Masters vs ApptLane
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Masters
This app helps small beauty salons and studios manage appointments, client profiles, and sales reports. It offers online booking, smart reminders via multiple channels, and a waitlist feature. Professionals can track client history and export financial data.
- Online appointment scheduling
- Automated client reminders (SMS, WhatsApp, email)
- Personalized web page with booking
- Sales and expense reporting
- Client profile and history management
- Waitlist functionality
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MASTERS Salon is explicitly designed for small Beauty Salons & Studios. SCHEDULE APPOINTMENTS Booking with multiple stylists, booths & stations, breaks, FREE integration with Masters Pro (app for a solo stylist), etc. SMART REMINDERS Client Reminders & Notifications will be automatically created and offered via SMS/iMessage, WhatsApp, Telegram, or email. ONLINE BOOKING & WEB PAGE Personal Web Page with Online Booking for clients, Portfolio, Reviews, and Contact Info. SALES REPORTS & STATS Sales & Expense Reports, Client and Services Stats, etc. Export reports to Excel spreadsheets. CLIENT PROFILE & APPOINTMENT HISTORY All information about your clients: Appointment History, Contacts, Personal Notes, and Photos. WAITLIST You can add your clients to Waitlist if there are no available time slots. We’ll notify you when particular time slots are available. MASTERS - simple, but smart and powerful tool for Beauty Professionals.
ApptLane
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ApptLane is the simplest way for local service businesses to manage appointments and for customers to book them. FOR BUSINESS OWNERS: • Accept bookings 24/7 from your personalized booking page • Get instant push notifications when someone books • Manage appointments, staff, and availability in one place • Send automatic email and SMS reminders to reduce no-shows • Showcase your work with a photo gallery on your booking page • Collect verified reviews from real customers, and reply publicly • Track client history and keep private notes on regulars • Share your booking link on Instagram, WhatsApp, or anywhere FOR CUSTOMERS: • Book appointments with local barbers, salons, spas, and more • See photos and reviews before you book • Get confirmation and reminders by email and text • Reschedule or cancel with one tap • Find local businesses by category No app download required for customers, they book through your link in any browser. Start free. No credit card required.
Screenshots
Verdict
The clearest difference is update cadence: ApptLane at every 2 days against Masters's every 3 weeks. On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Masters ships an update every 3 weeks, ApptLane every 2 days. The most recent releases landed on October 25, 2026 and October 5, 2026 respectively.
| Parameter | Masters | ApptLane |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (95 ratings) — better | — |
| Positive reviews | 89.0% of reviews | — |
| Number of ratings | 95 — better | — |
| Update frequency | Every 3 weeks | Every 2 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Ad-supported | — |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 15.0 | 15.0 |
| Further details — not scored | ||
| Size | 211 MB | 7 MB |
| Age rating | 4+ | 4+ |
| Developer | Jam Soft LLC | Rolando Ramos |
In-app purchases
Masters
No in-app purchases
ApptLane
No in-app purchases
Questions
Is Masters free?
Is ApptLane free?
Do Masters or ApptLane have ads?
Which is updated more often, Masters or ApptLane?
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