Comparison

Filmm vs Cloud Filter

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Filmm

Easily edit videos with professional filters, effects, and music. Add text overlays, adjust watermarks, and optimize for social media. Offers one-tap editing and advanced tools for creative control.

Highlights
  • One-tap video editing with 'Looks'
  • Over 100 filters and effects
  • Add music and text with 30+ fonts
  • Royalty-free music library
  • Watermark control
  • Social media optimization with crop detection
  • Multi-clip editing and transitions
Features
Read full description

Filmm makes it simple to edit your videos! Mix and stack professional filters with authentic film textures, light effects, and subtle distortions. Add music and text with the press of a button, choosing from tons of royalty-free options. Cut and clip your video with ease using Filmm’s easy video editing interface. Use crop detection and make sure your video is optimized for Tik Tok and other social media platforms. Check out the film-inspired frames and effects available in the app and control watermark size and placement with just a tap. Edit your videos with one tap using Filmm’s Looks! With 100+ filters and effects, there’s sure to be a combination that captures your aesthetic. Mix, match and stack all the filters and effects to find the look you want. Add captions or text overlays with over 30 fonts and text animations to choose from. Filmm has tons of royalty free music options for you to mix and match, letting you create the perfect soundtrack to back your Day in the Life or Get Ready With Me videos. Add audio effects and clips with the tap of a button, all from Filmm’s library. Start editing like a pro today with Filmm! Download and subscribe today! MULTIPLE EFFECTS AVAILABLE • One-tap full featured Looks let you edit your videos quickly and easily • Filmm packs over 100 filters and effects for presets you’ll love • Realistic film-inspired frames and complete control over watermarks • 30+ modern font and text animations let you customize captions • Crop detection, pre-ready for social media dimensions PROFESSIONAL EDITING FEATURES • Multi-clip editing with professional transitions let you make videos like the pros • Advanced adjustment tools including curves give you complete control over tone and color • Choose from tons of audio and music options, including custom royalty-free music • Story splitting save options let you save Instagram and Snapchat stories in timed increments • Clip trim, cut, reverse and duplicate your frames, clips or videos to fit perfectly Unlock all Filmm packs, frames, transitions, text, music, watermark control and all upcoming features with Filmm+! SUBSCRIPTION PRICING, TERMS, & CONDITIONS The Filmm+ subscription is $29.99 USD per year or $5.99 USD per month. Pricing in other countries may vary, and charges may be converted to your local currency depending on the country you live in. FILMM+ YEARLY Filmm+ Yearly Subscription starts with a free 3-day trial period. Once the trial is over, a recurring billing period of $29.99 per year automatically begins upon subscription. Payment will be charged to iTunes Account at confirmation of purchase. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Account will be charged for renewal within 24-hours prior to the end of the current period. Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase. FILMM+ MONTHLY: Filmm+ Monthly Subscription enables access to all app features. A recurring billing period of $5.99 per month automatically begins upon subscription. Payment will be charged to iTunes Account at confirmation of purchase. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Account will be charged for renewal within 24-hours prior to the end of the current period. Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase. Read our full Terms of Use here: https://filmm.co/terms-of-use/ Read our full Privacy Policy here: https://filmm.co/privacy-policy/

About

Cloud Filter

Features
Read full description

Cloud Filter is where technical precision meets artistic melancholy. Inspired by the atmospheric soundscapes of Zaha Zagic, this app is a dual-purpose studio designed for those who value both aesthetic expression and digital solitude. ### Artistic Vision Give your photos a nostalgic, "artistically oblivious" aesthetic that mirrors the depth of memory. Apply curated filter collections that mirror the "Programmer Romance" themes of the Cloud Chaser, Idolatry & Free Will, Temp Sins, and Unspoken music projects. From dreamy, low-exposure looks to retro textures, Cloud Filter gives your images a cinematic, melancholy depth before they are tucked away. ### The Art of Hiding Beyond the surface, Cloud Filter features a sophisticated Secret Mode. Utilizing on-device steganography and encryption, you can embed private text or entire images inside a "cover" PNG file. Share hidden messages with friends through the art of the cover image, keeping your data invisible to the naked eye. ### Key Features: Cinematic Presets: Artist-curated filters including Dreamy, Retro, and Melancholy styles. Live Comparison: Seamless before/after toggles to refine your visual narrative. Steganographic Hiding: Switch to Secret Mode to hide data within the pixels of your photos. Dual Encryption Modes: Choose "Easy Mode" for quick access or "Precise Mode" for high-capacity secure hiding. Local-First Privacy: All processing, filtering, and encryption happen strictly on-device. No accounts, no cloud, no tracking.

Screenshots

Filmm4 screens
Cloud Filter4 screens

Verdict

The call

The clearest difference is in-app purchases: Cloud Filter at none against Filmm's 10. Cloud Filter also leads on update cadence (weekly vs every 6 weeks). On price, ads, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Filmm sells 10 in-app purchases, starting at $2.99 per 7 days. Cloud Filter asks for nothing beyond the download.

UpkeepUpdate frequency

Filmm ships an update every 6 weeks, Cloud Filter weekly. The most recent releases landed on November 9, 2026 and October 25, 2026 respectively.

Scorecard2 real differences · 8 level
Filmm versus Cloud Filter: the parameters behind the verdict, then further details
ParameterFilmmCloud Filter
PriceFreeFree
Rating4.7 (7.5K ratings) — better—
Positive reviews84.5% of reviews—
Number of ratings7.5K — better—
Update frequencyEvery 6 weeksWeekly — better
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchases—
DevicesiPhone, iPodiPhone, iPad
Requires iOS15.6 — better16.0
Further details — not scored
Size538 MB12 MB
Age rating4+4+
DeveloperMidtone LLCzhaohang zhang

Bugs and requests

Filmm

Reported bugs

5 issues
  • Clips/images loading upside down
  • Saved projects not loading properly
  • Editing changes not saving consistently
  • Audio desynchronization issues
  • Watermark not removing for paid users

Requested features

5 requests
  • Add ability to position text/overlays precisely
  • Implement more flexible clip trimming and splitting
  • Allow adding music/audio from device library
  • Provide option to adjust speed/slow motion of clips
  • Improve save/export functionality to avoid data loss

Cloud Filter

Not enough reviews yet to summarise bugs or requests.

In-app purchases

10 purchases

Filmm

Subscriptions3
  • Filmm+ Weekly$2.997 Days
  • Filmm+ Monthly$5.991 Month
  • Filmm+ Yearly3 Days trial$39.991 Year
One-time7
  • Oui Pack$1.99
  • Camcorder Pack$2.99
  • Dust Pack$3.99
Show 4 more
  • VHS Pack$3.99
  • 8mm Pack$3.99
  • Equinox Pack$3.99
  • 16mm Pack$4.99
None

Cloud Filter

No in-app purchases

Questions

Is Filmm free?
Filmm is free to download, with in-app purchases available.
Is Cloud Filter free?
Cloud Filter is free to download, with no in-app purchases.
Do Filmm or Cloud Filter have ads?
Neither Filmm nor Cloud Filter shows ads.
Which is updated more often, Filmm or Cloud Filter?
Filmm ships an update every 6 weeks, and Cloud Filter weekly. Most recently, Filmm was updated on November 9, 2026 and Cloud Filter on October 25, 2026.

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