Comparison

Moodflow vs baseline

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Moodflow

Track your emotions, moods, thoughts, and well-being with daily surveys. Gain profound self-understanding through insightful data analysis and identify factors influencing your mental health. Develop better habits with 28-day challenges and personalize your experience.

Highlights
  • Daily mood and emotion tracking
  • Year in Pixels visualization
  • Habit and routine planner
  • Gratitude journaling
  • Sleep tracking
  • Data analysis and insights
  • Customizable interface
Features
Read full description

Mood Tracker / Year in Pixels / Diary / Habits / Gratitude Journal / Routines / Photo Album / Sleep - Everything you need to improve your mental health in only ONE app. Moodflow is a FREE app that captures your emotions, moods, thoughts, and general well-being. Also, Moodflow goes along with you throughout your life, and gives you a more profound understanding of yourself, not previously known to you. Ultimately, this will allow you to improve your mental health and help you become a better you. ## HOW DOES MOODFLOW WORK? ## You do not even need to write anything down to get a meaningful insight or to keep a diary. This is how easy Moodflow works: Fill out a quick survey every day and gain insight into the WHAT and HOW it influences you over time. ◆ 1. Pick a rating for the day from 1 to 5. ◆ 2. Pick the emotions you experienced. ◆ 3. (optional) Write a note about everything relevant from the day. ◆ 4. (optional) Pick the activities you were involved in. ◆ 5. DONE! ## WHAT WILL THIS DATA DO FOR ME? ## As time goes by, these short entries will gather insightful data about yourself that you will be able to analyze in many ways. On the one hand, a Calendar will be filled with colors that reflect your emotional well-being. This will allow you to get an eagle-eye perspective on your life that you never had before. On the other hand, Moodflow comes with data-analyzing tools, that will help you find relationships between a plethora of different factors and your mood. Moodflow will help you understand yourself better by allowing you to identify the things that bring you up or those that pull you down. ## WHAT ELSE CAN MOODFLOW OFFER? ## Additionally, Moodflow encourages you to develop better habits by including 28-day challenges. These challenges have different levels of difficulty and will ensure that you create simple but powerful habits. As some have claimed: "We are what we repeatedly do. Excellence is therefore not an act, but a habit". More features? We have them! ◆ Multiple entries per day: Our mood fluctuates throughout the day. Therefore, you should be able to make as many entries as you want. ◆ No annoying ads: Support the app by watching an advertisement. But only if you want to. ◆ Gratitude Journal: Write something you are grateful for every day and benefit from the power of gratitude. ◆ Routines: Use Moodflows in-built Routine planner to create your perfect routine and keep track of it. Step by step! ◆ Statistics & Insight: Find relationships between multiple factors and your well-being with the multitude of charts offered. ◆ Journal mode: Read all your entries at once as you would in a conventional journal. ◆ Customize everything: Moodflow is a very personal app, this is why we give you the freedom of personalizing almost anything! ◆ Color Editor: Create your own color palettes from scratch. Millions of possibilities! ◆ Background: Make Moodflow your personal app by even personalizing the background video or image. ◆ And a lot more! ▶ Download Moodflow Now! ◀ It is FREE and always will be. # year in pixels # mental health # mood tracking # mood calendar # emotions tracker # free mood tracker Terms of Service: https://www.moodflow.co/tos.html Privacy Policy: https://www.moodflow.co/pp.html Support: https://www.moodflow.co/support.html

About

baseline

This app offers a distraction-free journaling experience to help you understand your emotions and improve mental well-being. Track your mood, reflect on your feelings, and gain insights through weekly surveys and visualizations. Your data is encrypted and secured with a passphrase.

Highlights
  • Distraction-free journaling
  • Mood tracking with two scales
  • Upload pictures and screenshots
  • Journaling and mood log reminders
  • Weekly mental health surveys
  • Mood change visualizations
  • Passphrase data lock
  • Financial support fund
Features
Read full description

Understanding what you’re feeling and why is often way harder than it should be. baseline is here to help. By giving you a distraction-free, easy way to journal and track your mood, baseline gives you easy opportunities to write and reflect on what you’re feeling throughout the day. With time, you’ll start to understand yourself and your brain better. baseline is designed not just to help you write and reflect more often, but also to help you understand more about yourself and your mood over time. You’ll get mental health surveys and reviews each week, and we have beautiful visualizations across our app that are designed to help you better see what you’re going through and when you’re struggling. We know we’re dealing with really sensitive information here, so we’re committed to keeping your personal information 100% secure. Everything you write and upload to baseline is encrypted, so we can’t even see what you’ve written. You can also protect your data in-app against people who might have access to your device. Start journaling and mood tracking today with baseline. Features: - Write about how you’re feeling whenever you want, and rate your mood with two different scales - Upload pictures and screenshots to remember important moments - Set reminders to keep yourself accountable to your journaling and mental health goals - View all of your mood logs at a glance, and see how your mood changes over time - Take mental health surveys to track things like anxiety, depression, and stress over time - Lock your data with a passphrase to stop people who might have access to your device from reading it - Find mental health support, including financially with the baseline Gap Fund, which can help users cover “gaps” in their finances - 100% free, forever.

