Bewilderment vs Midnight Hour
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Bewilderment
Discover artisanal bath, body, and home products with delightful scents. A portion of every purchase supports charitable causes focused on mental health, equal rights, and social justice. Enjoy exclusive restock updates, new product drops, and discounts delivered directly to your device.
- Artisanal bath, body, and home products
- Supports mental health charities
- Supports equal rights charities
- Supports social justice charities
- Queer-owned business
- Restock updates
- New product drops
- Discounts
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Oh hi, we're Bewilderment. Good scents, great causes. A portion of every purchase supports the Bewilderment Collective, a group of charities fighting for mental health, equal rights, and social justice. Bewilderment is proudly queer owned. Download for restock updates, drops and discounts straight to your phone. New here? Use coupon code WELCOME20 for 20% off your first order.
Midnight Hour
Access exclusive discounts and get early access to new collection launches. Browse the latest arrivals and enjoy a seamless, secure checkout experience.
- Exclusive discounts
- Early access to launches
- New arrival browsing
- First-to-know notifications
- App-user-only early access
- Secure and easy checkout
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Download the Midnight Hour app to access exclusive discounts, early access to collection launches. Everything you love, right at your fingertips. EASY BROWSING Shop the freshest new arrivals across our entire catalog. EXCLUSIVE ACCESS Be first to know about exclusive offers and launches through first-to-know notifications and app-user-only early access. SECURE CHECKOUT IN A FLASH Tap, swipe, shop and secure your new products in an instant with our super easy checkout.
Screenshots
Verdict
The clearest difference is ads: Midnight Hour at none against Bewilderment's shown. Midnight Hour also leads on update cadence (every 10 days vs every 2 months) and monetization model (ad-supported vs free with in-app purchases). Bewilderment's advantage is review sentiment (97% vs 86%). On price, rating, ratings volume and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for Bewilderment against 4.8 for Midnight Hour. Both are backed by a comparable volume of ratings — 363 and 204 respectively. Written reviews are what separate them: 97% of Bewilderment's written reviews are positive against 86% of Midnight Hour's.
Bewilderment ships an update every 2 months, Midnight Hour every 10 days. The most recent releases landed on September 28, 2026 and October 16, 2026 respectively.
| Parameter | Bewilderment | Midnight Hour |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (363 ratings) — better | 4.8 (204 ratings) |
| Positive reviews | 96.6% of reviews — better | 85.7% of reviews |
| Number of ratings | 363 — better | 204 |
| Update frequency | Every 2 months | Every 10 days — better |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Ad-supported — better |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 15.1 — better | 16.4 |
| Further details — not scored | ||
| Size | 42 MB | 87 MB |
| Age rating | 4+ | 4+ |
| Developer | Crumble Candle Co., LLC | Midnight Hour |
Customer experience
Bewilderment
Midnight Hour
User reviews
Bewilderment
From 363 App Store ratingsWhat we love
- 🚀 Fast and convenient app
- 👍 Smooth and easy to navigate
- 💕 Supportive and caring company
- 🌟 Amazing products with great scents
- 🌍 Eco-friendly and socially conscious
Room to improve
- ⏱️ Occasional shipping delays
- 🐛 Some order fulfillment issues
- 💬 Lack of communication on delays
Midnight Hour
From 204 App Store ratingsWhat we love
- 👍 Great quality clothing
- 👍 Large selection of cool clothes
- 👍 Wide sizing range (XS to 4XL)
- 👍 Good prices
- 🚀 Items shipped quickly
Room to improve
- 🐛 App not working for some users
- 🐛 Clothes not displaying in app
- 🐛 App visually glitching
- 🐛 Missing item sizes and text
- 🐛 Buttons unreadable
Bugs and requests
Bewilderment
Reported bugs
2 issues- App crashes on older devices
- Occasional glitches in the checkout process
Requested features
3 requests- Ability to sample scents virtually
- Option to leave product reviews
- Improved order tracking
Midnight Hour
Reported bugs
7 issues- App not displaying clothes (iOS)
- Visually glitching app, not showing sizes
- Black buttons with no legible text
- Missing text elements
- Wishlist not saving items
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- Randomly logs out
- Redirects to website for purchases
Requested features
4 requests- More designs like black cats, spooky trees, ravens, owls, crows, flowers, and plants (less witches and bats)
- More androgynous or masculine styles
- More size availability in button-ups
- Restock of desired items
In-app purchases
Bewilderment
No in-app purchases
Midnight Hour
No in-app purchases
Questions
Is Bewilderment free?
Is Midnight Hour free?
Which has better reviews, Bewilderment or Midnight Hour?
Do Bewilderment or Midnight Hour have ads?
Which is updated more often, Bewilderment or Midnight Hour?
Other comparisons
