Lead Generator vs micebook

THREE GOOD REASONS FOR DIGITAL LEAD FOLLOW UP 1. Increase your exhibition ROI Collect all your leads digitally for efficient follow up and systematic lead development. Improve control of your sales proces to convert leads into customers and increase revenue. 2. Measure your ROI By digitalizing your lead collection to your CRM system you can monitor: • # of closed sales • # of leads converted into customers • Revenue and ROI generated 3. Adapt your follow up to the lead’s maturity Only a minority of leads place an order during the fair. In best case they are potential customers in diffeernt stages of their research- and purchasing process. To prevent loosing your direct contact, because the customer isn’t ready for a specific purchasing dialogue, you can position your company as an integrated part of the customer’s research process – and be able to influence it – after the fair. LEAD GENERATOR is provided by MesseKompetence / FairCompetence, a part of BilletExpressen Ltd. We create results for B-t-B and B-t-C fairs and their exhibitors. We are innovative fair- and exhibition specialists focusing on visitor registration, ticketing, lead generation and exhibitor apps.

micebook is a media and events company but more importantly, we are THE eventprof community; we have built a hyper engaged community for 18k eventprofs, offering live events, engaging content and a digital hub featuring 12,000 global suppliers and 300 destination guides. We have made it our mission to become the heart of the event industry by arming event professionals with the tools needed to network in new and innovative ways, creating meaningful connections. Every step we take in building this community is centered around our core values: positive disruption, creative innovation, and purposeful connection.