&STORE vs YETIMALL
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
&STORE
This is the official online store for SM Entertainment. Browse and purchase official merchandise directly from the source.
- Official SM Entertainment merchandise
- Online store
- Direct purchasing
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SM ENTERTAINMENT 공식 온라인스토어 입니다.
YETIMALL
Discover the latest celebrity fashion trends and enjoy a superior shopping experience with a streamlined ordering process. Never miss a limited-time flash sale. Get everything you love, all in one place.
- Follow celebrity trend updates
- Enhanced shopping experience
- Convenient ordering process
- Never miss flash sales
- Discover fashion trends
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关注更多明星潮流动态， 感受更好的购物体验， 体验更便捷的下单流程， 不错过每一次限时抢购~ 爱你所爱，尽在YETIMALL 更多消息请关注我们的官方微博： YETIMALL 欢迎您联系我们提供更多的宝贵意见 发送邮件至： cs@yetimall.fun
Screenshots
Verdict
The clearest difference is rating: &STORE at 4.4 against YETIMALL's 3.2. &STORE also leads on review sentiment (44% vs 5%). On price, ratings volume, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
&STORE holds the better App Store score, 4.4 against 3.2. Both are backed by a comparable volume of ratings — 17 and 30 respectively. Written reviews point the same way: 44% of &STORE's written reviews are positive against 5% of YETIMALL's.
&STORE ships an update monthly, YETIMALL every 3 weeks. The most recent releases landed on September 1, 2026 and September 23, 2026 respectively.
| Parameter | &STORE | YETIMALL |
|---|---|---|
| Price | Free | Free |
| Rating | 4.4 (17 ratings) — better | 3.2 (30 ratings) |
| Positive reviews | 43.6% of reviews — better | 4.5% of reviews |
| Number of ratings | 17 | 30 — better |
| Update frequency | Monthly | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 14.0 — better | 15.6 |
| Further details — not scored | ||
| Size | 72 MB | 56 MB |
| Age rating | 17+ | 4+ |
| Developer | SM Brand Marketing Co., LTD. | Brick.Co.,Ltd. |
Customer experience
&STORE
YETIMALL
In-app purchases
&STORE
No in-app purchases
YETIMALL
No in-app purchases
