Comparison

Masters vs Master UP

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Masters

This app helps small beauty salons and studios manage appointments, client profiles, and sales reports. It offers online booking, smart reminders via multiple channels, and a waitlist feature. Professionals can track client history and export financial data.

Highlights
  • Online appointment scheduling
  • Automated client reminders (SMS, WhatsApp, email)
  • Personalized web page with booking
  • Sales and expense reporting
  • Client profile and history management
  • Waitlist functionality
Features
Read full description

MASTERS Salon is explicitly designed for small Beauty Salons & Studios. SCHEDULE APPOINTMENTS Booking with multiple stylists, booths & stations, breaks, FREE integration with Masters Pro (app for a solo stylist), etc. SMART REMINDERS Client Reminders & Notifications will be automatically created and offered via SMS/iMessage, WhatsApp, Telegram, or email. ONLINE BOOKING & WEB PAGE Personal Web Page with Online Booking for clients, Portfolio, Reviews, and Contact Info. SALES REPORTS & STATS Sales & Expense Reports, Client and Services Stats, etc. Export reports to Excel spreadsheets. CLIENT PROFILE & APPOINTMENT HISTORY All information about your clients: Appointment History, Contacts, Personal Notes, and Photos. WAITLIST You can add your clients to Waitlist if there are no available time slots. We’ll notify you when particular time slots are available. MASTERS - simple, but smart and powerful tool for Beauty Professionals.

About

Master UP

Streamline client bookings and manage your schedule efficiently. This app helps beauty professionals reduce missed appointments and organize daily planning, allowing more focus on client services. It centralizes client information, notes, and preferences for a personalized experience.

Highlights
  • Client appointment management
  • Automated appointment reminders
  • Client profile and notes storage
  • Service and availability setting
  • Prepayment tracking
  • Daily planning tools
Features
Read full description

Managing client bookings and schedules shouldn’t take extra time. Master UP helps beauty professionals stay organized, reduce missed appointments, and keep daily planning under control — so you can focus on your work, not admin tasks. Whether you work independently or manage a small team, Master UP adapts to your routine. Clients can book 24/7, your schedule stays clear and up to date, and all client information is stored in one place. Notes and preferences are easy to find, so every visit feels more personal and consistent. Instead of switching between messages, notes, and calendars, you get one simple workflow that supports real workdays. Why Master UP works for beauty professionals - Keep all appointments in one clear calendar and manage bookings faster. - Set availability, services, and shifts without confusion, even when plans change. - Store client history, notes, and preferences in organized client profiles. - Send automatic reminders to reduce no-shows and last-minute mix-ups. - Plan your day with simple tools that keep tasks and appointments aligned. - Track prepayments and stay on top of upcoming visits without spreadsheets. - Stay consistent with repeat clients by keeping key details and routines saved. Built for real workdays Master UP is designed for busy schedules where every minute matters. It keeps planning, bookings, reminders, client details, and payments organized in one workflow — so your day stays predictable even when it’s full. Update availability quickly, review upcoming appointments at a glance, and keep communication with clients smooth and professional. Grow with confidence A clear schedule and reliable reminders help protect your time and income. With client notes and preferences always available, you can deliver a better experience and build long-term loyalty. Master UP makes it easier to stay on track, avoid mistakes, and keep your business running smoothly. Join thousands of professionals who use Master UP daily. Download the app and get back to what you love — creating beauty.

Screenshots

Masters4 screens
Master UP4 screens

Verdict

The call

The clearest difference is in-app purchases: Masters at none against Master UP's 6. Masters also leads on ratings volume (82 vs 4). Master UP's advantage is rating (5.0 vs 4.8). On price, review sentiment, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Master UP sells 6 in-app purchases, starting at $23.99 per month. Masters asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Master UP holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: Masters has 82 ratings behind it against 4, so its average is the more settled of the two. Written reviews point the same way: 89% of Masters's written reviews are positive against 90% of Master UP's.

UpkeepUpdate frequency

Masters ships an update every 3 weeks, Master UP every 4 weeks. The most recent releases landed on October 17, 2026 and October 19, 2026 respectively.

Scorecard4 real differences · 6 level
Masters versus Master UP: the parameters behind the verdict, then further details
ParameterMastersMaster UP
PriceFreeFree
Rating4.8 (82 ratings)5.0 (4 ratings) — better
Positive reviews89.0% of reviews90.0% of reviews — better
Number of ratings82 — better4
Update frequencyEvery 3 weeks — betterEvery 4 weeks
AdsNoNo
In-app purchasesNo — betterYes
MonetizationAd-supported — betterFree with in-app purchases
DevicesiPhone, iPodiPhone, iPod
Requires iOS15.015.0
Further details — not scored
Size211 MB215 MB
Age rating4+17+
DeveloperJam Soft LLCJSW Tech SL

Customer experience

Masters

All ratings82 ratings
Positive96.3%
Neutral1.2%
Negative2.4%
Written reviews100 reviews
Positive89.0%
Neutral1.0%
Negative10.0%

Master UP

All ratings4 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews20 reviews
Positive90.0%
Neutral0.0%
Negative10.0%

In-app purchases

None

Masters

No in-app purchases

6 purchases

Master UP

Subscriptions6
  • 1 Month Premium$23.991 Month
  • 1 Month VIP$35.991 Month
  • 3 Month Premium$66.993 Months
Show 3 more
  • 3 Month VIP$98.993 Months
  • 6 Month Premium$129.996 Months
  • 6 Month VIP$194.996 Months

Questions

Is Masters free?
Masters is free to download, with no in-app purchases.
Is Master UP free?
Master UP is free to download, with in-app purchases available.
Which has better reviews, Masters or Master UP?
Master UP is rated higher. Masters averages 4.8 out of 5 from 82 ratings, while Master UP averages 5.0 from 4 ratings.
Do Masters or Master UP have ads?
Neither Masters nor Master UP shows ads.
Which is updated more often, Masters or Master UP?
Masters ships an update every 3 weeks, and Master UP every 4 weeks. Most recently, Masters was updated on October 17, 2026 and Master UP on October 19, 2026.

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