Zebra Printer Setup Utility vs BlueTrace Tag Printing
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Zebra Printer Setup Utility
Easily configure Zebra Print DNA printers for optimal performance without specialized knowledge. Connect via network or Bluetooth, set parameters, and manage printers remotely. Includes security assessment and direct support integration.
- Network and Bluetooth printer connection
- Guided setup wizards
- Parameter configuration (connectivity, media, language, quality)
- Security assessment and best practice comparison
- Cloud-based Bluetooth printer management
- Direct support file transfer
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With Zebra’s Printer Setup Utility, configuring your Zebra Print DNA printers to optimize performance is easy – no specialized knowledge required. The app can find and connect to Zebra Print DNA printers communicating via a network or Bluetooth. Follow the simple wizards to set specific parameters including connectivity, calibration, media type, printer language and print quality – to optimize performance. With the Security Assessment Wizard feature, assess your Zebra printer security posture, compare your settings against security best practices and make changes based on your conditions to increase protection. Bluetooth Printers are now manageable, even in the field! Traditionally, Bluetooth printers are not easily managed – particularly when the printers are used in the field by a mobile workforce. Zebra’s Printer Setup utility makes Bluetooth printers manageable via the Cloud by allowing you to retrieve files from your Cloud storage provider and then transfer these files to your printers for faster configuration and easier software updates. This simplifies the management of your Bluetooth printers, dramatically improving your return on investment and increasing the productivity of your mobile workforce. Help is just a tap away - use the "Zebra Assist" feature to send your printers configuration directly to Zebra's support team. SUPPORTED PRINTERS: The app supports Zebra printer models running Link-OS 3.0 and later and ZQ200 series, ZQ112, ZQ120, ZR118, ZR138 printer models that run the CPCL (Line Print) and ESC/POS command languages IMPORTANT: The ZQ200 series, ZQ112, ZQ120, ZR118, ZR138 printers require firmware version 88.01.04 or later to work with this version of the app. Visit the support article link below for instructions on where to get the firmware and how to upgrade your printer. Support article link: https://supportcommunity.zebra.com/s/article/Technical-Bulletin?language=en_US
BlueTrace Tag Printing
Streamline shellfish tag printing for farmers and distributors. Reduce time spent on manual tag creation and focus on core business operations. Efficiently print harvest and dealer tags for sales.
- Print harvest tags
- Print dealer/reseller tags
- Streamline tag creation
- Reduce manual effort
- Efficient for large volumes
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If you are a shellfish farmer or distributor, you know that filling out harvest and dealer or reseller tags and attaching them to bags of shellfish for sale is time consuming and expensive. The BlueTrace Tag Printing app is your solution to printing large volumes of tags so you spend less time on creating these tags and more time on other mission critical business operations.
Screenshots
Verdict
The clearest difference is review sentiment: BlueTrace Tag Printing at 100% against Zebra Printer Setup Utility's 18%. BlueTrace Tag Printing also leads on rating (5.0 vs 2.2) and update cadence (monthly vs every 7 months). Zebra Printer Setup Utility's advantage is ratings volume (59 vs 5) and iOS requirement (11.0 vs 15.1). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
BlueTrace Tag Printing holds the better App Store score, 5.0 against 2.2. That said, the two scores are not equally well evidenced: Zebra Printer Setup Utility has 59 ratings behind it against 5, so its average is the more settled of the two. Written reviews point the same way: 18% of Zebra Printer Setup Utility's written reviews are positive against 100% of BlueTrace Tag Printing's.
Zebra Printer Setup Utility ships an update every 7 months, BlueTrace Tag Printing monthly. The most recent releases landed on November 2, 2026 and October 24, 2026 respectively.
| Parameter | Zebra Printer Setup Utility | BlueTrace Tag Printing |
|---|---|---|
| Price | Free | Free |
| Rating | 2.2 (59 ratings) | 5.0 (5 ratings) — better |
| Positive reviews | 18.2% of reviews | 100.0% of reviews — better |
| Number of ratings | 59 — better | 5 |
| Update frequency | Every 7 months | Monthly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 11.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 175 MB | 41 MB |
| Age rating | 4+ | 4+ |
| Developer | Zebra Technologies Corporation | Shelfish Solutions LLC |
Customer experience
Zebra Printer Setup Utility
BlueTrace Tag Printing
In-app purchases
Zebra Printer Setup Utility
No in-app purchases
BlueTrace Tag Printing
No in-app purchases
Questions
Is Zebra Printer Setup Utility free?
Is BlueTrace Tag Printing free?
Which has better reviews, Zebra Printer Setup Utility or BlueTrace Tag Printing?
Do Zebra Printer Setup Utility or BlueTrace Tag Printing have ads?
Which is updated more often, Zebra Printer Setup Utility or BlueTrace Tag Printing?
Other comparisons