Screenshots

Moodflow4 screens
baseline4 screens

Verdict

The call

The clearest difference is in-app purchases: baseline at none against Moodflow's 3. baseline also leads on review sentiment (86% vs 77%) and iOS requirement (14.0 vs 16.4). On price, rating, ratings volume and update cadence there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Moodflow sells 3 in-app purchases, starting at $3.49 per month. baseline asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.5 for Moodflow against 4.7 for baseline. Both are backed by a comparable volume of ratings — 222 and 106 respectively. Written reviews are what separate them: 77% of Moodflow's written reviews are positive against 86% of baseline's.

UpkeepUpdate frequency

Moodflow ships an update every 5 weeks, baseline every 3 weeks. The most recent releases landed on October 9, 2026 and October 15, 2026 respectively.

Scorecard4 real differences · 6 level
Moodflow versus baseline: the parameters behind the verdict, then further details
ParameterMoodflowbaseline
PriceFreeFree
Rating4.5 (222 ratings)4.7 (106 ratings) — better
Positive reviews77.3% of reviews86.1% of reviews — better
Number of ratings222 — better106
Update frequencyEvery 5 weeksEvery 3 weeks — better
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchasesFree — better
DevicesiPhone, iPodiPhone, iPad, iPod — better
Requires iOS16.414.0 — better
Further details — not scored
Size94 MB32 MB
Age rating4+4+
DeveloperWEB FREE IO, S.L.baseline health

Customer experience

Moodflow

All ratings219 ratings
Positive88.6%
Neutral1.8%
Negative9.6%
Written reviews154 reviews
Positive77.3%
Neutral5.8%
Negative16.9%

baseline

All ratings106 ratings
Positive92.5%
Neutral1.9%
Negative5.7%
Written reviews36 reviews
Positive86.1%
Neutral0.0%
Negative13.9%

User reviews

Moodflow

From 222 App Store ratings

What we love

  • 🚀 Customizable and detailed
  • 👍 No ads, free to use
  • 🌟 Beautiful and calming design
  • 📊 Helpful insights and analytics
  • 💪 Comprehensive tracking features

Room to improve

  • 🐛 Data loss and sync issues
  • 🔍 Lack of responsive support
  • 🤔 Confusing or unintuitive UI
  • 🕰️ Cumbersome data entry process

baseline

From 106 App Store ratings

What we love

  • 👍 Free and no ads
  • 👍 Simple and intuitive interface
  • 👍 Useful for self-expression and authenticity
  • 👍 Helps appreciate small moments and cope with bad times
  • 👍 Great for writers who never journaled before

Room to improve

  • 🐛 Hourly logging reminders delete old ones
  • 🐛 Fails to support basic use case of multiple reminders
  • 🐛 Internet connection issues causing data loss
  • 🐛 Audio recordings erased when internet fails
  • 🐛 Basic features, wishes for more solutions

Bugs and requests

Moodflow

Reported bugs

3 issues
  • Entries disappearing after updates
  • Crashes when adding new data
  • Calendar and analytics not working properly

Requested features

4 requests
  • Add password protection or privacy settings
  • Improve sync and backup functionality
  • Expand customization options
  • Integrate with other health/fitness apps

baseline

Reported bugs

5 issues
  • Hourly logging reminders delete old ones after the 11th
  • App tells user they are not connected to the internet when they are
  • Audio recordings are erased instead of saved when internet connection fails
  • Blank white screen after opening app through notification and writing an entry
  • Entries deleted without warning

Requested features

9 requests
  • AI short summary of rants with generalized headlines
  • Sort notes by topic/category and tags
  • Aesthetic themes for personalization
  • Ability to edit recent logs
  • More interactive features like emoticons or affirmations
Show 4 more
  • Randomize notification time
  • Option to go back and log a skipped day
  • Allow Apple Silicon Macs to download the app
  • More advanced weekly recap features for healthcare team reporting

In-app purchases

3 purchases

Moodflow

Subscriptions3
  • Moodflow Plus3 Days trial$3.491 Month
  • Moodflow Plus3 Days trial$9.993 Months
  • Moodflow Plus3 Days trial$14.996 Months
None

baseline

No in-app purchases

Questions

Is Moodflow free?
Moodflow is free to download, with in-app purchases available.
Is baseline free?
baseline is free to download, with no in-app purchases.
Which has better reviews, Moodflow or baseline?
baseline is rated higher. Moodflow averages 4.5 out of 5 from 222 ratings, while baseline averages 4.7 from 106 ratings.
Do Moodflow or baseline have ads?
Neither Moodflow nor baseline shows ads.
Which is updated more often, Moodflow or baseline?
Moodflow ships an update every 5 weeks, and baseline every 3 weeks. Most recently, Moodflow was updated on October 9, 2026 and baseline on October 15, 2026.

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