U vs It's Not a Game
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
U
Control and manage your smart home devices from a single application. Easily share access with household members and monitor various UMAX U-Smart devices like cameras, sensors, and lighting.
- Remote device control
- Household member sharing
- Energy measurement sockets
- Security camera monitoring
- Sensor integration (motion, smoke, gas)
- Smart lighting control
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The U-Smart application manages and controls your smart home built with UMAX U-Smart devices. You can easily control and share your smart home devices with other members of your household. Among the UMAX U-Smart devices you can find smart sockets with energy measurement, LED RGB Bulbs, night lamps, security IP cameras, door sensors, motion sensors, smoke and gas sensors, and others. What are you waiting for? Your smart home is here!
It's Not a Game
This platform offers tools designed to foster deep connections through conversation-starting questions. It encourages self-awareness and helps users discover new insights about others, transforming casual interactions into meaningful experiences.
- Conversation-starting questions
- Self-awareness tools
- Deepen relationships
- Discover new insights
- Transformative experiences
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We are a platform with a variety of (foolproof) tools to spark deep connections in a light and relaxed way. Through questions that encourage conversation and self-awareness, they invite you to dive deeper into your relationships in an unexpected way. Discover things you never imagined about someone you just met — or even about someone who's been by your side for years. These aren’t just games — they’re transformative experiences. Terms of Use (EULA): https://www.boardible.com/terms-of-services-apple
Screenshots
Verdict
The clearest difference is review sentiment: It's Not a Game at 73% against U's 33%. It's Not a Game also leads on rating (5.0 vs 4.4) and update cadence (every 2 weeks vs every 2 months). U's advantage is in-app purchases (none vs 20) and iOS requirement (13.0 vs 15.0). On price, ratings volume, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. It's Not a Game sells 20 in-app purchases, starting at $2.99 per 7 days. U asks for nothing beyond the download.
It's Not a Game holds the better App Store score, 5.0 against 4.4. Both are backed by a comparable volume of ratings — 9 and 11 respectively. Written reviews point the same way: 33% of U's written reviews are positive against 73% of It's Not a Game's.
U ships an update every 2 months, It's Not a Game every 2 weeks. Both last shipped on October 24, 2026.
| Parameter | U | It's Not a Game |
|---|---|---|
| Price | Free | Free |
| Rating | 4.4 (9 ratings) | 5.0 (11 ratings) — better |
| Positive reviews | 33.3% of reviews | 72.7% of reviews — better |
| Number of ratings | 9 | 11 — better |
| Update frequency | Every 2 months | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 13.0 — better | 15.0 |
| Further details — not scored | ||
| Size | 200 MB | 157 MB |
| Age rating | 4+ | 4+ |
| Developer | Umax Czech a.s. | Boardible LTDA |
Customer experience
U
It's Not a Game
In-app purchases
U
No in-app purchases
It's Not a Game
- intense club3 Days trial$2.997 Days
- Clube dos Intensos$6.991 Month
- intense club3 Days trial$49.996 Months
Show 1 moreShow fewer
- Clube dos Intensos$49.991 Year
- Finding (Myself): Pocket$2.99
- Interweave: Upgrade$3.99
- Finding (Myself)$5.39
Show 13 moreShow fewer
- Finding (Myself)$5.99
- This is Not a Game: Pocket$6.99
- Interweave: Pocket$8.99
- This is Not a Date: Pocket$8.99
- Interweave: Upgrade$9.99
- This is Not a Date: Upgrade$9.99
- This is Not a Game: Upgrade$12.99
- This is Not a Date$14.49
- Interweave$14.49
- Interweave$15.99
- This is Not a Game$17.99
- This is Not a Date$29.99
- This is Not a Game$39.99
