Comparison

Shadow vs Postcardly

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Shadow

Read full description

"Shadow" is an innovative information sharing platform, creating a unique style of virtual reality world, and building the relationship chain between people for users. You can share your stories and photos through shadows to see how many people share your interests with you.

About

Postcardly

Features
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Turn your photos into vintage stamps, postcards, collages, and shareable cards. Pick a photo. Choose a template. Save or share. No accounts, no sign-ups, no clutter. POSTCARDS • 4 templates: Polaroid, Editorial, Greetings From, Classic two-sided • Add a caption, place name, or short message • Sepia / Faded / B&W vintage filters COLLAGES • 4 layouts: 2Ɨ2 Quad, Hero+2, Magazine, Filmstrip • Mix up to 5 photos in one card • Auto-fill from your library — no manual cropping STORY CARDS • 9:16 vertical, ready to share to Instagram, Snapchat, TikTok • 3 looks: Pinned polaroid, Cinematic full-bleed, Magazine cover • One-tap render with your photo PRIVACY YOU CAN SEE • Everything is processed on your device. Your photos and creations never leave it. • No account required. No sign-up. No third-party tracking. • Read your full Privacy Policy in Settings. THOUGHTFUL TOUCHES • Daily Reminder — gentle nudge to capture today's view • Auto-brighten while viewing your work • Optional shutter sound when you save EVERYTHING STAYS LOCAL Postcardly was built for people who like making things. There's no feed, no follower count, no algorithm. Just you and your photos. Save your finished work to your Photos library and share it however you want. Made with love for people who still send postcards.

Screenshots

Shadow4 screens
Postcardly3 screens

Verdict

The call

The clearest difference is iOS requirement: Shadow at 10.0 against Postcardly's 15.6. On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price Ā· Rating Ā· Positive reviews Ā· Number of ratings Ā· Update frequency Ā· Ads Ā· In-app purchases Ā· Monetization Ā· Best chart rank Ā· Devices Ā· Requires iOS

CostPrice Ā· In-app purchases Ā· Ads Ā· Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Shadow ships an update every 5 days, Postcardly every 3 days. The most recent releases landed on October 3, 2026 and October 12, 2026 respectively.

Scorecard1 real difference Ā· 5 level
Shadow versus Postcardly: the parameters behind the verdict, then further details
ParameterShadowPostcardly
PriceFreeFree
Update frequencyEvery 5 daysEvery 3 days — better
AdsNoNo
In-app purchasesNoNo
DevicesiPhone, iPodiPhone, iPad, iPod — better
Requires iOS10.0 — better15.6
Further details — not scored
Size25 MB112 MB
Age rating17+4+
DeveloperARINASHI, CO., LTD.Wenbin Guo

In-app purchases

None

Shadow

No in-app purchases

None

Postcardly

No in-app purchases

Questions

Is Shadow free?
Shadow is free to download, with no in-app purchases.
Is Postcardly free?
Postcardly is free to download, with no in-app purchases.
Do Shadow or Postcardly have ads?
Neither Shadow nor Postcardly shows ads.
Which is updated more often, Shadow or Postcardly?
Shadow ships an update every 5 days, and Postcardly every 3 days. Most recently, Shadow was updated on October 3, 2026 and Postcardly on October 12, 2026.

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