GenWare vs Mike's Dive Store

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Mike’s Dive Store – The UK’s Largest Scuba & Snorkelling Equipment Specialist Mike’s Dive Store is one of the UK’s most established and respected scuba diving retailers, offering the largest selection of scuba diving, snorkelling and freediving equipment in the country. Based in London and serving divers nationwide, we stock an extensive range of dive computers, regulators, BCDs, wetsuits, drysuits, underwater cameras and accessories from the world’s leading brands, including Apeks, Aqualung, Scubapro, Suunto, Mares, Fourth Element, Shearwater and Garmin. Our team is made up entirely of experienced, certified divers who are passionate about the underwater world and committed to helping every customer find the right equipment for their needs. Whether you’re buying your first snorkel, upgrading your dive kit or seeking specialist technical or photography advice, we pride ourselves on honest recommendations, deep product knowledge and exceptional customer service—both in store and online. Our Story Mike’s Dive Store was founded over 30 years ago by the late Mike Calder, a larger-than-life figure in the UK diving community. Mike built his reputation by putting divers first, taking the time to understand their needs and supplying the right equipment—not simply shifting boxes. His approach proved so successful that divers travelled from across the UK to seek his advice. Following Mike’s passing in 2009, the store was acquired by Scuba Steve, a highly experienced diver who began his underwater journey in the Red Sea in the late 1980s and went on to explore some of the world’s most demanding dive environments. Mike’s son chose Steve to continue the business because he shared the same passion, integrity and commitment to service that defined Mike’s legacy. Today, Mike’s Dive Store remains true to those founding principles. We are not about hard sales—we are about long-term relationships, expert guidance and equipping divers properly for safe, enjoyable adventures. Trusted, Award-Winning & Sustainable We are proud to have been voted Retailer of the Year at the DIVER Awards, reflecting our dedication to customer satisfaction and industry excellence. Rated Excellent (4.8 stars), we also offer 60-day hassle-free returns for complete peace of mind. Sustainability is a core part of our ethos. We actively work to reduce waste and carbon impact and proudly support marine conservation initiatives through donations to Sea-Changers, helping protect the oceans we all love to explore. Visit Us In Store or Online Our Chiswick showroom is London’s largest scuba diving shop, easily accessible by public transport and with parking available outside. In-store, you’ll also find Mike’s Dive Cameras, London’s leading underwater photography specialist. Whether you visit us in person or shop online, you’ll find quality gear, trusted brands, expert advice and a diving retailer that truly understands divers. Dive better. Dive safer. Dive forever — with Mike’s Dive Store.