect nor Maximizer shows ads.
Which is updated more often, Equisoft/connect or Maximizer?
Equisoft/connect ships an update every 2 months, and Maximizer monthly. Most recently, Equisoft/connect was updated on September 10, 2026 and Maximizer on September 7, 2026.

Other comparisons